Eisai and Merck agreed upon a strategic collaboration for the worldwide co-development and co-commercialization of Lenvima (lenvatinib mesylate), an orally available tyrosine kinase inhibitor.

Behind every successful email marketing campaign stand fundamental building blocks to ensure reaching the right audiences. Top marketing execs dissect the anatomy of an effective campaign.

Havas Health & You, a global leader in health-and-wellness communications, announced a strategic partnership with Lyfebulb, a patient empowerment platform that promotes a healthy, take-charge lifestyle for those affected by chronic disease.

The FDA approved a supplemental NDA that expands the use of Sunovion’s Latuda to include treating major depressive episode associated with bipolar I disorder in pediatric patients.

Guidemark Health, a premier health-care communications agency, announced the appointment of Michael Parisi as Chief Executive Officer.

Razorfish Health elevated Nafeez Zawahir, M.D. to Senior Vice President, Medical Strategy, and announced the creation of a new MDConsul, which he will lead.

ISPOR, the professional society for health economics and outcomes research, announced that registration is open for a new webinar that reviews the, “Top 10 Trends in Health Economics and Outcomes Research.”

Trouble decoding the best events at SXSW Health? On March 10, join HCB Health, JUICE, and AbelsonTaylor to cut down the clutter and explore which SXSW Health events have the most to offer you.

In 2018, digital healthcare is not only a key topic, it’s being talked about and promoted as a lynchpin for effective communication, engagement and outcomes.