Voice search (such as Apple Siri) and voice assistants (such as Amazon ECHO “Alexa”) are on the rise, and it’s been predicted that by the end of 2020, 50% of interactions with technology will be via “conversations” with them.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Lions Health is a dedicated two-day event held annually within Cannes Lions in France. Lions Health is billed as the only place in the world to experience talks from leading pharmaceutical, healthcare, wellness, biotechnology and medical marketing practitioners. Event management says Lions Health is built to deliver the insights, ideas, tools and techniques that lead to life-changing outcomes.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as president. Foster-Storch reports to Lisa Stockman, president of inVentiv Health Communications.
Two Omnicom Health Group agencies will have new leadership as of January 1, 2018. Mario Muredda was named CEO of Harrison and Star, and Kristin Kantak will be CEO of Biolumina.
2017 Healthcare Agency/Network Industry Person of the Year: Dana Maiman, President and CEO, FCB Health
Recognized as Med Ad News’ 2017 healthcare agency/network industry person of the year, Dana Maiman brings the intellectual prowess and strategic rigor of a legal education to her position as the CEO and president of the FCB Health family of companies worldwide.
The third annual edition of Lions Health took place on June 18th-19th at the Palais des Festivals in Cannes.
To reach payer audiences, companies have to focus far less on promotional tactics and show the value of their products.
To qualify for this annual report, agencies must have the capabilities to develop marketing strategies that target healthcare professionals (physicians, nurse practitioners, nurses, pharmacists, etc.), and/or consumers, and/or patients, and/or stakeholders such as managed market payors. Marketing strategies include the capability to create and place advertisements. Agencies profiled in this magazine must have a significant […]
Holding companies/networks and their healthcare communications agencies The Access Group is the parent company for MedAccess of San Diego, medaccessbrands.com Alliance Data Systems is the parent company of Epsilon of Irving, Texas, epsilon.com Cello Group plc is the parent company for Cello Health of Yardley, Pa., cellohealth.com Cognizant is the parent company of Cadient […]
Ed Mitzen has successfully launched three different healthcare marketing companies totaling more than $300 million in combined revenue. His current company, Fingerpaint, is a full-service marketing agency with 135 employees, three locations and nearly $30 million in annual revenue. Breaking from the typical ad agency paradigm, Ed launched this employee-owned company with the mantra, […]
Angelina Sciolla joined Benchworks as Executive Creative Director to lead the company’s creative team and help build on the agency’s creative offerings.
FCB Health Continues Global Expansion with New Frankfurt Office and Network Ambassadors Stationed in Amsterdam and Zurich
FCB Health Europe President Joerg Hempelmann announced the launch of FCB Health Frankfurt, along with Network ambassadors stationed in Amsterdam and Zurich.
SCOUT and Rare Expertise Form Joint Venture to Help Identify and Treat People With Rare Diseases More Quickly and Accurately
SCOUT, a leading healthcare marketing agency focused on orphan drugs and specialty pharmaceuticals, formed a joint venture with Rare Expertise, a company with proprietary data-driven tools for identifying and activating people with rare disorders.
FCB New York, in partnership with the Food and Drug Administration, announced that the agency launched the newest evolution of “The Real Cost” youth tobacco prevention campaign.
Health Strategies Group Announces Anita Burrell as Vice President and Practice Lead for Global Market Access
HEALTH STRATEGIES GROUP ANNOUNCES ANITA BURRELL AS VICE PRESIDENT AND PRACTICE LEAD FOR GLOBAL MARKET ACCESS Yardley, PA, September 17 – Health Strategies Group, the leader in market access intelligence and research for pharmaceutical and biotech professionals for over 20 years, has announced the expansion of its global market access team with the […]
SFC Group, a woman-owned, full-service, integrated communications agency, launched to serve the global pharmaceutical, life sciences, diagnostics and biotech industries.
Jeremy Schafer, senior VP at Precision for Value, answered questions from Med Ad News as to what manufacturers can do if price disclosures in ads become a reality.
CEO and President of FCB Health Network Dana Maiman announced the launch of AREA 23 ON HUDSON, a realigned offering that combines Hudson Global’s renowned medical communication expertise with Area 23’s comprehensive agency-of-record services and unrivaled creativity.
Fingerpaint – a full-service marketing agency with offices in Arizona, Pennsylvania, New York, and Ohio – added Rachel Schmidt to its account service team. Schmidt is based in the agency’s Conshohocken, Pa., office.
Ogilvy CommonHealth Worldwide announced the promotions of Raymond Johnson, Laura Kohler, and Beth Lebowitz all from VP, management supervisors, to SVP, management supervisors, within the organization’s NJ-based market access team.
FCB Health Network, the 2018 Cannes Lions “Healthcare Network of the Year,” announced the launch of FCB Health Brasil.
Evoke Group changed its structure to become Evoke. Med Ad News spoke with CEO Reid Connolly about some of the thinking behind the change and what it means for the agency’s clients.
Pam Caputo – associate director of Media & Engagement at precisioneffect – believes that the pharmaceutical world needs to adopt a page from the consumer realm handbook and remember that like their patients, doctors watch TV, surf the web, and listen to podcasts while commuting.
FCB Health Network President and CEO Dana Maiman announced the launch of Studio Rx Productions, the network’s new creative production studio.
Evoke Group created a new singular global agency brand – Evoke – comprising the complementary agencies and services within the group.
After only five months as a new full-service healthcare agency, QBFox Healthcomm (qbfoxhc.com) is expanding.
GSW, a Syneos Health company and industry leader in healthcare advertising, named Crystal Derrick as VP, Managed Markets Strategy.
The New York Festivals Global Awards competition announced the 2018 Executive Jury Chairs: Kathy Delaney of Publicis Health and June Laffey of McCann Health
Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company, announced five promotions and two new hires across multiple departments within the network’s New Jersey-based headquarters.