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The Pulse of the Pharmaceutical Industry

Ad agency legend Al Nickel passes away

Written by: | | Dated: Tuesday, November 24th, 2015

Medical advertising veteran Al Nickel passed away unexpectedly on Saturday at the age of 72 years.

Mr. Nickel was a visionary and principal member of New York-based healthcare communications agency LLNS (Lyons, Lavey, Nickel, Swift).

Mr Nickel is a member of the Medical Advertising Hall of Fame. He was inducted into the MAHF as part of the 2012 class.

After serving in the U.S. Air Force, Mr. Nickel started his drug industry career as a market research analyst at Pfizer.

He would eventually enter the advertising world, working for the likes of J. Walter Thompson and Sudler & Hennessey.

Mr. Nickel went on to become a principal of Dorritie & Lyons, which was renamed Dorritie Lyons & Nickel. During 1994, that agency became part of Omnicom Group, merging with Lavey Wolff & Swift to form Lyons Lavey Nickel Swift. Mr. Nickel served as president and chief operating officer of LLNS. Under his leadership, LLNS helped launch some of the pharma industry’s top-selling prescription brands, including Celebrex, Aricept and Zoloft.


Please click below to view Mr. Nickel’s obituary:

Please click below to access Mr. Nickel’s MAHF profile:



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