Perspectives from Collette Douaihy, Digitas Health’s Executive Vice President, Executive Creative Director, a Health & Wellness judge at Cannes Lions 2018.
Med Ad News – the leading pharmaceutical business and marketing publication – reveals the winners for the 2018 Manny Awards, celebrating the healthcare communications industry.
On April 19th, Sharon Callahan is being recognized at the 29th annual Manny Awards as Med Ad News’ Industry Person of the Year.
Med Ad News Announces Finalists for the 2018 Manny Awards and Names Sharon Callahan, CEO of TBWA\WorldHealth, as Industry Person of the Year
Med Ad News announced the nominees for the 29th Annual Manny Awards and named TBWA\WorldHealth CEO Sharon Callahan as the Industry Person of the Year.
The names of the tools may be changing, but the goal for brand managers remains the same in 2018: getting as close as possible to real patients and their needs.
Med Ad News asked its sources what are some of the key industry trends for 2018.
It’s not a new trend. For years, there has been massive speculation on the many ways Amazon could be getting into healthcare. But if you look past the hype, beyond Amazon’s theoretical intentions, and focus more closely on today’s consumer, there is a colossal healthcare trend underway even without Amazon getting in on the game. One can learn a lot from the trend of Amazon’s influence on the business of doing business. So let’s take a closer look …
According to the consultants at PwC, the top health industry issues of 2018 will be …
Robert Leverte Jr. was honored by the Medical Advertising Hall of Fame as its 2018 inductee on February 8 at a black-tie event at The Pierre Hotel in New York City. Leverte’s prolific career has included founding ERS – an in-house ad agency at ER Squibb – co-founding Ruvane-Leverte advertising, serving as chairman at Bozell Jacobs Medical Group, and operating as CEO of the Leverte Companies.
Although the passage of the 2017 tax bill was a victory for pharma and medical marketers, major challenges are ahead for those of us inside the Beltway for the foreseeable future.
The rebranding of INC Research/inVentiv Health to Syneos Health in the beginning of 2018 was just the first of more changes within the company. In the rebranded company’s Syneos Health Communications subsidiary, the healthcare communication agencies GSW and PALIO have been combined under the GSW brand name.
I recently read an article about how awards do not really matter in the advertising industry. The author basically said the only thing advertising is supposed to do is sell stuff. I agree, but not completely. Awards do matter.
TBWA\India was awarded the Health Grand Prix for Good at Cannes Lions Festival of Creativity for ‘Blink to Speak,’ what is believed to be the first eye language guide made in India to help the paralyzed interact without speech.
The FCB Health Network was named “Healthcare Network of the Year” for the first time ever at the 2018 Cannes Lions International Festival of Creativity
Havas Lynx Manchester ended Cannes Lions’ first awards night on top by being crowned Healthcare Agency of the Year. The team also took home two Silver and a Bronze Lions in Pharma.
Healthcare communications network McCann Health announced the promotion of Connie Lo to President, McCann Health Greater China, effective immediately.
Chicago, June 14, 2018 – To strengthen its overall information security posture and disaster recovery strategies, AbelsonTaylor, the world’s largest independent medical advertising agency, has promoted Amer Ghafari to director of information technology. He reports to Keith Stenlund, EVP, chief financial officer. Amer, who joined AbelsonTaylor in 2013, was previously associate director of information technology. Over the past […]
Fingerpaint, an independent, full-service, nationwide marketing agency, closed on the previously announced purchase of its office space at 395 Broadway in downtown Saratoga Springs, NY, from Myron M. Hunt Inc.
Privately held marketing agency Intouch Solutions announced the promotion of five employees in its Kansas City office.
Greater Than One announced that William T. Major joined the agency’s senior leadership team as Director of Operational Excellence.
FCB Health continues its ongoing commitment to “Blood Equality” – a pro bono advocacy and awareness campaign in partnership with the Gay Men’s Health Crisis – through the launch of “Blood Flags.”
W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, announced that Keri P. Mattox was named Global Lead, Integrated Corporate Communications for W2O pure, to strategically expand the firm’s C-suite crisis communications and investor relations offering.
CrowdPharm, the premier healthcare marketing solution, announced the addition of talent from Algeria and Bali to its network.
LevLane has been named an agency of record for the launch of a new wellness testing product from Genomind.
W2O, a network of innovative analytics-driven, digital-first marketing and communications firms, has appointed Ujwal Pyati, Ph.D., as Practice Lead, Scientific Strategy.
The former president and founder of Palio, Mike Myers, has teamed up with the head of a Kansas City-based consumer agency to launch CrowdPharm, a crowdsourced international healthcare advertising network.
Agency veterans Mike Myers and Steve Bernstein launched a new strategic and creative agency model called CrowdPharm.
Dr. Julie Gerberding, MD, MPH, was honored as the 2018 Woman of the Year (WOTY) by the Healthcare Businesswomen’s Association. The HBA’s 29th WOTY event was held at the New York Hilton Midtown on Thursday, May 3rd. About 2,500 leaders from throughout the healthcare industry were in attendance. The event additionally recognized the HBA Honorable Mentor, STAR and […]
Digital Health Coalition And Intouch Solutions Release Ebook: “Modern Marketing: Pharma’s Data-Powered AI Revolution”
NEW YORK, May 1, 2018 /PRNewswire/ — Digital Health Coalition (DHC) and Intouch Solutions announced they are partnering to explore the impact of artificial intelligence (AI) on the pharmaceutical industry. The initial results of their research, presented in serial ebook format, are now available and dive into the future of delivering highly personalized, agile marketing. DHC […]
NEW YORK (May 3, 2018) — McCann Health New York today announced the appointment of Joseph “Yossi” Speiser to the newly created position of EVP, Executive Director, Digital Leadership for McCann Health New York. “Over the past few years, McCann Health New York has built an impressive array of digital capabilities and has been recognized […]
eHealthcare Solutions is pleased to announce that Amy Turnquist has joined EHS as Executive Vice President of Sales.