The live video, real-time communications company (RTC) TokBox announced the results of its inaugural “Live Video Maturity Study.”
A combination of regulatory conditions, shifts in physician workplace demographics, and an increased reliance of highly specialized sales personnel has steadily eroded the traditional sales reps’ responsibilities and ability to manage the HCP practice relationship as a true SPOC.
W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced the appointment of three senior executives in its growing Chicago office.
Omnicom Health Group announced that Mario Muredda has been named CEO of Harrison and Star and former CEO Ty Curran has been promoted to chairman. The changes are effective January 1, 2018.
Omnicom Health Group announced that Kirsten A. Kantak was appointed CEO of Biolumina.
Precision Value & Health announced the formation of Precision Xtract – a new, focused alignment of the company’s global market access consulting services.
Purohit Navigation relocated their corporate office to the 62nd floor of Willis Tower.
Edward–Elmhurst Health announced a partnership with Outcome Health to transform the healthcare experience for patients and providers.
Outcome Health announced a partnership with Navicent Health. The partnership will bring the Outcome Health platform to Navicent Health Physicians Group, which includes over 100 active physicians and their medical/surgical practices.
The HBA is pleased to announce a new three-part webinar series, Accelerating Gender Intelligence.
Hear from featured guest Merritt Maxim, Principal Analyst at Forrester Research, about the 6 key customer-centric objectives that every organization should be tackling.
NEW YORK CITY (October 5, 2017) – Intouch Solutions proudly announces the promotion of Michelle Ziekert to senior vice president, executive creative director. A leading marketing agency serving the pharmaceutical industry, Intouch has seen rapid expansion over the past five years and actively promotes experienced leaders from within the over 650-person firm. Ziekert joined Intouch […]
Siri Speaks: The Human Behind the Voice of Siri – and How Marketers Can Benefit from Voice Recognition Technology
We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.
Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.
The pharma landscape has significantly evolved in the last decade, especially when it comes to clinical trials.
Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.
Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.
A very high percentage of Prior Authorization (PA) requests are approved…but about 40% of these prescriptions are abandoned during the PA process, around 74.4 million prescriptions a year.
PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.