Cadient: 2016
Cadient
72 E Swedesford Rd
Malvern, PA 19355
Phone: 484-351-2800
Website: cadient.com
Account Wins: 10
Active Business Clients: 19
Brands By 2015 Sales
Brand Product Accounts Held:
$25 million or less: 1
$25 – $50 million: 0
$50 – $100 million: 6
$100 – $500 million: 8
$500 million – $1 billion: 3
$1 billion or more: 5
Number of products yet to be approved/launched: 4
Services Mix
Interactive professional 45%
Interactive consumer 40%
Live Events 15%
CLIENT ROSTER
Abbott
AbbVie
AmeriHealth Caritas
AstraZeneca Pharmaceuticals
Bayer Consumer
Bayer Pharma
Boston Scientific
Bristol-Myers Squibb
BTG
Cempra Labs
GlaxoSmithKline
Incyte
Johnson & Johnson
Novartis
Origin Pharmaceuticals
Otsuka
Shire
Valeant
Zoetis
Cadient’s strong growth trajectory continued apace in 2015, with talented and enthusiastic staff joining the company in Malvern, Philadelphia, Santa Monica, London, and Madrid, executives say.
The year’s accomplishments
Revenue grew by more than 15 percent, fueled by major brand launches and 10 new account wins during the past year, executives say, adding that these wins allowed the agency to further enhance its reputation for redefining specialty brand commercialization. The agency also expanded its base of global assignments, winning a coveted agency roster selection from a leading life sciences company.
“With momentum accelerating into 2016, Cadient, as a Cognizant company, is crafting meaningful experiences across multiple channels; introducing content marketing as an alternative to campaign marketing; and helping to lead the digital transformation of our customers’ business on an enterprise level,” executives say. “As both CMOs and CIOs continue to address a rapidly changing marketing and technology environment, Cadient is delivering the integrated talent, tools, and expertise required for success in 2016 and beyond.”
Structure and services
According to agency leaders, the core capabilities of Cadient – experience design, content ingenuity, and integrated delivery across the entire digital ecosystem – are essential to crafting successful engagements. “This approach, which is centered on a customer-forward mindset, delivers a strong value proposition that aligns with the needs of our life sciences clients who are seeking to more effectively engage with their professional, consumer, and economic customers,” executives say. “Furthermore, as a Cognizant company, Cadient can deliver strategic innovation, technology integration, and marketing automation on a truly global scale with unsurpassed reach and cost-effective business impact.”
Executives say the agency’s internal structure also reflects this customer-forward approach as client engagement teams combine strategic, technology, design, and user experience expertise with account and project management stewardship. “Delivering upon emerging needs such as responsive design, personalized patient activation, customer experience mapping, and multi-device event experiences, Cadient teams are laser-focused on crafting meaningful experiences for patients and professionals across a wide range of therapeutic categories,” executive say.
Future plans
Cadient’s experience design and brand stewardship, integrated with the global technology consulting and solutions prowess of Cognizant, is reshaping customer expectations, according to agency leaders. “In an age of unprecedented digital disruption in the life sciences, a new model is required,” executives say. “Through Cognizant, Cadient has allowed customers to drive strategic innovation, technology integration, and multi-channel implementation to a new level.”
Executive say, “Moving forward, we believe digital technologies will be shaped by five powerful forces: service as software; scalable platforms; B2B and B2C disruption; measurement that matters; and a state of constant innovation. This digital sea-change affects all aspects of the patient-centric paradigm, especially in terms of health automation, tele-health, personalized content, and ongoing campaign measurement. For launching brands, Cadient has created the OneLaunch platform to help teams navigate and thrive in this challenging new marketing environment. OneLaunch combines the deep marketing experience of Cadient with the extensive support and infrastructure expertise of Cognizant into a powerful and seamless platform for successful launches in today’s digital marketing era.”
Philanthropy/citizenship
Describe any pro-bono work, community service, charity sponsorships, environmental initiatives, etc.
In 2015, Cadient once again recognized those less fortunate in our community through a number of service organizations and sponsorships.
Each August, we hang backpacks throughout our hallways, challenging Cadient teams to fill them with much-needed school supplies for the Cradles to Crayons charity. This year, the seventh for this initiative, Cadient employees contributed more than 200 pounds of supplies for students.
In 2015, we once again sponsored the Lemon Run for Alex’s Lemonade Stand Foundation and the MS City to Shore Bike Race. Additionally, during the holiday season, we organized our annual “giving tree,” where Cadient employees purchase gifts requested by local families in need. The wrapped presents are hand-delivered to brighten everyone’s holiday spirits.
For Cadient, 2015 was not just an exceptional year in terms of business performance – it was also just as memorable for the ways in which our giving sprit made a difference.
