BBK Worldwide repositions as ‘The Patient Experience Company’

BBK Worldwide recently repositioned itself as “The Patient Experience Company” and has unveiled a new brand platform.

“For 35 years, BBK Worldwide has been on the crest of the wave with regard to the development and evolution of the patient recruitment industry,” executives say. “BBK’s promotion of its trendsetting commitment will be reflected in a redesigned company brand, including logo mark and website.”

According to executives, the website details the services and technology-driven solutions devoted to educating consumers, engaging participants, unburdening sites, and supporting sponsors – “the combination of which is essential for a company dedicated to enhancing the patient experience.”

“Backed by efficacy data and market research, we’ve encapsulated everything we’ve learned to become The Patient Experience Company,” says Joan F. Bachenheimer, founding principal and CEO, BBK Worldwide. “A critical component of an experience is ‘choice.’ Our technological platform, combined with our creative communications expertise, makes it possible for us to respond to stated preferences – whether expressed by site staff, patients, caregivers, CRAs, or sponsors – and more specifically, to meet the needs of individuals within those subsets. We are dedicated to the type of support that creates a positive synergistic effect.”

Executives say BBK leverages its experiential insights through ongoing Patient Voice and Site Voice initiatives. “Our research shows that even the most compliant of participants may still feel a sense of disenfranchisement,” says Matt Kibby, principal and president, BBK Worldwide. “Engagement is not the same as experience.”

According to Bonnie A. Brescia, founding principal and corporate development officer, BBK Worldwide, “Every phone call, office visit, and in-person interaction contributes to the overall participant experience. Our orientation pays homage to the fact that nothing surpasses attention from medical and nursing providers with regard to creating a positive study experience for a participant. Our products and services are designed to alleviate administrative burden, enabling providers to spend more time with their patients.”

The company has a long history of appreciation for sponsor, CRO, patient, caregiver, and healthcare consumer needs, executives say. “The Patients to Find the Cure® has been BBK’s tagline since its inception,” they say. “Delivering the best experience at each key touch point in the patient journey guides BBK’s innovative approach to solving recruitment and engagement challenges.”