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Healthcare Agency Roundtable 2016

Management from 2016 Manny Award winners and finalists weigh in on various industry topics presented to them by Med Ad News.

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Special Feature: Mobile in the hospital

As private practices close and the number of doctors joining rep-restricted hospital-based and integrated delivery networks of healthcare increases, pharma needs to look at the advantages of mobile marketing to “detail” these hospital-based professionals.

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Special Feature: Ad-Ventures in Marketing IX

For the ninth year, Med Ad News has chosen new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

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PoC3 Summit 2016

Over 150 industry members joined together at the 2016 PoC3 Summit – a unique annual gathering focused on how the changing climate of healthcare is precipitating a fundamental shift in health-related communications. Hosted by the Point of Care Communication Council, the event was attended by pharmaceutical marketers, agency executives, media and tech companies, and research firms.

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PoC3 Roundtable 2016

On the heels of the 2016 PoC3 Summit, the Point of Care Communication Council asked a summarizing question of “The Experts.”

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John Kamp: Trump administration promises change for health marketing

Although virtually no one in the urban bubble where biopharmaceutical companies reside expected it to happen, Donald Trump won. So, now what?

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ContextMedia becomes largest healthcare decision platform with acquisition of AccentHealth

ContextMedia announced that it will acquire AccentHealth, which provides patient education at the point of care, in an all-cash purchase.

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CMI/Compas teases out physician media use trends in Media Vitals survey

HCP media trends during 2016 harmoniously blend around one theme: creating physician engagement, according to the “What Physicians Want” study from CMI/Compas Media Vitals.

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Why is pharma paying so much for CRM?

It’s baffling that the pharmaceutical industry pays so much more for mobile SaaS sales applications than other industries – especially when you consider that the exact same applications are being sold in developing markets for much less.

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Sales and Marketing: Facts & Figures

59 percent of Americans have been prescribed a medication in the past two years, according to a survey by Consumer Reports National Research Center.

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Claims management in the digital age

A day late, and a dollar short – this idiom sums up the position many life sciences companies today are in when it comes to producing and managing promotional content in a compliant manner. Current approaches, such as using a paper-based “brand book” or core claims guide, can’t keep pace with the digital realities facing regulatory departments.

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How a Global Perspective Can Drive Pharma Marketing Efficiencies

The pharmaceutical and healthcare industry is continuing to grow in complexity, impacted by factors such as industry regulations, the rise in digital technologies and changing business models. Most importantly, digitization has transformed everything – from creating brand value to meeting customers’ shifting expectations. As a result, pharmaceutical and healthcare organizations must focus their strategies to play a critical, central role in this digital transformation and revolution.

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Taking a personal stand on suicide prevention

When someone you love commits suicide, there’s no handbook, no rules, no guidance for how to handle it. No one explains how to deal with the guilt, the grief, the questions. Nobody tells you how to sift through the darkness and come out on the other side.

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With apps and the internet, you can’t access what you can’t find

More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers – in fact, the opposite is often the case. The problem, according to Nielsen and other sources, is that 86 percent of mobile usage is through mobile apps, with the mobile web representing only 14 percent.

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Health Outcomes: Building the next button

Amazon’s Dash – a tiny brand-emblazoned device that took “one click” to the extreme – may be the ultimate example of how a company has been able to use technology in such a way as to make a particular choice practically invisible to the customer.

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Valeant appoints new CFO, new chief quality officer

Valeant appointed Paul S. Herendeen as executive VP of Finance and chief financial officer. Also, Louis W. Yu, Ph.D. joined Valeant as chief quality officer, Global Quality.

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New chairman of the board for Gamida Cell

Julian Adams, Ph.D., was appointed chairman of the board of directors at Gamida Cell Ltd.

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People on the Move: Biotech/Biopharma Companies

David A. Spiegel, M.D., Ph.D., is now CEO of Kleo Pharmaceuticals Inc.

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People on the Move: Specialty Companies

Kenneth I. Moch has been appointed president and CEO of Cognition Therapeutics Inc.

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People on the Move: Service Companies

Debra K. Bowes has joined MaxCyte Inc. as executive VP, Business and Strategic Development.

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