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The Pulse of the Pharmaceutical Industry

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Discovery Worldwide Names Rico Ricketson as Head of Client Services

Discovery Worldwide, a healthcare communications agency that combines the power of science, storytelling and innovative delivery to move health forward, announced the appointment of Rico Ricketson as Head of Client Services.

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Klick Health Expands Behavioral Science Team

Klick Health announced it is expanding its Behavioral Science team as part of its extensive lineup of in-house, full-service healthcare marketing and commercialization capabilities.

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MAHF to hold its first Midwest seminar in September

The Medical Advertising Hall of Fame will be holding its first Midwest event on Sept. 21, 2017, at the offices of the Sandbox Agency in Chicago.

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UDG Healthcare announces acquisition of Cambridge BioMarketing for up to $35M

UDG Healthcare plc announced the acquisition of Cambridge BioMarketing LLC, a U.S.-based healthcare communications business, for a total consideration of up to $35 million.

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Fingerpaint Taps Accomplished Duo to Lead Creative Team

Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York and Ohio, named a longtime creative duo as the new leaders of the agency’s creative team. Katie Beller and Andy Spitzer will be based in the agency’s headquarters in Saratoga Springs, New York.

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Five Key Digital Insights From Digital Pharma West

From the latest in VR to imaginative Social Engagement approaches, here are Ben Putman’s Top Five Digital Marketing takeaways for 2017.

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What Healthcare Marketers Can Learn from Netflix

A recent article in the New York Times, headlined Netflix Lets Viewers Pick the Plot, tells how the video streaming behemoth is creating content with an interactive twist.

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Intouch Solutions Promotes Peter Weissberg to Vice President of Market Access

Intouch Solutions announces the promotion of Peter Weissberg to vice president of market access.

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Fishawack Boosts Healthcare Marketing Capabilities as Carling Communications Joins the Group

The Fishawack Group of Companies – one of the largest independent medical communications organizations – acquired the Carling Group of Companies based in San Diego, including Carling Communications and MCME Global. Carling Communications is the first agency in the Fishawack Group to be focused entirely on healthcare marketing, while MCME Global specializes in medical education.

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Intouch Solutions expands NYC team with agency veterans

Intouch Solutions announced the recent hires of Kim Middleton, senior vice president of client services, and Marc Sirockman, vice president of strategic development.

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The Piano Starts Softly and Slowly Builds …

There were 580 entries into this year’s Pharma category at Cannes Lions Health. That’s 580 case films accompanied by a slow, heart-wrenching solo piano track that begins with a few spare notes and builds to an optimistic outcome.

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Publicis Health appoints Brion Brandes, EVP, Business Development

Publicis Health’s message delivery businesses announced that Brion Brandes has been named Executive Vice President of Business Development.

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Lions Health 2017: Pharma Winners

The Pharma winners were revealed at the Lions Health 2017 Awards Show.

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Lions Health 2017: Health & Wellness Winners

The Health & Wellness winners were revealed at the Lions Health 2017 Awards Show.

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FCB’s Area 23 Named “Healthcare Agency of the Year” at 2017 Cannes Lions Health Festival

Area 23, an FCB Health company, was named “Healthcare Agency of the Year” during the 2017 Cannes Lions Health award ceremonies.

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Special Feature: A new age of payer access

Manufacturers and their communications agencies see great opportunities in a new draft guidance from FDA, but the fear of warning letters still shadows the industry.

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Talent always welcome

If U.S. companies are to successfully compete on a global stage, we need to welcome talented immigrants who are pursuing their American dreams.

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The 2017 Manny Awards

The 28th annual Manny Awards event was held on April 20th at New York City’s Chelsea Piers.

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Mobile Healthcare Marketing: How Your Phone’s Camera Will Change Medical Marketing

Pharma has been slow – painfully slow – to adopt mobile marketing strategies and tactics.

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Intouch Solutions Promotes Two to VPs, Client Services

Intouch Solutions proudly announces the promotions of both Vicky Cory and Krisha Newham to vice president of client services.

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