Cadient, a Cognizant Company 2015
Cadient, a Cognizant Company
72 E. Swedesford Road
Malvern, PA 19355
Account wins 16
Account losses 2
Active business clients 24
Brands by 2014 sales
Brand product accounts held 42
$25 million or less 7
$25 million to $50 million 9
$50 million to $100 million 7
$100 million to $500 million 4
$500 million to $1 billion 4
$1 billion or more 2
Interactive Professional 45%
Interactive Consumer 40%
Live Events 15%
Advanced Plasma Therapies
AstraZeneca Pharmaceuticals LP
Cubist Pharmaceuticals Inc.
According to its leadership, in 2014 Cadient continued to expand its reputation as a premier omnichannel marketing services and solutions provider for the life sciences industry.
The year’s accomplishments
“2014 was, quite simply, the most successful in Cadient history: revenues grew by more than 30 percent, fueled by new brand launches and 16 new account wins during the past year,” executive say. “Those 2014 account wins added 23 new brands to the Cadient portfolio, bringing the total brand-product accounts to 42. This growth allowed the agency to build upon its reputation for successfully redefining specialty brand commercialization.”
The agency also expanded its base of global assignments, and executives claim Cadient delivered industry “firsts” in patient support programming, social marketing, convention and event experiences, as well as groundbreaking clinical trial collaboration solutions. In October 2014, the agency was acquired by the technology services organization Cognizant. Executives say the Cognizant acquisition took Cadient in “a bold, strategic departure from the pack.”
With momentum accelerating into 2015, executives say Cadient, as a Cognizant company, represents “a purposely non-traditional option for life sciences companies who seek a new partnership model.” According to Cadient executives, “The agency delivers a unique and powerful combination: crafting meaningful experiences across multiple channels, introducing content marketing as an alternative to campaign marketing, and expertly participating in the digital transformation of our customers’ business on an enterprise level.”
“As the life sciences category enters the age of the marketing technologist, Cadient has anticipated and is delivering the talent, tools, and expertise required for success,” executives say. “Capped by our November relocation to a world-class headquarters facility in Malvern, Pa., 2014 has been a visionary year for Cadient.”
Structure and services offered
Executives say the core capabilities of Cadient – experience design, content marketing, and digital business transformation – are essential elements for success in a “customer forward” environment. “It also represents a value proposition that aligns with the needs of our life sciences clients who are seeking to more effectively engage with their professional, consumer, and economic customers,” executives say. “Now, as a Cognizant company, Cadient can deliver strategic innovation, technology integration, and multi-channel implementation on a truly global scale with greatly expanded reach and business impact.”
According to executives, the agency’s structure also puts its customers first. The client engagement teams combine strategic, technology, design, and user experience expertise with account and project management stewardship. Delivering upon emerging needs such as responsive design, personalized patient activation, customer experience mapping, and multi-device event experiences, executives say Cadient provides agile solutions aligned with a new set of market needs.
According to agency leaders, the combination of Cadient’s experience design and brand stewardship integrated with the global technology consulting and solutions prowess of Cognizant is reshaping customer expectations. “In an age of unprecedented digital disruption in life sciences, a new model is required,” executives say. “As a Cognizant company, Cadient has allowed our customers to drive strategic innovation, technology integration, and multi-channel implementation to a new level.”
Executives indicate, as a clear measure of the impact, that fact that Cadient formed “agency of record” relationships with seven new clients in the first 90 days after the Cognizant acquisition.
Looking forward into 2015, executives say Cadient is rapidly expanding its capabilities in content marketing, user experience, analytics, and insights. “As a Cognizant company, we anticipate expanding our reach in the United States and globally, while further diversifying our life sciences and healthcare portfolio,” executives say.
According to executives, in 2014, Cadient once again recognized those less fortunate in the community through its involvement with a number of service organizations and sponsorships.
Every August for the past six years, agency employees have hung backpacks throughout the hallways, challenging teams to fill them with much-needed school supplies for the Cradles to Crayons charity. This year, Cadient employees contributed more than 200 pounds of supplies for students.
In the past year, the agency once again sponsored the Lemon Run for Alex’s Lemonade Stand Foundation and the Safe in the Shade Run/Walk for the International Melanoma Foundation, along with the MS City to Shore Bike Race. Finally, during the holiday season, Cadient organized its annual “giving tree,” providing the opportunity for employees to purchase personally requested gifts for local children and adults, which are then hand-delivered to brighten holiday spirits. Putting its talents to work for the greater good, the agency also assisted clients in using social media to support advocacy and awareness efforts, particularly in rare disease categories.
“For Cadient, 2014 wasn’t just an exceptional year in terms of business performance – it was also just as memorable for the ways in which our giving sprit made a difference,” executives say.
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February 2015 Focus: Agenda 2015, Top 10 Pipelines, SFE