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Webinar: People-Based Marketing With M1 Advanced TV

TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT.

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HBA Webinar: Career Conversation 24 – Courage: Boldly Moving Forward

In this discussion, you will hear from members of Pfizer’s Global Women’s Council about the successful implementation of the “raise your hand” and “one bold move” programs.

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AbelsonTaylor Hires Innovation Specialist Christopher Dimmock as SVP of Customer Insights and Engagement

AbelsonTaylor, the world’s largest independent health and wellness advertising agency, hired veteran marketing strategist Christopher Dimmock as senior vice president of customer insights and engagement.

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Creativity with a strong conscience

The work showcased at Cannes Lions 2019 in the pharma category had a strong creative conscience, guided by a moral compass to do right.

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Huntsworth PLC Appoints Helen Apostolidis as Chief Talent Officer

International healthcare and communications group Huntsworth PLC (www.huntsworth.com) announced the appointment of Helen Apostolidis to the position of Chief Talent Officer.

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Klick Health Hires Former Network Agency CEO Daniel Drexler as a Managing Director

Klick Health announced that Daniel Drexler, MD, has joined the company as a Managing Director as the independent agency continues to grow at an unprecedented rate.

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Fingerpaint Packs 80,000 Meals to Rock Summer Hunger

Fingerpaint packed 80,000 nonperishable meals for food pantries in New York, New Jersey, Pennsylvania and Arizona in the communities surrounding their offices.

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EVERSANA names life sciences digital leader Bhaskar Sambasivan to lead Patient Services

EVERSANA announced the appointment of Bhaskar Sambasivan to President, Patient Services and Chief Strategy Officer.

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7 Ways for Pharma to Elevate Its Personalized Data Game

Most pharmaceutical companies are not harnessing collected data for one-to-one marketing. Here are 7 ways to jumpstart data personalization in your company.

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FCB Health Network’s AREA 23 Wins Innovation Grand Prix Lion for “See Sound,” Adding to Campaign’s Gold, Silver and Bronze Lions

AREA 23 continued the FCB Health Network company’s impressive 2019 Cannes Lions winning streak with the Grand Prix trophy in the Innovation – Early Stage Technology category for “See Sound.”

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

June 2019 Focus: Payer access, biotech/biopharma, DTC, rare diseases, and more!

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