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2017 Manny Awards Winners Revealed

Med Ad News announces the winners for the 2017 Manny Awards, celebrating the best in the healthcare communications industry.

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Dudnyk Introduces Rebranding, New Identity

The new identity emphasizes the agency’s conviction that the full potential of specialty and orphan brands can only be achieved when the needs and beliefs of patients and HCPs are equally appreciated and aligned.

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Centron Hires Chief Growth and Strategy Officer

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of Meredith Pugh as Chief Growth and Strategy Officer.

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Using Mobile to Drive Lift Throughout the Patient Engagement Journey

Introducing mobile into the patient engagement journey is one way that brands can drive efficiencies across three key areas.

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2017 Healthcare Agency/Network Industry Person of the Year: Dana Maiman, President and CEO, FCB Health

Recognized as Med Ad News’ 2017 healthcare agency/network industry person of the year, Dana Maiman brings the intellectual prowess and strategic rigor of a legal education to her position as the CEO and president of the FCB Health family of companies worldwide.

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Consulting at McCann Health Appoints Two Execs

Less than a year after its launch, Consulting at McCann Health is expanding its client roster with further projects from big-6 Pharma community.

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Centron Hires David Stolzer as Senior Vice President, Digital Strategy and Innovation

Centron, a full-service, wholly integrated healthcare communications firm and recipient of Med Ad News Agency of the Year in 2016, announced the appointment of David Stolzer as Senior Vice President, Digital Strategy and Innovation.

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Heartbeat Introduces New Agency Leadership

Heartbeat announced that its founder Bill Drummy has stepped down as CEO after 18 years of running the perennially successful healthcare marketing agency.

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SSCG Media Group Study: The Rule of Three

  SSCG Media Group Study Finds “Rule of Three” is Most Effective in Reaching Physicians with Pharma Advertising     NEW YORK, March 30, 2017 /PRNewswire/ — How can pharma advertisers best engage physicians? A leading pharma-focused media company went straight to the source to find out that the answer is the “Rule of Three.”  Today, […]

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HYC Health Adds Three to Team

Fast-growing healthcare and pharma agency HYC Health has hired Chris DeProfio as VP, account director, and Jim Kopeny and George Starr as associate creative directors.

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Med Ad News Announces 2017 Manny Awards Finalists, Person of the Year

Med Ad News announces the 28th Annual Manny Awards nominees; FCB Health CEO/President Dana Maiman named ad industry Person of the Year.

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Dudnyk Names New EVP, Director of Client Services

Christopher Tobias, PhD, president of Dudnyk, announced that Annemarie Armstrong has joined the agency as EVP, Director of Client Services.

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5 Key Strategies to Enhance Social Media Marketing Campaigns

Social media is integrated into the daily lives of consumers, often engaging with brands for customer service support – except when it comes to pharmaceutical companies.

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Havas Health consolidates health businesses

Havas Group announced that Havas Health becomes Havas Health & You. The new entity joins together the agencies of Havas Health with the consumer health marketing communications practices across Havas companies around the world.

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Fingerpaint Adds to Growing Scottsdale Team

Fingerpaint has added two new team members to its expanding Scottsdale, Arizona office: Andrea Kretzmann and Michelle Bergquist.

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Why Pharma Marketers Need a Mobile Video Strategy: Five Things to Consider

“Mobile first” media strategies have gained a full head of steam in almost all advertising categories, with Pharma being one of the few exceptions.

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Current Realities of the Audience Economy, from a Programmatic Perspective

Healthcare marketers have this grand vision of reaching the right patient/caregiver/healthcare professional (HCP) with the right message, at the right time, in the right context.

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Evoke Group Announces Creation of New Multicultural Agency

Evoke Group announces the addition of Fabric, adding a multicultural agency to a roster of leading health marketing companies, which includes Evoke Health.

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Medical Advertising Hall of Fame 2017

Ryan Abbate and Mike Lazur were honored as the 2017 inductees for the Medical Advertising Hall of Fame black-tie event held on Feb. 22 at The Pierre Hotel in New York City.

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HealthSTAR Communications Expands its Strategic Offerings with Launch of HealthSTAR Fusion Group

HealthSTAR Communications announced the launch of HealthSTAR Fusion Group, an important new addition to its strategic network of companies.

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