Agenda 2019 Special Feature: Hungry AIs
Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?
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Agenda 2019 Special Feature: Hungry AIs
Artificial intelligence generated plenty of chatter amongst the pharma marketing intelligentsia in 2018. Will 2019 be the year when the industry fully embraces it as more than just a tactic?
Healthcare Agency Roundtable 2018
Leadership representing the 2018 Manny Award agency and network winners and finalists share their views on various healthcare industry trends and developments.
Lions Health 2018 Takeaways
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
DTC Special Feature: Which color is it?
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
Outlook good: A peek into the healthcare agency crystal ball
Let’s have a peek in the crystal ball 10 years into the future. What will agencies look like then? What will the marketplace look like?
2018 Annual Report: Healthcare Communications Agencies Overview – A Year Of Steady Successes
2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.
Special Feature – Value of Medicines: The value equation
As more innovative – yet even more expensive – therapies enter the U.S. market, brand marketers will have to find equally new and innovative ways to prove the value of their medicines to payers and patients, especially as insurance plans continue to put more of the cost burden on patients.
J&J to add prices to television ads
Johnson & Johnson will start adding the price of the company’s medicines to television commercials by March 2019, becoming the first drugmaker to heed a call by U.S. President Donald Trump.
SQI Diagnostics’ Partner Launches Two New Direct-to-Consumer Tests
SQI Diagnostics Inc. announced two new product launches within the imaware family of at-home tests by its partner, Microdrop.
Healthcare Agency Roundtable 2018
Leadership representing the 2018 Manny Award agency and network winners and finalists share their views on various healthcare industry trends and developments.
Top Trends in Digital Health in 2019
2018 was the year of the consumer, and there is no sign of a change any time soon.
New DTC principles unveiled by PhRMA for transparency on drug prices
In a move that seems designed to head off potential legislative action, PhRMA announced that member companies would be taking a new approach to DTC television advertising.
U.S. to propose TV drug ads must include list prices
The U.S. government, in an effort to increase pressure on drugmakers to lower costs for U.S. consumers, will propose requiring companies to include the price of Rx medicines in TV ads.
Ogilvy CommonHealth Worldwide’s Johanna Skilling honored as a 2018 Agency Vanguard Award Winner
Ogilvy CommonHealth Worldwide announced that Johanna Skilling, head of planning in the US, was honored as one of the elite 2018 Agency Vanguard Award recipients by DTC Perspectives.
UNITE HERE Pledges Ballot Box Consequences Over Death of TV Drug Pricing Consumer Protections
The hospitality worker’s union UNITE HERE blasted congress for scrapping an amendment to the FY 2019 appropriations bill that would have required drug makers to include list prices in direct-to-consumer television ads.
Drug pricing transparency, DTC, and a look at the looming challenges
Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.
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February 2019 Focus: Agenda 2019, Top 10 Pipelines To Watch, Value Of Pharmaceuticals, and more!