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The Pulse of the Pharmaceutical Industry

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Healthcare Agency Roundtable 2015

Executives from the 2015 and 2014 Manny Award winners and finalists share their views on a variety of industry-related topics.

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Special Feature — Beyond the Frontier

Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.

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Special Feature — Ad-Ventures in Marketing VIII

For the eighth year, Med Ad News has chosen three Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

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Pharmapalooza 8: A healthy dose of rock

Pharma ad agency bands performed in New York City to raise money for the Children’s Hospital at Montefiore (CHAM).

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Marketing helps patients more than it raises prices

The debate in Washington over drug pricing is getting louder and nastier, and drug marketing is getting caught in the crossfire.

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Sales and Marketing: Rep access up … or down?

Getting face time with physicians might be getting easier – or it might not, according to two recent research reports on the state of play for pharma sales reps.

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Sales and Marketing: Facts & Figures

More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.

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Sales and Marketing: IMS projects narrowing use gap, slowing med spend growth over next five years

More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.

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Sales and Marketing: Drug costs top public priority list for healthcare: KFF

With presidential primaries right around the corner, the cost of prescription drugs is at the top of the public’s healthcare priority list for the President and Congress, according to polling data from the Kaiser Family Foundation.

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Interactive and Digital Marketing: Where the customer is

Baxalta’s effort to align its marketing to customer behavior has led the company into unmapped territory for a pharmaceutical company – Instagram.

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Interactive and Digital Marketing: Facts & Figures

More than 60 percent of 13- to 34-year-old smartphone users in the United States are active on Snapchat and together view more than 2 billion videos a day.

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Medicine Avenue: Listen, partner to master hospital market

Even experienced pharma marketers who may have years of developing marketing and communication strategies for hospitals and/or vertically integrated systems might not fully understand and appreciate the critical needs and differentiators of inpatient physicians. With the way this increasingly important channel has quickly evolved, driven by healthcare reform and the value-based reimbursement environment, how can they not only keep up but get out ahead of the needs and solutions this market requires? How will they learn what they need to know to position their products for success? The answer is by listening and partnering.

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Medicine Avenue: People On The Move

Intouch Solutions Promotes Four; New Senior VP at GA Communications Group

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Medicine Avenue: New offering at Ogilvy CommonHealth

Ogilvy CommonHealth Worldwide is introducing a new service offering to its family, Wellbeing@OgilvyCommonHealth, to focus on the health and wellness needs of the American healthcare consumer.

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Medicine Avenue: Growing Up

Modern physicians are expecting two-way relationships with brands.

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Medicine Avenue: The customer has two (or more) faces

Many a blog, article, and cover story has focused on the impact (current and future) of healthcare reform. But some interesting healthcare industry changes have been occurring simultaneously with, and are very much accelerated by, the impact of reform. One of these important market changes is the shift from traditional silos of key customer decision-making to a more blended approach to healthcare (and formulary) decision-making.

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Medicine Avenue: Fred Kinch launches healthcare advertising agency

Fred Kinch launches healthcare advertising agency Industry veteran Fred Kinch launched a new healthcare communications agency in October. Kinch previously served as managing partner and executive creative director at New York-based healthcare ad agency AgencyRx. Kinch Advertising LLC is a full-service, mission-built, independent healthcare advertising agency located in Midtown Manhattan. The agency is primarily focused […]

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People On The Move

Bayer has appointed Habib Dable as president of Bayer HealthCare Pharmaceuticals, the U.S.-based division of the global company’s pharma business. Dable reports to Philip Blake, who assumed the role of head of region Americas for Bayer HealthCare Pharmaceuticals and continues leading U.S. corporate functions as senior Bayer rep in the United States, a position he has held since 2012.

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Health Outcomes: Physicians Interactive acquires Univadis, rebrands as Aptus Health

The digital HCP engagement provider Physicians Interactive announced two major strategic moves in the past two months, acquiring the HCP content platform Univadis from Merck in October and then rebranding itself as Aptus Health in November. Univadis, previously a wholly owned subsidiary of Merck, has an active membership of more than 3 million HCPs in […]

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MedAdNews

Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

October 2017 Focus: Manufacturer of the Year, Top 50 Pharma, HBA and more!

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