Perspectives from Collette Douaihy, Digitas Health’s Executive Vice President, Executive Creative Director, a Health & Wellness judge at Cannes Lions 2018.
Healthcare communications network McCann Health announced the promotion of Connie Lo to President, McCann Health Greater China, effective immediately.
Chicago, June 14, 2018 – To strengthen its overall information security posture and disaster recovery strategies, AbelsonTaylor, the world’s largest independent medical advertising agency, has promoted Amer Ghafari to director of information technology. He reports to Keith Stenlund, EVP, chief financial officer. Amer, who joined AbelsonTaylor in 2013, was previously associate director of information technology. Over the past […]
Fingerpaint, an independent, full-service, nationwide marketing agency, closed on the previously announced purchase of its office space at 395 Broadway in downtown Saratoga Springs, NY, from Myron M. Hunt Inc.
Privately held marketing agency Intouch Solutions announced the promotion of five employees in its Kansas City office.
Greater Than One announced that William T. Major joined the agency’s senior leadership team as Director of Operational Excellence.
Emboldened by 2017’s back-to-back FDA approvals of the first drugs that use genetically engineered patient immune cells – Kymriah (tisagenlecleucel) to treat leukemia and Yescarta (axicabtagene ciloleucel) to combat large-B-cell lymphomas – immunotherapy researchers are continuing to revolutionizing cancer treatment. But uneven patient response rates and the side effects often associated with immunotherapies are putting high priority on accurately identifying which patients would benefit most from particular treatment options.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
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Consumer/Patient Experience Special Feature: Digital therapeutics – Improving the patient experience at scale
It’s no surprise that the patient experience with the healthcare system often leads to frustration and despair. With chronic disease affecting around 50 percent of the U.S. population, it puts into perspective the sheer volume of patient experiences that are being generated each day and the magnitude of the problems that need solving. The high cost of therapies, the long wait to see a physician, the administrative burden of getting a prior authorization…the list goes on. But the day is coming, and in some cases it’s already here, where a patient could have a robust health system right in their pocket.
Consumer/Patient Experience Special Feature: Masters Of The Pharma Universe: 4 Databases Every Digital Marketer Must Know
By Anthony Luttenberger, Chief Commercial Officer of DMD’s pharma division Nearly two-thirds of U.S. senior business decision-makers rank big data/analytics first among the technologies necessary for enhancing the customer experience. A similar number put “improving data analysis capabilities” at the top of their priorities. Effective marketing clearly requires data, and in pharma marketing, much […]
It’s not hard to see how precision medicine will re-make the world of research and development and manufacturing and distribution for pharmaceutical and medical product companies. But it will make new demands on the supply chains of these organizations.
In the new business era of #TimesUp, the Healthcare Businesswomen’s Association (HBA) Annual Woman of Year event had a timely relevance in recognizing the women and men advocating for gender parity in the healthcare and life science industries.
On May 17, 2018, PHARMAPALOOZA – the annual healthcare agency battle of the bands to benefit The Children’s Hospital at Montefiore (CHAM) – hit the stage at Highline Ballroom for its 10th anniversary event.
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
W2O, a network of complementary analytics and insights-driven, digital marketing and communications firms, announced Angela Gillespie as president of W2O wcg.
The Shipyard appointed David Sonderman to the role of chief creative officer.
Health creative agency The Bloc added industry leader Ane Jones to its management team.
McCann Health New York appointed Joseph “Yossi” Speiser to the newly created position of executive VP, executive director, digital leadership for McCann Health New York.