Ad Header

PharmaLive

Slogan

The Pulse of the Pharmaceutical Industry

  • Filter By Category

  • Filter By Author

Three Highlights from Cannes Health & Wellness Lions Awards U.S. Juror Collette Douaih

Perspectives from Collette Douaihy, Digitas Health’s Executive Vice President, Executive Creative Director, a Health & Wellness judge at Cannes Lions 2018.

Read More »

McCann Health Promotes Connie Lo to President of McCann Health Greater China

Healthcare communications network McCann Health announced the promotion of Connie Lo to President, McCann Health Greater China, effective immediately.

Read More »

AbelsonTaylor Promotes IT Pro Amer Ghafari to Director of Information Technology

Chicago, June 14, 2018 – To strengthen its overall information security posture and disaster recovery strategies, AbelsonTaylor, the world’s largest independent medical advertising agency, has promoted Amer Ghafari to director of information technology. He reports to Keith Stenlund, EVP, chief financial officer. Amer, who joined AbelsonTaylor in 2013, was previously associate director of information technology. Over the past […]

Read More »

Fingerpaint Closes On Purchase Of 395 Broadway

Fingerpaint, an independent, full-service, nationwide marketing agency, closed on the previously announced purchase of its office space at 395 Broadway in downtown Saratoga Springs, NY, from Myron M. Hunt Inc.

Read More »

Intouch Solutions Announces Promotion of Five Kansas City Employees

Privately held marketing agency Intouch Solutions announced the promotion of five employees in its Kansas City office.

Read More »

Bill Major Joins Greater Than One as Director of Operational Excellence

Greater Than One announced that William T. Major joined the agency’s senior leadership team as Director of Operational Excellence.

Read More »

Biomarker Development: Unlocking the Promise of Cancer Immune Therapy

Emboldened by 2017’s back-to-back FDA approvals of the first drugs that use genetically engineered patient immune cells – Kymriah (tisagenlecleucel) to treat leukemia and Yescarta (axicabtagene ciloleucel) to combat large-B-cell lymphomas – immunotherapy researchers are continuing to revolutionizing cancer treatment. But uneven patient response rates and the side effects often associated with immunotherapies are putting high priority on accurately identifying which patients would benefit most from particular treatment options.

Read More »

Consumer/Patient Experience Special Feature: Saving lives isn’t enough anymore

Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.

Read More »

Consumer/Patient Experience Special Feature: Testing your CX

Want to measure your CX IQ? Answer these questions.

Read More »

Consumer/Patient Experience Special Feature: Digital therapeutics – Improving the patient experience at scale

It’s no surprise that the patient experience with the healthcare system often leads to frustration and despair. With chronic disease affecting around 50 percent of the U.S. population, it puts into perspective the sheer volume of patient experiences that are being generated each day and the magnitude of the problems that need solving. The high cost of therapies, the long wait to see a physician, the administrative burden of getting a prior authorization…the list goes on. But the day is coming, and in some cases it’s already here, where a patient could have a robust health system right in their pocket.

Read More »

Consumer/Patient Experience Special Feature: Masters Of The Pharma Universe: 4 Databases Every Digital Marketer Must Know

  By Anthony Luttenberger, Chief Commercial Officer of DMD’s pharma division Nearly two-thirds of U.S. senior business decision-makers rank big data/analytics first among the technologies necessary for enhancing the customer experience. A similar number put “improving data analysis capabilities” at the top of their priorities. Effective marketing clearly requires data, and in pharma marketing, much […]

Read More »

In a precision medicine environment, reducing supply chain friction factors will be key to success

It’s not hard to see how precision medicine will re-make the world of research and development and manufacturing and distribution for pharmaceutical and medical product companies. But it will make new demands on the supply chains of these organizations.

Read More »

The 2018 HBA Woman of the Year Event

In the new business era of #TimesUp, the Healthcare Businesswomen’s Association (HBA) Annual Woman of Year event had a timely relevance in recognizing the women and men advocating for gender parity in the healthcare and life science industries.

Read More »

Pharmapalooza 10

On May 17, 2018, PHARMAPALOOZA – the annual healthcare agency battle of the bands to benefit The Children’s Hospital at Montefiore (CHAM) – hit the stage at Highline Ballroom for its 10th anniversary event.

Read More »

Outlook good: A peek into the healthcare agency crystal ball

Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?

Read More »

Angela Gillespie appointed president of W2O wcg

W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, announced Angela Gillespie as president of W2O wcg.

Read More »

Dave Sonderman joins The Shipyard as chief creative officer

The Shipyard appointed David Sonderman to the role of chief creative officer.

Read More »

The Bloc taps Ane Jones to lead new oncology and rare disease franchise

Health creative agency The Bloc added industry leader Ane Jones to its management team.

Read More »

New executive VP, executive director, digital leadership at McCann Health New York

McCann Health New York appointed Joseph “Yossi” Speiser to the newly created position of executive VP, executive director, digital leadership for McCann Health New York.

Read More »

Colleagues reunite to form QBFox Healthcomm

Back for the future. That is the story behind the launch of QBFox Healthcomm, a new full-service healthcare agency, headed up by four former ICC Lowe executives.

Read More »

Ad Right Top

MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

April 2018 Focus: Agency Profiles, Manny Awards and Annual Review

Subscribe

Ad Right Bottom

Main Navigation