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Enabling Digital Transformation With a Seamless and Secure Digital Experience

Hear from featured guest Merritt Maxim, Principal Analyst at Forrester Research, about the 6 key customer-centric objectives that every organization should be tackling.

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Everything you always wanted to know about CX* (*but were afraid to ask)

At its core, “Customer experience,” or CX, is shorthand for the relationship between a customer and a company, even if that company is removed from the point of sale. The CX relationship should stretch across all touchpoints both physical and virtual and all media in between. Today’s customers expect companies to know and understand them, creating a seamless experience across the entire customer-company relationship.

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Pharma Execs Need to Think More Like Entrepreneurs

Modern pharmacies have lost the personal touch that ma and pa shops once had as they grapple with a growing patient volume. Pharmaceutical executives would be wise to abandon their struggling system and adopt an entrepreneurial mindset.

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

April 2018 Focus: Agency Profiles, Manny Awards and Annual Review

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