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Commercially Driven Product Development: Saving Millions While Delivering Better Results

This paper will introduce the OPEN approach to commercially driven product development, which can help product development teams design products that achieve their full commercial potential while balancing technical and regulatory concerns.

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How to chase unicorns

There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing   By Kristin Scott, Society of Hospital Medicine   Back in the late ‘90s and early 2000s, pharmaceutical representatives with hospital accounts were considered “specialty” representatives and had responsibilities for talking to medical students, […]

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Commercial Cloud: Life Sciences Outlook Through 2020

By Paul Shawah and Brian Longo Four years ago, IBM’s “Watson” supercomputer famously outplayed human competitors on the television game show, Jeopardy. Today, Watson’s power is derived from the cloud and 24 times faster, 2,400 percent smarter, and 90 percent smaller … and, consequently, being put to more practical use. In 2014, Sloan Kettering Cancer […]

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Compounds to watch

Frost & Sullivan’s Life Sciences consultants have named seven developmental compounds as the most promising therapeutics to watch in 2015. Puma Biotechnology Inc.’s tyrosine kinase inhibitorneratinib, for extended adjuvant treatment of breast cancer: In its Phase III ExteNET clinical trial, neratinib demonstrated significantly higher disease-free survival rates compared to placebo after adjuvant treatment with Herceptin […]

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Is it really working?

SalesandMarketing Measuring campaign ROI in the age of tapestry marketing  By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing conferences? You know, where the brand manager and agency lead get up in front of the audience and show off their brilliant new TV/digital/mobile/social/(insert medium […]

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Change is the constant

SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a new player enters the sales-force training field. For pharma sales forces today, the key to being more efficient and effective is not selling products, but […]

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A whole new ballgame

AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all this change. To an industry insider who magically fell asleep in 2010 and woke up as the ball dropped in Times Square to ring in […]

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THE MED AD NEWS SHOW Episode 15: Certifying compliance

In Episode 15 of The Med Ad News Show, Managing Editor Joshua Slatko is joined by Ilyssa Levins and Wayne Pines of the Center for Communications Compliance and Scott Cotherman, CEO, CAHG, the first healthcare advertising agency to become fully certified in regulatory compliance for advertising and promotion through the CCC. The group examines the […]

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Lilly Study: Livalo Helps HIV Patients

New Data Showed Livalo (Pitavastatin) 4 Mg Had Neutral Effects on Fasting Serum Glucose and Hba1c Levels in HIV-Infected Adults With Dyslipidemia Study results presented at ENDO 2013 Annual Meeting SAN FRANCISCO, June 17, 2013 /PRNewswire/ — Kowa Pharmaceuticals America, Inc. and Eli Lilly and Company (NYSE: LLY) announced results of a pre-specified safety analysis […]

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Sarah Michelle Gellar Joins Sanofi Pasteur on the Sounds of Pertussis Campaign

Emmy® Award-Winning Actress Sarah Michelle Gellar Joins March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign Campaign Continues to Educate Adults on How to Help Protect Themselves and How to Help Stop the Spread of Pertussis to Infants The U.S. Centers for Disease Control and Prevention (CDC) reports that America is currently […]

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