At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.
Access to information at the moment of decision making is continuously altering the consumer decision pathway and the ubiquity of personal technology is accelerating these changes.
Ever had one of those revelatory moments when someone, or something, questions the logic behind your established, “tried and trusted” approach to performing a particular function or solving a certain set of problems – “Why are we still doing it this way?” – and the only honest answer you can think of is, “Because that’s how we’ve always done it?”
Former GA Communication Group changes name, teams up to expand operations
After 13 years with McCann, Bill McEllen has become the leader of Fingerpaint’s expanding New York office. Executives say the news is a major win for the agency as […]
The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the […]
Why pharma agencies need cross-functional capabilities to survive
Intouch Solutions has promoted three people in its Overland Park, Kansas office, and five people in its New York City office.
Avanir Pharmaceuticals Inc. has appointed Rohan Palekar as president and CEO. Palekar joined Avanir in March 2012 as senior VP and chief commercial officer, and was promoted to executive […]
Mary Szela has been made CEO of Aegerion Pharmaceuticals Inc. Szela is also now a member of Aegerion’s board of directors. Executives say Szela brings 27 years of progressive […]
