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The Pulse of the Pharmaceutical Industry
|Active business clients||16|
|Brands by 2013 sales|
|Brand-product accounts held||26|
|$25 million – $50 million||3|
|$50 million – $100 million||8|
|$100 million – $500 million||8|
|$500 million to $1 billion||3|
|$1 billion or more||1|
Bayer Medical Affairs
GlaxoSmithKline Innovation Portal
GlaxoSmithKline Medical Affairs
During 2013, Cadient experienced four consecutive quarters of strong account and revenue growth. Among the 14 new account assignments secured in 2013, major account wins included: digital agency of record assignments for the professional and consumer launch of a novel diabetes brand; agency of record for seven consumer healthcare brands; professional and consumer agency of record for a novel multi-indication oncology brand; global innovation portal development for a top 10 pharmaceutical organization; and clinical trial coordination support for two global biotechnology companies.
Revenue grew at more than 25 percent for the full year in 2013, and the rate of growth was accelerating as Cadient Group began 2014. Executives say the agency’s focus upon digital brand building, mobile-first customer engagement, visual storytelling techniques, insights and analytics, and payer/provider integration has helped to fuel expanded opportunities – not only at the brand level, but across the enterprise.
Also noteworthy in 2013, Cadient took a leadership role in the “From Philly to Boston with Love” (#philly2boston) initiative, which helped to rally support for the city of Boston in the aftermath of the marathon bombing. Collaborating with the City of Philadelphia and Independence Blue Cross, Cadient provided the inspiration and design for a campaign in which more than 40,000 runners wore “From Philly to Boston with Love” badges as they raced a combined 600 million strides in the IBX Philadelphia Broad Street 10-Miler.
During 2013, the Cadient Group introduced the Elements of Digital app for iPhone, which was selected as a finalist for a worldwide Webby Award. Additionally, the team at Cadient continued to expand in 2013 with numerous key hires in strategy, mobile development, UX, and content marketing.
Executives say Cadient Group, with a focus on producing “Results in Action,” is a truly innovative content marketing agency that serves a diverse range of life sciences industry markets and stakeholders, including pharmaceuticals, biotechnology, medical devices, hospital and healthcare systems, institutions, and associations. “The agency produces highly engaging solutions and content that fundamentally change the way brands and enterprise centers of excellence interact with their customers,” executives note. “Leveraging a long and successful history of digital innovation, today Cadient Group is focused on a new methodology of building brands: we believe in a ‘mobile first’ content approach, enhanced through visual storytelling, optimized using multi-channel analytics, and amplified via social communities.”
According to its leaders, Cadient Group – as one of the largest, most experienced independent agencies for life sciences in the digital age – can serve clients in a unique manner, playing a diverse set of roles. “We’ve shaped our offering to create an agile, customer-focused company,” executives say. “We serve as trusted consultants, defining forward-looking marketing and technology advances. We are a trusted technology provider and integrator, working as a bridge to connect the visions of IT leadership and brand and enterprise stakeholders.
“At the core, Cadient Group is a world-class agency with a curiosity for what’s on the horizon and the courage to make it relevant to our customers. We are also renowned for our ability to collaborate with partners and often play a central role in ensuring that cross-partner collaboration drives effective, efficient implementation of multi-channel, multi-audience campaigns and initiatives.”
The agency’s vision is to be an “agency of enterprise” partner for clients, as digital allows them to re-envision how to most effectively engage with customers. “Through our involvement with brands and across the enterprise, Cadient Group is helping our clients redefine key customer transactions, in part through a migration to a content marketing approach. In parallel, our platform expertise helps clients elevate internal collaboration to foster an environment of global innovation,” executives say. “Quite simply, our unmatched combination of strategic integration, innovation, and creative content is what sets us apart, and is what allows us to deliver superior results in action.”
Since the agency’s inception in 2002, Cadient Group has remained committed to constant evolution. “Given the pace and scope of change within our customers’ world and the accelerating level of technology diversification, standing still is the fastest way to become irrelevant,” executives say. “However, our core areas of focus and strength allow us to pursue what’s new with a clear purpose.”
In 2014, Cadient Group continues to concentrate its expertise in areas that the agency’s leaders believe will positively affect clients’ business: a new model of brand building, with a mobile-first perspective, supported by visual storytelling and optimized through multi-channel analytics. “Combined, these areas of focus allow us to deliver the value of customer-centric content marketing to our clients, at the brand and enterprise level,” executives say. “Cadient Group is in an expansion mode, but our growth will follow this roadmap. We continue to expand the capabilities of our REVEAL business intelligence platform, and have increased headcount to support our growing range of CMS integration assignments at the enterprise level.
“With one of the most experienced leadership teams in the industry and a unique perspective on what an agency partner should deliver in terms of value, we’re confident and excited about the potential to continue our growth trajectory in 2014.”
Cadient Group and its employees were active across a wide range of charities and events in 2013. The agency was recognized with the “Main Line Gives Back Award” by the Main Line Chamber of Commerce for its outstanding philanthropic efforts.
The “From Philly to Boston with Love” (#philly2boston) charitable campaign significantly raised awareness and action to support the victims of the Boston Marathon bombing. In 2013, the agency once again recognized those less fortunate in the community during the holiday season. Through its “giving tree,” employees purchase personally requested gifts for local children and adults, which were then hand-delivered to brighten holiday spirits. Every August for the past five years, Cadient also hangs backpacks throughout its hallways, challenging agency teams to fill them with much-needed school supplies for the Cradles to Crayons charity. Over the past two back-to-school seasons, Cadient Group employees contributed more than 700 pounds of supplies for students.
“Our support of those in need exemplifies our Results in Action philosophy,” executives say. “In the past year, we once again sponsored the Lemon Run for Alex’s Lemonade Stand Foundation and the Safe in the Shade Run/Walk for the International Melanoma Foundation, along with the MS City to Shore Bike Race. For Cadient Group, 2013 wasn’t just a great year in terms of business performance – it was just as memorable for the ways in which our giving spirit made a difference.”
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