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The Pulse of the Pharmaceutical Industry

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Colleagues Reunite to Form New Agency QBFox Healthcomm

Back for the future. That is the story behind the launch of the new full-service healthcare agency, QBFox Healthcomm, headed up by four former ICC Lowe executives.

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Dave Sonderman Joins The Shipyard as Chief Creative Officer

The Shipyard announced the appointment of David Sonderman to the role of Chief Creative Officer.

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The Bloc Welcomes Industry Leader, Ane Jones, to Lead New Oncology and Rare Disease Franchise

Leading health creative agency The Bloc added industry leader Ane Jones to its management team.

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Angela Gillespie Named President of W2O wcg

The W2O network announced that Angela Gillespie has been named President of W2O wcg.

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Med Ad News 2018 Industry Person of the Year: Sharon Callahan

On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.

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Sandbox Opens Contemporary New Workspace in Kansas City

Sandbox announced the opening of the independent, full-service agency’s new office space in Kansas City, Mo., uniting its two local locations under one roof.

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Omnicom Health Group acquires Elsevier’s Pharma Communications business in Japan

Omnicom Health Group announced that it has entered into a definitive agreement to acquire the Pharma Communications business in Japan of Elsevier, part of RELX Group.

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Brite Media Group Acquires Mesmerize Marketing

Brite Media Group, a leading out-of-home advertising company, announced the acquisition of Mesmerize Marketing.

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LevLane Named AOR For Ilera Healthcare

LevLane has been named agency of record for Ilera Healthcare, Pennsylvania’s premier medical cultivator, processor and dispenser

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GSW Names New Executive Creative Director

GSW, a Syneos Health company, named Marc Lineveldt as Executive Creative Director. Lineveldt will lead agency-wide initiatives that drive strategic creativity for GSW Columbus’s deep roster of domestic and global healthcare clients.

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Ogilvy CommonHealth Appoints Andrew Schirmer as CEO

Ogilvy CommonHealth Worldwide announced the appointment of Andrew Schirmer to the role of chief executive officer, Ogilvy CommonHealth (OCH) North America.

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HealthSpark 2018

For the 3rd year, three agencies – AbelsonTaylor, HCB Health, and Juice Pharma Worldwide – hosted an “Innovation in Healthcare” event at SXSW that featured the MIT Hacking Medicine team.

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The Value Wave: How Pharma Marketers Can Catch It

Pharmaceutical marketers need to adapt to the value-centric marketplace and deliver the desired messaging and adjunctive, innovative services that align their products with the value perception the new marketplace demands.

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Med Ad News Announces Finalists for the 2018 Manny Awards and Names Sharon Callahan, CEO of TBWA\WorldHealth, as Industry Person of the Year

Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.

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Green Room Communications Celebrates 10-Year Anniversary; Relocates Growing Business to Parsippany, New Jersey

  PARSIPPANY, N.J., March 20, 2018 /PRNewswire/ — Green Room Communications, a healthcare communications agency focused on public relations, corporate communications, creative design, media strategy and advocacy relations, celebrates its 10-year anniversary this year. In commemoration of this milestone, the company has also announced its relocation to a new address, 1719 Route 10 East, Suite 318, […]

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Fingerpaint Hires Industry Rockstar to Lead Conshohocken Creative Team

Fingerpaint, an independent, full-service marketing agency, hired seasoned executive Scott Watson to lead the creative team in its thriving Conshohocken, Pennsylvania office.

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3 Ways Event Marketing Betters Your Healthcare Brand

When popular retailers launch new products, they do not have to do much promotion to capture people’s interest. Consumers are so eager to nab their goods, they will buy out their inventories in days, and sometimes minutes. Healthcare “products,” on the other hand, rarely hold the same appeal.

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McCann Health Promotes Briana Ferrigno to President McCann Global Health

NEW YORK (March 8, 2018) — McCann Health, winner of an unprecedented total of three Network of the Year titles from the industry’s top three creative award shows in 2017, today announced the promotion of Briana Ferrigno, to President, McCann Global Health. McCann Global Health (MGH) is a specialist agency of McCann Health dedicated to […]

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FCB Health Launches New Offering

BX: Brand Experience Design Group is a full-service branding agency dedicated to the development of verbal, visual and sensory brand identities across healthcare and wellness.

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DiD Certified by the WBENC as a Women-Owned Business Enterprise

DiD, an advertising agency specializing in healthcare marketing, announced national certification as a Women-Owned Business Enterprise by the Women’s Business Enterprise National Council.

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February 2018 Focus: Top 10 Pipelines, Focused Value in Pharma, Agenda 2018 and MAHF!


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