Understanding the behaviors of our customers is central to the effectiveness of any ad campaign, and pharma is no different.
When it comes to advertising, 76 percent of primary care physicians (PCPs) prefer companies use simple language according to a survey conducted by GSW – a Syneos Health company and industry leader in healthcare advertising – in partnership with The Harris Poll.
Is split power in Congress good for pharma or for healthcare communications?
WPP integrated its specialist health networks into major agency brands in the United States, with the goal of creating a simpler, more flexible offering for healthcare clients.
Jon Bigelow was named executive director of the Coalition for Healthcare Communication, succeeding John Kamp, who continues his association with the Coalition as its Washington counsel.
Fingerpaint opened the healthcare agency’s fifth location, situated in Morristown, N.J.
The Medical Advertising Hall of Fame membership selected Carol DiSanto, trailblazer and former president of Cline, Davis & Mann, and Charlene Prounis, renowned entrepreneur co-founder of Flashpoint Medica and Accel Healthcare, as the MAHF’s 2019 inductees.
Looking within for new leaders for Ogilvy CommonHealth Worldwide’s medical education practice, OCHWW promoted Jane Richter and Michael Melucci to executive VP, client engagement leads.
Scott Greisler joined Somerset, N.J.-based REALITYRx Communication in the role of senior VP, management supervisor.