We usually see Siri spelled in caps and lower case, as if she’s a real person with a very weird name, instead of an application on your phone. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface. If you require a more intimate relationship with the voice on your phone, take comfort that Siri also means “beautiful woman who leads you to victory” in Norwegian.

We all follow conventions. Coffee in the morning, ties on men, noun before verb (usually), ladies order first, pass on the left, no white after Labor Day. For better or worse, conventions form an invisible web around our actions and the way we think, even if we have no idea how those conventions began or what their original purpose or meaning was. We are so used to most of the conventions that guide our lives that we don’t actively think about them at all.

After years of tests and speculation about new character limits on Twitter, the platform formally announced that the famous 140-character limit is no more. Now, tweets can include up to 280 characters, doubling

GlaxoSmithKline plc named Hal Barron, M.D., as chief scientific officer and president of R&D.

The Inception Companies appointed Matt Giegerich, longtime CEO of WPP’s Ogilvy CommonHealth, to serve as CEO for Inception’s two largest business units.

Brenda L. Raphael was appointed senior VP and general manager of Bayer’s Therapeutics Business Unit of Consumer Health Commercial Operations North America. Jennifer Brendel was named VP of communications for Bayer’s Consumer Health Division in the United States.

Astellas promoted two executives into new roles. Nate Crisel is now VP, Real World Informatics & Analytics (RWI), at Astellas, reporting to Chikashi Takeda, chief financial officer. Gary Thal, M.D., was promoted to VP, Specialty, Medical Affairs, Americas, reporting to Shontelle Dodson, PharmD., senior VP, Medical Affairs, Americas.

Karen Reeves, M.D., was appointed by AZTherapies as president and chief medical officer.