Acerus Announces Termination of NATESTO™ Agreement with Endo TORONTO–(BUSINESS WIRE)– Acerus Pharmaceuticals Corporation (ASP.TO) today announced that the agreement with Endo Ventures Bermuda Limited (an affiliate of Endo International plc) […]

Strategic agreement with Kedrion for clinical development and marketing Plans to file a BLA with the FDA in mid-2016   NESS ZIONA, Israel–(BUSINESS WIRE)–Kamada Ltd. (KMDA) (KMDA.TA), a plasma-derived protein […]

Addition of Biologic KRYSTEXXA® (pegloticase) Expands and Diversifies Horizon’s Orphan Business; Leverages Rheumatology Expertise and Infrastructure; Transaction Is Expected to Be Immediately Accretive to Adjusted EBITDA in 2016; Conference Call […]

Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.

Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.

For the eighth year, Med Ad News has chosen three Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

Pharma ad agency bands performed in New York City to raise money for the Children’s Hospital at Montefiore (CHAM).

The debate in Washington over drug pricing is getting louder and nastier, and drug marketing is getting caught in the crossfire.

Getting face time with physicians might be getting easier – or it might not, according to two recent research reports on the state of play for pharma sales reps.

More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.