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Ad-ventures in Marketing XI

For the 11th year, Med Ad News selected new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

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AbbVie 2018: Still Humira

While other products are showing signs of growth, the fate of AbbVie is still in the hands of the iconic autoimmune drug.

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Bristol-Myers Squibb 2018: The future is now

With two potential $6 billion brands now at the top of the company’s portfolio, Bristol-Myers Squibb is officially through the lean times.

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Gilead 2018: The party’s over

On the far side of the company’s brief but transformative adventure with Sovaldi and Harvoni, Gilead is returning to earth with a solid portfolio of HIV drugs.

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Lilly 2018: Off the roller coaster

With new products showing signs of impressive growth, Eli Lilly seems safely past the company’s recent patent trough.

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Merck 2018: The $6 billion surprise

Nine years ago Keytruda was about to be out-licensed. Now Keytruda is Merck’s top-selling medicine.

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First Year After Launch Special Feature 2018: Don’t look back, someone might be gaining

The top performers of the launch class of 2016 have very little in common – aside from the fact that none of them came from a “classic” big pharma house.

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AR/VR Special Feature 2018: The agency perspective

Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.

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Med Ad News spoke with the authors of Prophet’s study of customer centricity in health care to find out more about their research and recommendations

Med Ad News spoke with the authors of Prophet’s study of customer centricity in health care to find out more about their research and recommendations.

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DTC Special Feature: Which color is it?

A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.

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December 2018 Focus: Healthcare Agency Roundtable, Mobile Marketing, and more!

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