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Purohit Navigation hires new VP, Brad Sherrill, for West Coast development

Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.

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Driving Global Clinical Trial Success: Four Top Strategies

The pharma landscape has significantly evolved in the last decade, especially when it comes to clinical trials.

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Two industry veterans join Giant Creative/Strategy

Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.

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Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.

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Convert Prior Authorization Abandonments to Rx Fulfillments and Stop Leaving Money on the Table

A very high percentage of Prior Authorization (PA) requests are approved…but about 40% of these prescriptions are abandoned during the PA process, around 74.4 million prescriptions a year.

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PACIFIC Communications Hires Kent Sewell as Associate Creative Director/Copy

PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.

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Nandini Ramani Joins Outcome Health as Chief Engineering Officer

Outcome Health, which provides health intelligence in moments of care to improve patient outcomes, announced the hiring of its first Chief Engineering Officer, Nandini Ramani.

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ISPOR/ISPE Announce Plans for “Summit on Real-World Evidence in Health Care Decision Making”

The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) and the International Society for Pharmacoepidemiology (ISPE) announced their plans for a one-day conference focused on real-world evidence.

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GSW Names Sonja Foster-Storch President

GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as President. Foster-Storch reports to Lisa Stockman, President of inVentiv Health Communications.

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New York Festivals Global Awards Announces 2017 Executive and Grand Juries

New York Festivals Global Awards, honoring the World’s Best Healthcare & Wellness Advertising, announced the 2017 Executive and Grand Juries.

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It’s Time for Healthcare Brands to Get Personal

Marketers need to dig deeper to facilitate communications that are dynamic enough to reach and engage patients on a more personal, emotional level.

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The Greater Than One Group Appoints Jim Plattner Global Chief Financial Officer

The Greater Than One Group (GTO) announced that James P. Plattner joined the firm as Global Chief Financial Officer.

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W2O Group’s Sentient Adds Dominic Viola and Michael Spitz To Leadership Team

W2O Sentient announced the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

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Discovery Worldwide Names Stephanie Franke as VP, Creative Director

Discovery Worldwide announced the appointment of Stephanie Franke as VP, Creative Director. Franke reports directly to TJ Cimfel, Group VP Creative Director.

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W2O Group Appoints Mary Corcoran President of Twist

Ex-Edelman Leader to Direct Growth and Evolution of One of W2O’s Largest Firms   Annalise Coady to Focus on Building W2O’s EMEA Presence   SAN FRANCISCO, August 3, 2017 — W2O Group, a network of innovative analytics-driven, digital-first marketing and communications firms, announced today that Mary Corcoran, formerly chief operating officer (COO) of Edelman’s New […]

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QuintilesIMS white paper: Large benefit for small numbers

The good news … is that innovation is addressing diseases with high-unmet need such as oncology, autoimmune diseases, and central nervous system (CNS) disorders. But, there is a complicating factor in the economic story: the patient population benefiting from launch brands is becoming smaller.

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A Direct Approach: The Resurgence of Snail Mail Marketing in Pharma

Decades ago, healthcare professionals along with the rest of the population were swamped with promotional direct mail. But in recent years, new technology like email, SMS, mobile applications, and AR/VR have diversified the ways in which healthcare marketers can reach physicians.

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Millennials’ impact on the evolution of healthcare advertising

Change is inevitable, and evolving and growing with it is the only way to move forward. That’s just a fact. Those in our industry who aren’t willing to embrace the constant changes we’re seeing in technology, trends, and now how we market health and wellness brands, are going to be left behind because journal ads, banner ads and TV commercials as exclusive mediums will likely not sufficiently reach a brand’s target audiences any longer.

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Sales & Marketing: Four in five health plans covering biosimilars: study

Most health plans are covering at least one of the two biosimilar products currently on the market, according to new research by the strategic advisory company Avalere.

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Everything you always wanted to know about CX* (*but were afraid to ask)

At its core, “Customer experience,” or CX, is shorthand for the relationship between a customer and a company, even if that company is removed from the point of sale. The CX relationship should stretch across all touchpoints both physical and virtual and all media in between. Today’s customers expect companies to know and understand them, creating a seamless experience across the entire customer-company relationship.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

August 2017 Focus: Pharma Innovators, Top 200 Meds, Lions Health and more!

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