CHICAGO, IL. (April 18, 2018) — Intouch Solutions proudly announces the promotion of four employees in its Chicago office. A leading marketing agency serving the pharmaceutical industry, Intouch Solutions has seen rapid expansion over the past five years and actively promotes within the 700-person firm. The four employees include: Ashley Muelhausen, account supervisor, joined the […]
APRIL 18th, 2018 – New York, NY – Precision for Value, the market leader in supporting global pharmaceutical and life sciences companies in demonstrating the value and outcomes of innovative medical products, today announced significant additions to its Payer Strategy Team with the hiring of former payer executives Marylou Buyse, Joe Honcz, and Elizabeth Oyekan. […]
LONDON AND NEW YORK (April 18, 2018) — McCann Health, one of the most creatively awarded healthcare communications networks in the world, and part of McCann Worldgroup, today announced the launch of the McCann Health Global Scientific Council, adding a third pillar of scientific prowess to its existing pillars of strategy and creativity. The Council, […]
Back for the future. That is the story behind the launch of the new full-service healthcare agency, QBFox Healthcomm, headed up by four former ICC Lowe executives.
Sandbox announced the opening of the independent, full-service agency’s new office space in Kansas City, Mo., uniting its two local locations under one roof.
The American Health Policy Institute (AHPI) released “’Tipping Points’ of Employer-Sponsored Health Insurance,” which examines various factors that could impact broad-based employer-provided health coverage.
How do you view organizational politics? What do we really mean when we talk about being politically savvy? And what is the link between gender, political skill and effective leadership? Join this webinar for a fresh look at knowledge, skills and behaviors that contribute to political adeptness and better understand the role these competencies play in realizing your leadership potential.
LevLane has been named agency of record for Ilera Healthcare, Pennsylvania’s premier medical cultivator, processor and dispenser
GSW, a Syneos Health company, named Marc Lineveldt as Executive Creative Director. Lineveldt will lead agency-wide initiatives that drive strategic creativity for GSW Columbus’s deep roster of domestic and global healthcare clients.
Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.
OVERLAND PARK, Kan. (March 14, 2018) — Intouch Solutions proudly announces the promotion of six employees in its Kansas City office. A leading marketing agency serving the pharmaceutical industry, Intouch Solutions has seen rapid expansion over the past five years and actively promotes within the 650-person firm. The six employees include: Chris Cooper, team lead […]
When popular retailers launch new products, they do not have to do much promotion to capture people’s interest. Consumers are so eager to nab their goods, they will buy out their inventories in days, and sometimes minutes. Healthcare “products,” on the other hand, rarely hold the same appeal.
In the past few years, personal fitness trackers have become all the rage. It’s fun to see your daily activity level, sleep quality and heart rate. But, does knowing this data lead to any positive changes?
NEW YORK (March 8, 2018) — McCann Health, winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, today announced the promotion of Briana Ferrigno, to President, McCann Global Health. McCann Global Health (MGH) is a specialist agency of McCann Health dedicated to […]
BX: Brand Experience Design Group is a full-service branding agency dedicated to the development of verbal, visual and sensory brand identities across healthcare and wellness.
DiD, an advertising agency specializing in healthcare marketing, announced national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council.
Behind every successful email marketing campaign stand fundamental building blocks to ensure reaching the right audiences. Top marketing execs dissect the anatomy of an effective campaign.
Havas Health & You, a global leader in health-and-wellness communications, announced a strategic partnership with Lyfebulb, a patient empowerment platform that promotes a healthy, take-charge lifestyle for those affected by chronic disease.
Guidemark Health, a premier health-care communications agency, announced the appointment of Michael Parisi as Chief Executive Officer.
Razorfish Health elevated Nafeez Zawahir, M.D. to Senior Vice President, Medical Strategy, and announced the creation of a new MDConsul, which he will lead.
Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.
February 2018 Focus: Top 10 Pipelines, Focused Value in Pharma, Agenda 2018 and MAHF!
