Med Ad News spoke with Jon Koch, the new CEO of Fishawack Health. Koch discussed his background, why he joined Fishawack Health, and what differentiates the company from others in the healthcare communications space.

SOLVE(D), IPG Health

SOLVE(D), IPG Health’s data, analytics and media company, announced the addition of five industry leaders to the agency, boosting the unit’s leadership bench strength.

EVERSANA, a pioneer of next-generation commercial services to the global life sciences industry, and Intouch Group, a full-service global agency network serving the pharmaceutical industry, announced that they signed an agreement to incorporate Intouch’s industry-leading creative and media services, enterprise solutions and data analytics into EVERSANA’s fully integrated commercialization services platform.

MicroMass, a leading full-service health communications agency and part of Ashfield Health, welcomed Noah Lowenthal as Executive Creative Director.

The Greater Than One (GTO) Group announced the introduction of a new operating model to better serve clients outside the United States. Referred to as OUS (Outside United States) On-Demand, the new model will bring the same level of service innovation and value creation abroad as US-based clients experience today.

Bayer terminated a vaccine manufacturing partnership under which the company would have helped produce CureVac’s Covid-19 shot, a spokesperson for Bayer told a German newspaper.

The COVID-19 pandemic altered the trajectory of healthcare, but what about healthcare marketing? As part of its Next series, IPG Health brought together experts from across the network and the industry to talk about the emerging trends and technologies that are accelerating innovation in health. FCB Health Chief Product Officer Graham Johnson discusses a few key trends that marketers should pay attention to in looking toward the future.

Allison+Partners added three senior leaders to the agency’s health practice, as the firm secured a number of new clients and agency-of-record relationships across booming categories, including diagnostics, devices, fertility and health tech.

Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, was named to Adweek’s Fastest-Growing Agencies list.

On World Mental Health Day (October 10), medical health charity You Okay, Doc? and health communications agency VMLY&Rx pledge their support to physicians worldwide, calling for more awareness and support for the mental health of doctors.