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The Pulse of the Pharmaceutical Industry

2015 Annual Report: Top 10 Pipelines

Biologic medicines and immunotherapy are front and center amongst many of the R&D strategies and platforms for the industry’s leading developers.

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Traditional channels still tops

Traditional channels remain the dominant form of HCP interaction in 13 major pharmaceutical markets, according to research by Cegedim Strategic Data. The company’s Global Promotion Audits showed varying levels of digital penetration across major markets – led by 34 percent in Japan and 24 percent in the United States – but in all cases the […]

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How to chase unicorns

There are at least 40,000 practicing hospitalists in the United States, and though these physicians are elusive, their ranks are growing   By Kristin Scott, Society of Hospital Medicine   Back in the late ‘90s and early 2000s, pharmaceutical representatives with hospital accounts were considered “specialty” representatives and had responsibilities for talking to medical students, […]

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Commercial Cloud: Life Sciences Outlook Through 2020

By Paul Shawah and Brian Longo Four years ago, IBM’s “Watson” supercomputer famously outplayed human competitors on the television game show, Jeopardy. Today, Watson’s power is derived from the cloud and 24 times faster, 2,400 percent smarter, and 90 percent smaller … and, consequently, being put to more practical use. In 2014, Sloan Kettering Cancer […]

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Compounds to watch

Frost & Sullivan’s Life Sciences consultants have named seven developmental compounds as the most promising therapeutics to watch in 2015. Puma Biotechnology Inc.’s tyrosine kinase inhibitorneratinib, for extended adjuvant treatment of breast cancer: In its Phase III ExteNET clinical trial, neratinib demonstrated significantly higher disease-free survival rates compared to placebo after adjuvant treatment with Herceptin […]

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Is it really working?

SalesandMarketing Measuring campaign ROI in the age of tapestry marketing  By Chris Nelson Ever been to a brand campaign case study presentation at one of those big-name health care marketing conferences? You know, where the brand manager and agency lead get up in front of the audience and show off their brilliant new TV/digital/mobile/social/(insert medium […]

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Change is the constant

SALES›FORCE EFFECTIVENESS Pharma sales forces continue to evolve, trying to meet physicians’ information needs and survive in a healthcare environment radically altered by the Affordable Care Act ; and a new player enters the sales-force training field. For pharma sales forces today, the key to being more efficient and effective is not selling products, but […]

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A whole new ballgame

AGENDA 2015 The business of marketing pharmaceuticals today would be almost unrecognizable to a visitor from five years ago; the industry’s fate hangs on how industry leaders respond to all this change. To an industry insider who magically fell asleep in 2010 and woke up as the ball dropped in Times Square to ring in […]

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Practice Fusion partnerships show promise

The first month of the new year was a memorable one for Practice Fusion, a cloud-based electronic health record provider for doctors and patients, with one health management partnership showing promising results and a second partnership focused on adherence being announced for the first time. Jan. 14, the company announced the results of a collaboration […]

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Agenda 2015 – Bonus Question

After asking industry leaders about all the issues we thought would matter most in 2015, we asked them what questions they thought we had missed. Here is what they told us. • What are some of the non-traditional approaches to communicating with HCPs that are being adopted? We are starting to see a number of […]

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Prize programs lift adherence by half

  HealthPrize Technologies, a medication adherence and digital patient engagement company, has announced positive results from a number of pharmaceutical company sponsored patient support programs conducted across a variety of chronic conditions, including diabetes, hypertension, acne, and asthma/COPD. HealthPrize’s online and mobile platform uses gaming dynamics, behavioral economics, rewards and education to motivate patients to […]

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Changes at Endo highlight People On The Move

The executive leadership and senior management team switches are expected to aid growth after the Auxilium acquisition.   As Endo International plc prepares to acquire Aux-ilium, the company has announced changes to its executive leadership and senior management team. According to executives, the changes are designed to support Endo’s continued evolution into a leading global […]

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How pharma agencies can become patient agencies (in 5 easy steps)

By Jeff Greene If you’re a successful pharmaceutical marketing agency in 2015, you’re faced with a conundrum: • It’s getting harder for your clients to promote their products to physicians • It’s getting easier for your clients to promote their products to patients As your account team knows painfully well, pharma companies aren’t buying nearly […]

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Interactive and Digital Marketing Facts and Figures 0215

• According to a survey by TechnologyAdvice Research (technologyadvice.com), 60.8 percent of patients say digital services play an important role when choosing a physician. Less than one-third of patients surveyed say their physician offers digital services. The top three services patients would most prefer their physician to provide were the ability to view test results […]

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Sales and Marketing Facts and Figures 0215

The global EPO market is expected to reach $11.9 billion by 2020, with promising CAGR of 9.7 percentfrom 2014 to 2020, according to a report by Allied Market Research (alliedmarketresearch.com). Darbepoetin alfa is fastest growing drug class at a CAGR of 12.9 percent during the forecast period, owing to its high potency and minimal side […]

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Extensive pharmaceutical business and marketing intelligence. For back issues, please contact MDAD@kmpsgroup.com.

August 2018 Focus: Top 200 Meds, Year After Launch, VR/AR and more!

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