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The Pulse of the Pharmaceutical Industry

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TokBox reveals “Live Video Maturity Study” results

The live video, real-time communications company (RTC) TokBox announced the results of its inaugural “Live Video Maturity Study.”

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Maximizing Disease and Product Education Efforts in a Digital World

A combination of regulatory conditions, shifts in physician workplace demographics, and an increased reliance of highly specialized sales personnel has steadily eroded the traditional sales reps’ responsibilities and ability to manage the HCP practice relationship as a true SPOC.

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W2O Group Expands Chicago Presence

W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced the appointment of three senior executives in its growing Chicago office.

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Mario Muredda Named CEO of Harrison and Star

Omnicom Health Group announced that Mario Muredda has been named CEO of Harrison and Star and former CEO Ty Curran has been promoted to chairman. The changes are effective January 1, 2018.

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Kirsten A. Kantak Appointed CEO of Biolumina

Omnicom Health Group announced that Kirsten A. Kantak was appointed CEO of Biolumina.

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Precision Value & Health Forms Global Market Access Consultancy: Precision Xtract

Precision Value & Health announced the formation of Precision Xtract – a new, focused alignment of the company’s global market access consulting services.

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Purohit Navigation is Rising to New Heights

Purohit Navigation relocated their corporate office to the 62nd floor of Willis Tower.

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Edward-Elmhurst Health Announces Partnership With Outcome Health

Edward–Elmhurst Health announced a partnership with Outcome Health to transform the healthcare experience for patients and providers.

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Outcome Health Announces Partnership with Navicent Health

Outcome Health announced a partnership with Navicent Health. The partnership will bring the Outcome Health platform to Navicent Health Physicians Group, which includes over 100 active physicians and their medical/surgical practices.

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Disruption, Explained

The theory and practice of overturning marketing conventions.

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HBA: Accelerating Gender Intelligence webinar series

The HBA is pleased to announce a new three-part webinar series, Accelerating Gender Intelligence.

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Enabling Digital Transformation With a Seamless and Secure Digital Experience

Hear from featured guest Merritt Maxim, Principal Analyst at Forrester Research, about the 6 key customer-centric objectives that every organization should be tackling.

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New SVP, Executive Creative Director, at Intouch Solutions

NEW YORK CITY (October 5, 2017) – Intouch Solutions proudly announces the promotion of Michelle Ziekert to senior vice president, executive creative director. A leading marketing agency serving the pharmaceutical industry, Intouch has seen rapid expansion over the past five years and actively promotes experienced leaders from within the over 650-person firm. Ziekert joined Intouch […]

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Siri Speaks: The Human Behind the Voice of Siri – and How Marketers Can Benefit from Voice Recognition Technology

We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.

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Purohit Navigation hires new VP, Brad Sherrill, for West Coast development

Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.

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Driving Global Clinical Trial Success: Four Top Strategies

The pharma landscape has significantly evolved in the last decade, especially when it comes to clinical trials.

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Two industry veterans join Giant Creative/Strategy

Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.

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Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.

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Convert Prior Authorization Abandonments to Rx Fulfillments and Stop Leaving Money on the Table

A very high percentage of Prior Authorization (PA) requests are approved…but about 40% of these prescriptions are abandoned during the PA process, around 74.4 million prescriptions a year.

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PACIFIC Communications Hires Kent Sewell as Associate Creative Director/Copy

PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.

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