Healthcare media planning powerhouse CMI Media Group, a WPP company, launched an Inclusive Media Center of Excellence to be a catalyst for change, strategically driving investment in underserved audiences, providing equitable coverage and access to information to support their healthcare journeys. The inclusive media COE is dedicated to healthcare.
Relevate Health solidified the healthcare marketing agency’s position as a market leader in healthcare professional (HCP) omnichannel engagement with the acquisition of Dallas-based ConneXion360. With this acquisition, Relevate Health now provides its omnichannel solutions and agency services to more than 185 brands from 90 pharmaceutical, biotech, and medical device manufacturers, as well as 24 hospital systems.
The Bloc recruited long-time H4B Chelsea lead Christian Bauman as the health creative agency’s Chief Creative Officer. The hiring of Bauman, with his unique track record of sustained success, underscores The Bloc’s commitment to investment in the agency’s core business, groundbreaking creative and ambitious growth plans.
Jay Carter, executive vice president and chief strategy officer of leading healthcare agency AbelsonTaylor, was named Industry Person of the Year for 2022 by the staff of Med Ad News. Carter will be honored on April 21 at the 33rd Annual Manny Awards in New York City, the Oscars of the pharmaceutical marketing industry.
Heat Biologics announced that a new development is underway in the company’s partnership with subsidiary Scorpion Biological Services.
Underscoring an investment in the growth, development and engagement of their talent, WPP company CMI Media Group and NMSDC certified diverse supplier Compas announced the promotion of Julia Missaggia to Chief People Officer.
On the heels of the Point of Care Marketing Association’s 2022 Industry Summit and in partnership with leading medical market research company MedSurvey, Havas Media Group (HMG) revealed findings from a new research study examining the matrix of influence surrounding prescribing drugs for patients. The findings identify who beyond MDs exerts influence over prescribing decisions, as well as the concerns, behaviors, trigger moments, and media habits of these influencers.
A new research study by Klick Health and ThinkNow reveals significant cultural differences in the way Hispanics deal with their health – reinforcing the need for cross-cultural marketing programs by healthcare companies targeting this growing population segment.
Syneos Health Communications – the portfolio of Syneos Health® agencies designed to deliver insights-driven integrated communications spanning advertising, public relations, patient advocacy, medical communications, managed markets, omnichannel, naming and branding – named Lacey Jae as EVP, Executive Creative Director of GSW-LA.
GLOBALHealthPR announced that the robust network of independent healthcare agencies rebranded as Global Health Marketing & Communications (GHMC).
