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Managed Markets 2013

Click to download the PDF to view the full issue Shifting Sands Faced with the appearance of new financial decisionmakers, increasing pricing pressure, and the growing demand for outcomes data, marketers attempting to communicate with payers of all shapes and sizes must adjust their thinking or fall behind. To say our healthcare system is evolving […]

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Healthcare Agency Roundtable 2013

Click to download the PDF to view the full issue For the 10th year, the leaders of selected MannyAward-winning and nominated communicationsagencies respond to key industry-related questionsfrom Med Ad News. Med Ad News: How do you see next year’s ACA rollout impacting the way you do business? What will marketing agencies have to do better […]

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Well Is The Word 2013

Click to download the PDF to view the full issue DTC messages are going beyond the brand to engage with patients on the topics of health and wellness. The role of traditional DTC – highly branded messages in television and print – continues to shrink as marketing is evolving into a multichannel spectrum. A new […]

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Reaching Epic Proportions 2013

Click to download the PDF to view the full issue Diabetes Late-Stage Pipeline (Excel Document) One in 10 of the global population will have diabetes by 2035 based on the latest statistics. From 2012 through 2035, the number of people with diabetes is forecasted to rise from 382 million to 592 million. According to the […]

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

October 2017 Focus: Manufacturer of the Year, Top 50 Pharma, HBA and more!

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