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The Pulse of the Pharmaceutical Industry

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Centron Repositions with New Executive Team

Integrated healthcare communications agency Centron has officially repositioned the company with a new vision, new offering, and new leadership team.

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Purohit Navigation hires new VP, Brad Sherrill, for West Coast development

Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.

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Two industry veterans join Giant Creative/Strategy

Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.

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Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.

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PACIFIC Communications Hires Kent Sewell as Associate Creative Director/Copy

PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.

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GSW Names Sonja Foster-Storch President

GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as President. Foster-Storch reports to Lisa Stockman, President of inVentiv Health Communications.

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New York Festivals Global Awards Announces 2017 Executive and Grand Juries

New York Festivals Global Awards, honoring the World’s Best Healthcare & Wellness Advertising, announced the 2017 Executive and Grand Juries.

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It’s Time for Healthcare Brands to Get Personal

Marketers need to dig deeper to facilitate communications that are dynamic enough to reach and engage patients on a more personal, emotional level.

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The Greater Than One Group Appoints Jim Plattner Global Chief Financial Officer

The Greater Than One Group (GTO) announced that James P. Plattner joined the firm as Global Chief Financial Officer.

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W2O Group’s Sentient Adds Dominic Viola and Michael Spitz To Leadership Team

W2O Sentient announced the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

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South Carolina sues OxyContin maker Purdue

South Carolina sued Purdue Pharma, accusing the OxyContin maker of deceptive marketing practices that have contributed to a national opioid addiction epidemic.

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Discovery Worldwide Names Stephanie Franke as VP, Creative Director

Discovery Worldwide announced the appointment of Stephanie Franke as VP, Creative Director. Franke reports directly to TJ Cimfel, Group VP Creative Director.

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Merck CEO Resigns From American Manufacturing Council

Merck & Co. CEO Kenneth Frazier resigned from a presidential manufacturing council.

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First Year After Launch: Marketing Ibrance

Med Ad News asked Adrienne Morgan and Geetiksa Prasad, the account and copy leads for Ibrance at H4B Chelsea, about their agency’s work with Pfizer’s star breast cancer brand.

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Lions Health 2017 Takeaways

Leading healthcare and pharma communications professionals from around the globe convened at the fourth annual Lions Health festival on June 17-18, 2017, in Cannes, France. Key trends and issues in healthcare communications were explored during “two days of life-changing creativity.” Following are perspectives on various topics from some of the industry experts who attended this year’s event …

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A Direct Approach: The Resurgence of Snail Mail Marketing in Pharma

Decades ago, healthcare professionals along with the rest of the population were swamped with promotional direct mail. But in recent years, new technology like email, SMS, mobile applications, and AR/VR have diversified the ways in which healthcare marketers can reach physicians.

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Millennials’ impact on the evolution of healthcare advertising

Change is inevitable, and evolving and growing with it is the only way to move forward. That’s just a fact. Those in our industry who aren’t willing to embrace the constant changes we’re seeing in technology, trends, and now how we market health and wellness brands, are going to be left behind because journal ads, banner ads and TV commercials as exclusive mediums will likely not sufficiently reach a brand’s target audiences any longer.

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Discovery Worldwide names new head of client services

Discovery Worldwide appointed Rico Ricketson as head of client services.

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Calcium hires new management director for NYC office

Healthcare communications agency Calcium hired Damon Tutulic as senior VP, management director.

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Razorfish Health Announces the Promotion of Keri Hettel to SVP, Analytics and Strategy and Brandon Ashcraft to SVP, Operations

Razorfish Health, a uniquely integrated health and wellness advertising agency, announced the promotion of Keri Hettel to SVP, Analytics and Strategy, and Brandon Ashcraft to SVP, Operations.

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