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The Pulse of the Pharmaceutical Industry

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Kieran Walsh Appointed President of Greater Than One Inc.

Greater Than One Inc. (GTO) announced the appointment of Kieran Walsh as President of its US operations. Walsh is responsible for leading the GTO staff and offices in New York and San Francisco, and for providing oversight on all US-based accounts.

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FCB Health Adds Kim Barke as Group Creative Director to Lead Oncology Accounts

NYC-based FCB Health appointed Kim Barke to the role of group creative director to lead its oncology accounts.

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NY county sues Purdue, J&J over opioid marketing

A county in New York state has sued Purdue Pharma LP, Johnson & Johnson and other drugmakers, accusing them of engaging in fraudulent marketing that played down the risks of prescription opioid painkillers, leading to a drug epidemic.

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Keeping it Kompliant with the Kardashians: Influencer Marketing & Pharma

Influencer marketing done right can make a big splash.

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Mesmerize Marketing Announces Acquisition of Elite Sampling & Media Group’s Network of Doctors’ Office Wallboards

Mesmerize Marketing, an established leader in patient education at the point of care (POC) since 2006, announced that it acquired Elite Sampling & Media Group’s national network of doctors’ office wallboards.

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Poor pharma digital marketing damages credibility with physicians, Manhattan Research study finds

Physicians say most of what they get from drug companies online is just advertising and they feel few pharmas are doing a good job at providing quality digital content.

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Digitas Health Names John Mangano to Lead Strategy and Analytics Practice

John Mangano was named senior VP, Strategy and Analytics, at Digitas Health – the Agency of Now.

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Symphony Health Launches Audience & Media Division

Symphony Health’s new Audience & Media division will provide data-driven insights vital to healthcare marketers.

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Discovery Worldwide Names Matt Silver to SVP, Strategy, Engagement and Analytics

The healthcare communications agency Discovery Worldwide announced the appointment of Matt Silver to SVP, Strategy, Engagement and Analytics.

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Scout acquired by Stagwell Media

Scout, a specialty pharmaceutical advertising agency, has been acquired by a private equity fund. The agency was picked up by Stagwell Media LLC, the fund of the Stagewell Group.

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Klick Health Announces More Senior Hires

Klick Health announced several senior-level creative, medical strategy and client service executives have joined the independent agency.

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Chicago Agency HYC Health Adds Shannon Carlson as SVP, Account Director

Healthcare and pharma agency HYC Health has hired Shannon Carlson as senior VP, account director. She began her new role May 1 and reports to Managing Director Susan Flinn Cobian.

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W2O Group Strengthens Board of Directors with Healthcare Industry Veterans

W2O Group announced that veteran biopharma executive John H. Johnson and healthcare marketing and communications leader Charlene Prounis have joined its board of directors.

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2017 Manny Awards Winners Revealed

Med Ad News announces the winners for the 2017 Manny Awards, celebrating the best in the healthcare communications industry.

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Dudnyk Introduces Rebranding, New Identity

The new identity emphasizes the agency’s conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.

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Centron Hires Chief Growth and Strategy Officer

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of Meredith Pugh as Chief Growth and Strategy Officer.

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Using Mobile to Drive Lift Throughout the Patient Engagement Journey

Introducing mobile into the patient engagement journey is one way that brands can drive efficiencies across three key areas.

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Consulting at McCann Health Appoints Two Execs

Less than a year after its launch, Consulting at McCann Health is expanding its client roster with further projects from big-6 Pharma community.

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Centron Hires David Stolzer as Senior Vice President, Digital Strategy and Innovation

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of David Stolzer as Senior Vice President, Digital Strategy and Innovation.

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Heartbeat Introduces New Agency Leadership

Heartbeat announced that its founder Bill Drummy has stepped down as CEO after 18 years of running the perennially successful healthcare marketing agency.

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