Greater Than One President Matthew Howes forecasts five healthcare marketing trends for 2022.

Interpublic Group announced promotions for top global roles at FCB, one of the world’s most awarded creative networks. FCB Global Chief Creative Officer Susan Credle, who will continue to lead the company’s global creative product as Global Chief Creative Officer, expands her remit to now include leadership across all aspects of the agency as Global Chair. Tyler Turnbull, currently CEO of FCB North America, will partner with Credle in the role of Global CEO.

HealthSTAR Communications, a 23-year independent network of health communications agencies and technology-enabled services, announced that the company rebranded and relaunched as Propel Health.

Investor interest in the development of prescription digital therapeutics (PDTs) grew enormously in 2021, spurred by the telehealth boom of the pandemic. But determining approval pathways with regulators as well as methods to prove the value of prescription digital therapeutics (PDTs) will be essential in making sure that payers accept these very new treatments, according to Med Ad News’ annual special feature, “Value of Medicines.”

Med Ad News 40th Anniversary

1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.

Calcium

After generating 30 percent growth during 2021, Calcium announced the launch of Vitamin MD, a new division dedicated to providing leading edge medical education solutions.

Read Roberts, director of Key Opinion Leaders (KOL) data solutions at PRECISIONscientia, believes 2022 will see social media platforms as the new method for handling pharma medical education and peer-to-peer communications. So pharma must embrace a new type of digital sleuthing to find KOLs and Digital Opinion Leaders (DOLs), but they must do so carefully and think how to mitigate many risks in this highly regulated market, according to Roberts.

MicroMass, a leading full-service health communications agency and part of Ashfield Health, welcomed Hachem Hosenbux as Director of Behavioral Design.

Jen Dobrzelecki was appointed president of Goodfuse, an award-winning boutique agency built to fuse humanity into communications. The 25-year agency veteran has a proven track record for building award-winning cultures and campaigns across the consumer, healthcare, technology, and corporate sectors.

Fingerpaint Marketing, global biopharma and animal health’s partner for analytics-enabled marketing solutions, announced the promotion of Nick Megjugorac, PhD, to chief strategy officer.