This paper will introduce the OPEN approach to commercially driven product development, which can help product development teams design products that achieve their full commercial potential while balancing technical and regulatory concerns.

There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing   By Kristin Scott, Society of Hospital Medicine   […]

By Paul Shawah and Brian Longo Four years ago, IBM’s “Watson” supercomputer famously outplayed human competitors on the television game show, Jeopardy. Today, Watson’s power is derived from the cloud […]

Frost & Sullivan’s Life Sciences consultants have named seven developmental compounds as the most promising therapeutics to watch in 2015. Puma Biotechnology Inc.’s tyrosine kinase inhibitorneratinib, for extended adjuvant treatment […]

SalesandMarketing Measuring campaign ROI in the age of tapestry marketing  By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing […]

SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a […]

AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all […]

In Episode 15 of The Med Ad News Show, Managing Editor Joshua Slatko is joined by Ilyssa Levins and Wayne Pines of the Center for Communications Compliance and Scott Cotherman, […]

New Data Showed Livalo (Pitavastatin) 4 Mg Had Neutral Effects on Fasting Serum Glucose and Hba1c Levels in HIV-Infected Adults With Dyslipidemia Study results presented at ENDO 2013 Annual Meeting […]

Emmy® Award-Winning Actress Sarah Michelle Gellar Joins March of Dimes and Sanofi Pasteur on the Sounds of Pertussis® Campaign Campaign Continues to Educate Adults on How to Help Protect Themselves […]