Healthcare advertising agency PRECISIONeffect acquired Pascāle, an international healthcare communications company specializing in public relations and social media.

Calcium—a full-service, independent healthcare marketing agency—named Maha Elashri as Executive Vice President and Chief Client Officer.

McCann Health was named World’s Most Awarded Network for the third year in a row and McCann Health New York was named World’s Most Awarded Agency at the show, marking the first time a network has swept both categories in the show’s history.

Cello Health Advantage, a boutique consulting firm supporting new products and business development as part of Cello Health’s commercialization service offering from very early stage to launch and beyond, announced several staff additions.

Med Ad News spoke with Kim Johnson, the new Global CEO of Ogilvy Health, about how she came to the position, her first days on the job, and how she expects the worldwide agency network will expand in the future.

The model for healthcare delivery and treatment was upended by the COVID-19 pandemic, as ordinary Americans have learned to take more control of their own care and treatment, harnessing a new class of technology tools that have given individuals unprecedented clout. But patients and healthcare providers still need to partner together for the best outcomes, according to Jim Weiss, founder and CEO of Real Chemistry.

Digital-native agency closerlook won a bronze Pharma Lion for a docuseries developed with global immunology company argenx that depicts the experiences of people living with myasthenia gravis (MG), a rare and chronic neuromuscular autoimmune disease. The award win for “A Mystery to Me” was announced at the Cannes Lions International Festival of Creativity in France.

CrowdPharm, an independent full-service agency with one of healthcare’s largest networks of global talent, announced a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior.

Independent, full-service health and wellness advertising agency AbelsonTaylor promoted Christopher Mauck to senior director of interactive technology.

CMI Media Group (a WPP company) and Compas (a NMSDC certified diverse supplier that is minority-owned) announced the appointment of Marjolein Bruurs as Chief Financial Officer.