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Mario Muredda Named CEO of Harrison and Star

Omnicom Health Group announced that Mario Muredda has been named CEO of Harrison and Star and former CEO Ty Curran has been promoted to chairman. The changes are effective January 1, 2018.

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Kirsten A. Kantak Appointed CEO of Biolumina

Omnicom Health Group announced that Kirsten A. Kantak was appointed CEO of Biolumina.

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Shark Tank Billionaire Mark Cuban Invests in Tiny Bay Area Biotech Perlara

Billionaire Mark Cuban invested $250,000 into a small South San Francisco-based biotech company, Perlara, as part of its $7.4 million equity round.

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Precision Value & Health Forms Global Market Access Consultancy: Precision Xtract

Precision Value & Health announced the formation of Precision Xtract – a new, focused alignment of the company’s global market access consulting services.

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Purohit Navigation is Rising to New Heights

Purohit Navigation relocated their corporate office to the 62nd floor of Willis Tower.

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Publicis Health Integrates Publicis LifeBrands Medicus Into Saatchi & Saatchi Wellness

Publicis Health announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW) to create a new Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding “Wellness Culture.”

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Disruption, Explained

The theory and practice of overturning marketing conventions.

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MAHF Hosts View From The Top 2017

The healthcare advertising industry’s next generation of leaders, guided by those who have already made it to the top, gathered at the Medical Advertising Hall of Fame’s View From The Top event.

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Inception Companies Hires Agency Titan Matt Giegerich to Serve as New CEO for its Two Lead Businesses

The Inception Companies announced the appointment of Matt Giegerich, longtime CEO of WPP’s Ogilvy CommonHealth, to serve as CEO for Inception’s two largest business units.

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Siri Speaks: The Human Behind the Voice of Siri – and How Marketers Can Benefit from Voice Recognition Technology

We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.

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Centron Repositions with New Executive Team

Integrated healthcare communications agency Centron has officially repositioned the company with a new vision, new offering, and new leadership team.

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Purohit Navigation hires new VP, Brad Sherrill, for West Coast development

Purohit Navigation, a full-service healthcare communications and advertising agency, hired Brad Sherrill as Vice President of Account Services.

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Two industry veterans join Giant Creative/Strategy

Giant Creative/Strategy LLC hired two industry veterans: Aaron Sklar joined Giant as Vice President, Brand Experience, and Andrew Wint was appointed SVP, Technology.

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Healthcare Marketers Say Few Ad Agencies Are Really Good Listeners

Healthcare advertising agencies need to sharpen their listening skills according to a new HCB Health survey.

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PACIFIC Communications Hires Kent Sewell as Associate Creative Director/Copy

PACIFIC Communications, the West Coast’s largest healthcare communications agency, announced the return of Associate Creative Director/Copy Kent Sewell.

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GSW Names Sonja Foster-Storch President

GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as President. Foster-Storch reports to Lisa Stockman, President of inVentiv Health Communications.

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New York Festivals Global Awards Announces 2017 Executive and Grand Juries

New York Festivals Global Awards, honoring the World’s Best Healthcare & Wellness Advertising, announced the 2017 Executive and Grand Juries.

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It’s Time for Healthcare Brands to Get Personal

Marketers need to dig deeper to facilitate communications that are dynamic enough to reach and engage patients on a more personal, emotional level.

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The Greater Than One Group Appoints Jim Plattner Global Chief Financial Officer

The Greater Than One Group (GTO) announced that James P. Plattner joined the firm as Global Chief Financial Officer.

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W2O Group’s Sentient Adds Dominic Viola and Michael Spitz To Leadership Team

W2O Sentient announced the appointment of respected industry leaders Dominic Viola as Managing Director, Client Services, and Michael Spitz as Practice Leader, Strategy.

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