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Intouch Solutions Promotes Five Chicago Employees

Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, announced the promotion of five employees in its Chicago office.

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McCann Health & CARE Confront the Harsh Reality of Death by Overdose from Prescription Drugs

Jeremy Perrott, McCann Health Global Chief Creative Officer, created the film that is meant to be a wake-up call that delivers a shocking moment of truth, like a stinging slap across the face. The visual style of filming the teenage boy’s first-person point of view, delivers an immersive and immediate experience that shines a light on the danger of what can happen if parents do not take steps to create a prescription drug safe home.

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Agencies Should Tell Less, Listen More

In today’s world of healthcare advertising and marketing, should agencies do less telling and more listening? The answer is yes, according to new data on how well healthcare marketers think their agencies listen.

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Intouch Solutions Advances Strategic Planning and Client Services Offerings with Leadership Promotions

Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, announced several leadership promotions.

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Centron repositions with new vision, new offering and new leadership team

Centron officially repositioned the company with a new vision, new offering and new leadership team. According to its management, the new vision allows Centron, an integrated healthcare communications agency based in New York with 12 years of industry success, to accelerate client performance and deliver industry-leading ideas and solutions in a changing healthcare environment.

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GSW appoints Sonja Foster-Storch president

GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as president. Foster-Storch reports to Lisa Stockman, president of inVentiv Health Communications.

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New CEOs for Harrison and Star, Biolumina

Two Omnicom Health Group agencies will have new leadership as of January 1, 2018. Mario Muredda was named CEO of Harrison and Star, and Kristin Kantak will be CEO of Biolumina.

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Diane Iler-Smith Joins Biolumina as SVP, Executive Creative Director

Diane Iler-Smith has returned to Biolumina as SVP, Executive Creative Director. Biolumina is a full-service, integrated agency delivering omnichannel solutions for the pharmaceutical industry

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Medical Advertising Hall of Fame names Robert Leverte 2018 Inductee

The membership of the Medical Advertising Hall of Fame elected Robert Leverte as its 2018 inductee. Leverte’s career included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, Chairman at Bozell Jacobs Medical Group and CEO of the Leverte Companies.

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MAHF Hosts View From The Top 2017

The healthcare advertising industry’s next generation of leaders, guided by those who have already made it to the top, gathered at the Medical Advertising Hall of Fame’s View From The Top event.

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Inception Companies Hires Agency Titan Matt Giegerich to Serve as New CEO for its Two Lead Businesses

The Inception Companies announced the appointment of Matt Giegerich, longtime CEO of WPP’s Ogilvy CommonHealth, to serve as CEO for Inception’s two largest business units.

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Precision Medicine Group Announces Formation of Comprehensive Service Offering–Precision Value & Health

Precision Medicine Group, a specialized services company supporting next generation approaches to drug development and commercialization, today announced the formation of Precision Value & Health—a focused set of complementary services working in concert to help pharmaceutical and life sciences clients establish the clinical, economic, and humanistic value of innovative therapies to payers, healthcare professionals, and patients.

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Centron Repositions with New Executive Team

Integrated healthcare communications agency Centron has officially repositioned the company with a new vision, new offering, and new leadership team.

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Purohit Navigation hires new VP, Brad Sherrill, for West Coast development

Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.

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Two industry veterans join Giant Creative/Strategy

Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.

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Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.

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Convert Prior Authorization Abandonments to Rx Fulfillments and Stop Leaving Money on the Table

A very high percentage of Prior Authorization (PA) requests are approved…but about 40% of these prescriptions are abandoned during the PA process, around 74.4 million prescriptions a year.

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PACIFIC Communications Hires Kent Sewell as Associate Creative Director/Copy

PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.

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GSW Names Sonja Foster-Storch President

GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as President. Foster-Storch reports to Lisa Stockman, President of inVentiv Health Communications.

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New York Festivals Global Awards Announces 2017 Executive and Grand Juries

New York Festivals Global Awards, honoring the World’s Best Healthcare & Wellness Advertising, announced the 2017 Executive and Grand Juries.

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