After only five months as a new full-service healthcare agency, QBFox Healthcomm (qbfoxhc.com) is expanding.
Pharma marketers must listen to their customers and find ways to smooth the patient journey if they are to create effective customer experiences and create loyalty beyond the first prescription.
A recent study of DTC advertising appearing in the Journal of General Internal Medicine concluded that few broadcast ads are compliant with FDA’s guidelines. The reality, though, might not be so cut and dried.
While many of us from blue states and urban bubbles fret over some of the actions of President Donald Trump, it’s good to take a clear-eyed view of whether or not Trump and this administration has been good for the medical marketing industries. Moreover, it’s useful to consider how a “blue wave” in the midterm elections might change the dynamic.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
Med Ad News Announces Finalists for the 2018 Manny Awards and Names Sharon Callahan, CEO of TBWA\WorldHealth, as Industry Person of the Year
Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Med Ad News asked its sources what are some of the key industry trends for 2018.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
Although the passage of the 2017 tax bill was a victory for pharma and medical marketers, major challenges are ahead for those of us inside the Beltway for the foreseeable future.
The rebranding of INC Research/inVentiv Health to Syneos Health in the beginning of 2018 was just the first of more changes within the company. In the rebranded company’s Syneos Health Communications subsidiary, the healthcare communication agencies GSW and PALIO have been combined under the GSW brand name.
I recently read an article about how awards do not really matter in the advertising industry. The author basically said the only thing advertising is supposed to do is sell stuff. I agree, but not completely. Awards do matter.
GSW, a Syneos Health company and industry leader in healthcare advertising, named Crystal Derrick as VP, Managed Markets Strategy.
The New York Festivals Global Awards competition announced the 2018 Executive Jury Chairs: Kathy Delaney of Publicis Health and June Laffey of McCann Health
Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company, announced five promotions and two new hires across multiple departments within the network’s New Jersey-based headquarters.
Intouch Solutions announced the hires of Paula Hackl, vice president of business transformations; Machelle Henks, vice president of strategic planning; Mendy McGuire, PharmD, vice president of medical strategy; and Mike Yonker, vice president of consulting and technology strategy in the firm’s Kansas City office.
Anthony Tartaglia, a technology executive with vast experience in consumer and healthcare brands, has been added to Razorfish Health’s leadership team as SVP, Digital Solutions.
Ogilvy CommonHealth Worldwide taps industry veterans Melucci and Richter to lead medical education practice
Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company, announced the promotions of Jane Richter and Michael Melucci to EVP, Client Engagement Leads for the medical education practice within OCHWW.
There has been a lot of ongoing commentary since Cannes Lions Health 2017, including some discussion and frustration centered around the need for regulated and non-regulated Pharma, and even over the rightful place of Pharma within the festival. Would the overall turnout be less in 2018? Would this year’s festival be better? Would it be worth the trip?
I’ll get the bad pun out of the way quickly: for me, the jury is still out on the Cannes Health Lions awards show.
Mosaic Group Appoints Denise Lenci and Susan Sudovar Executive Vice Presidents and Co-Managing Directors
FCB Health Network Chief Executive Officer and President Dana Maiman announced that Denise Lenci and Susan Sudovar wer named Executive Vice Presidents and Co-Managing Directors of Mosaic Group, the network’s full-service payer and market access healthcare agency.
Fingerpaint, a full-service marketing agency with offices in Arizona, New York, Ohio and Pennsylvania, relocated its Scottsdale, Ariz., office to Phoenix to accommodate double-digit revenue growth and its ever-increasing roster of clients.
Intouch Solutions announced the promotion of four employees in the marketing and advertising agency’s Chicago office.
New SCOUT Poll Finds Americans Much Less Concerned About Security of Personal Health Information than Threats to Financial Information
Americans may have a false sense of security about the privacy and safety of their personal medical information.
Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company, announced the promotion of Paula Huntzinger to chief talent officer, Ogilvy CommonHealth US.
Publicis Health announced the acquisition of Payer Sciences, an innovative data-and-analytics-driven health marketing agency.
Huntsworth plc acquired San Francisco-based Giant Creative Strategy from Shamrock Capital, a Los Angeles-based investment firm, adding to its collection of leading health and wellness marketing companies under the Evoke Group.
Proactive Healthcare Communications announced the promotion of Alicia Brown to Senior Vice President, Account Group Director.
Intouch Solutions announced the recent hires of Wanda Cruz, senior vice president of marketing intelligence, and Karen Kranack, vice president of user experience.
Razorfish Health – a next-generation healthcare professional agency – names John Reid as SVP, Executive Creative Director.
Ogilvy CommonHealth Worldwide announced that industry-renowned creative lead Samantha Dolin will join the agency as chief creative officer, North America.