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The Pulse of the Pharmaceutical Industry

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Intouch Solutions Promotes Four Chicago Employees

CHICAGO, IL. (April 18, 2018) — Intouch Solutions proudly announces the promotion of four employees in its Chicago office. A leading marketing agency serving the pharmaceutical industry, Intouch Solutions has seen rapid expansion over the past five years and actively promotes within the 700-person firm. The four employees include: Ashley Muelhausen, account supervisor, joined the […]

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Precision for Value Strengthens and Expands Payer Strategy Team

APRIL 18th, 2018 – New York, NY – Precision for Value, the market leader in supporting global pharmaceutical and life sciences companies in demonstrating the value and outcomes of innovative medical products, today announced significant additions to its Payer Strategy Team with the hiring of former payer executives Marylou Buyse, Joe Honcz, and Elizabeth Oyekan. […]

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McCann Health Launches First-of-Its Kind Global Scientific Council

LONDON AND NEW YORK (April 18, 2018) — McCann Health, one of the most creatively awarded healthcare communications networks in the world, and part of McCann Worldgroup, today announced the launch of the McCann Health Global Scientific Council, adding a third pillar of scientific prowess to its existing pillars of strategy and creativity. The Council, […]

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Colleagues Reunite to Form New Agency QBFox Healthcomm

Back for the future. That is the story behind the launch of the new full-service healthcare agency, QBFox Healthcomm, headed up by four former ICC Lowe executives.

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Sandbox Opens Contemporary New Workspace in Kansas City

Sandbox announced the opening of the independent, full-service agency’s new office space in Kansas City, Mo., uniting its two local locations under one roof.

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Tipping Points of Employer-Sponsored Health Insurance

The American Health Policy Institute (AHPI) released “’Tipping Points’ of Employer-Sponsored Health Insurance,” which examines various factors that could impact broad-based employer-provided health coverage.

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Career Conversation 18 – Sharpening Your Political Know-How

How do you view organizational politics? What do we really mean when we talk about being politically savvy? And what is the link between gender, political skill and effective leadership? Join this webinar for a fresh look at knowledge, skills and behaviors that contribute to political adeptness and better understand the role these competencies play in realizing your leadership potential.

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LevLane Named AOR For Ilera Healthcare

LevLane has been named agency of record for Ilera Healthcare, Pennsylvania’s premier medical cultivator, processor and dispenser

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GSW Names New Executive Creative Director

GSW, a Syneos Health company, named Marc Lineveldt as Executive Creative Director. Lineveldt will lead agency-wide initiatives that drive strategic creativity for GSW Columbus’s deep roster of domestic and global healthcare clients.

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The Value Wave: How Pharma Marketers Can Catch It

Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.

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Intouch Solutions Promotes Six Kansas City Employees

OVERLAND PARK, Kan. (March 14, 2018) — Intouch Solutions proudly announces the promotion of six employees in its Kansas City office. A leading marketing agency serving the pharmaceutical industry, Intouch Solutions has seen rapid expansion over the past five years and actively promotes within the 650-person firm. The six employees include: Chris Cooper, team lead […]

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3 Ways Event Marketing Betters Your Healthcare Brand

When popular retailers launch new products, they do not have to do much promotion to capture people’s interest. Consumers are so eager to nab their goods, they will buy out their inventories in days, and sometimes minutes. Healthcare “products,” on the other hand, rarely hold the same appeal.

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Improved Pressure-ulcer Outcomes with Wearable Technology

In the past few years, personal fitness trackers have become all the rage. It’s fun to see your daily activity level, sleep quality and heart rate. But, does knowing this data lead to any positive changes?

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McCann Health Promotes Briana Ferrigno to President McCann Global Health

NEW YORK (March 8, 2018) — McCann Health, winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, today announced the promotion of Briana Ferrigno, to President, McCann Global Health. McCann Global Health (MGH) is a specialist agency of McCann Health dedicated to […]

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FCB Health Launches New Offering

BX: Brand Experience Design Group is a full-service branding agency dedicated to the development of verbal, visual and sensory brand identities across healthcare and wellness.

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DiD Certified by the WBENC as a Women-Owned Business Enterprise

DiD, an advertising agency specializing in healthcare marketing, announced national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council.

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DMD Discusses Successful Marketing Campaigns

Behind every successful email marketing campaign stand fundamental building blocks to ensure reaching the right audiences. Top marketing execs dissect the anatomy of an effective campaign.

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Havas Health & You, Lyfebulb join forces to improve quality of life for people with chronic diseases

Havas Health & You, a global leader in health-and-wellness communications, announced a strategic partnership with Lyfebulb, a patient empowerment platform that promotes a healthy, take-charge lifestyle for those affected by chronic disease.

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Michael Parisi Named CEO at Guidemark Health

Guidemark Health, a premier health-care communications agency, announced the appointment of Michael Parisi as Chief Executive Officer.

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Razorfish Health Appoints Nafeez Zawahir to Senior VP, Medical Strategy; Launches New MDConsul

Razorfish Health elevated Nafeez Zawahir, M.D. to Senior Vice President, Medical Strategy, and announced the creation of a new MDConsul, which he will lead.

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