BOSTON, March 19, 2019 /PRNewswire/ — Intouch Solutions, a full-service agency serving the pharmaceutical industry, has opened a downtown Boston office at 99 Summer St. and hired Ann Cave, senior vice president, to lead the charge. The decision to open a second East Coast office location comes in response to rapid expansion at Intouch Solutions fueled […]
Leadership representing the 2018 Manny Award agency and network winners and finalists share their views on various healthcare industry trends and developments.
For the 11th year, Med Ad News selected new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.
Pharma continues to lag behind the consumer space in the use of mobile marketing technologies, but the steady advance of consumer tech giants Google and Amazon into the healthcare space means that the industry will have to adapt the tools of AI, voice and chatbots into their marketing, just as their consumer brethren already have.
Intouch Solutions’ Sean Hartigan and Heartbeat’s David Sakadelis say their pharma clients are skittish about the use of chatbots and AI, with an understanding of these technologies more influenced by the grim future of Skynet in the “Terminator” movie franchise rather than the reality of where AI is right now.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as president. Foster-Storch reports to Lisa Stockman, president of inVentiv Health Communications.
Two Omnicom Health Group agencies will have new leadership as of January 1, 2018. Mario Muredda was named CEO of Harrison and Star, and Kristin Kantak will be CEO of Biolumina.
2017 Healthcare Agency/Network Industry Person of the Year: Dana Maiman, President and CEO, FCB Health
Recognized as Med Ad News’ 2017 healthcare agency/network industry person of the year, Dana Maiman brings the intellectual prowess and strategic rigor of a legal education to her position as the CEO and president of the FCB Health family of companies worldwide.
The third annual edition of Lions Health took place on June 18th-19th at the Palais des Festivals in Cannes.
To reach payer audiences, companies have to focus far less on promotional tactics and show the value of their products.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements. Agencies profiled in this magazine must have a significant […]
Holding companies/networks and their healthcare communications agencies The Access Group is the parent company for MedAccess of San Diego, medaccessbrands.com Alliance Data Systems is the parent company of Epsilon of Irving, Texas, epsilon.com Cello Group plc is the parent company for Cello Health of Yardley, Pa., cellohealth.com Cognizant is the parent company of Cadient […]
Ed Mitzen has successfully launched three different healthcare marketing companies totaling more than $300 million in combined revenue. His current company, Fingerpaint, is a full-service marketing agency with 135 employees, three locations and nearly $30 million in annual revenue. Breaking from the typical ad agency paradigm, Ed launched this employee-owned company with the mantra, […]
Dudnyk promoted industry veterans Kristin Morris and Dawn Hastings to VP, Creative Director, and expanded their responsibilities and strategic oversight to include several key agency accounts.
Greater Than One, a New York-based health and wellness digital marketing agency, announced that industry-renowned creative leader Ross Thomson joined the agency as Chief Creative Officer.
Kate Cannova, VP, Account Director for TBWA\WorldHealth, was recognized with the 2019 New-to-Motherhood Working Mother of the Year Award.
HCB Health, one of the leading independent healthcare communications agencies in the United States, announced the creation of three internal business units to best serve an increasingly diverse set of clients and to help manage the firm’s rapid growth.
Patients are becoming increasingly knowledgeable about their personal health and about the healthcare options available to them – and that is a good thing.
The white paper from moddern marketing provides five core principles to help ASC owners and investors understand marketing and healthcare consumers. NEW YORK (PRWEB) February 11, 2019 moddern marketing (moddern), an award-winning independently-owned integrated marketing agency, has released a White Paper for ambulatory surgical center (ASC) owners and investors entitled “Building a Thriving […]
FCB Health Network president and CEO Dana Maiman announced that Mardene Miller joined the award-winning network as co-managing director of the full-service HCP, DTP and DTC agency Neon.
FreshBlood Health Market Consultants, which was launched in 2015 by prominent healthcare industry marketing expert Robert Finkel, announced the life-science solutions provider’s expanded creative services capabilities and official reconfiguration as FreshBlood Group.
AbelsonTaylor and The Bloc will come together to support NYF’s Global Awards 2019 Young Globals competition.