In 2018, digital healthcare is not only a key topic, it’s being talked about and promoted as a lynchpin for effective communication, engagement and outcomes.
In today’s world of healthcare advertising and marketing, should agencies do less telling and more listening? The answer is yes, according to new data on how well healthcare marketers think their agencies listen.
Siri Speaks: The Human Behind the Voice of Siri – and How Marketers Can Benefit from Voice Recognition Technology
We usually see Siri spelled in caps and lower case as if she is a real person instead of a phone application. But SIRI is in fact an acronym for Speech Interpretation and Recognition Interface.
From the latest in VR to imaginative Social Engagement approaches, here are Ben Putman’s Top Five Digital Marketing takeaways for 2017.
A recent article in the New York Times, headlined Netflix Lets Viewers Pick the Plot, tells how the video streaming behemoth is creating content with an interactive twist.
“Mobile first” media strategies have gained a full head of steam in almost all advertising categories, with Pharma being one of the few exceptions.
When Santa Claus threatens to cancel Christmas, the entire Klick team kicks into high gear to reinvent one of the world’s most iconic brands and save the holidays.
More time is now spent on the Internet through smartphones than on PCs; that includes both work and leisure time. But it’s not necessarily easier to connect with your customers.
NEW YORK (June 23, 2016) – Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, hosted a special evening celebration on Friday, June 17, to commemorate its New York expansion into new, larger office space. The event, called ‘Celebration on 7th Avenue,’ brought together Intouch associates, clients, partners and other special guests to enjoy […]
Good news! Google is getting better at serving up results that you actually care about. The bad news? If you haven’t adapted your website for mobile viewing, you are likely being penalized in the search rankings. What does this mean? And what can you do about it? HCB Health has put together a free “survival […]
By Stefan Armstrong, Partner, AIS, Greater Than One Why “Mid-sized Data” Is Beautiful There was a time—mid-2011 comes to mind—when it seemed that Big Data was poised to turn digital marketing on its head. And, in many ways, those expectations have been fulfilled; where would the Amazon, Google, and Facebook empires be today without the […]
There is creative life outside Manhattan. Yes, really. By Marcia Goddard I had one of those illustrative experiences in the office the other day – you know, when a tiny incident speaks to something larger? Two “out-of-towners” were visiting to work on a multi-agency project, and I happened to overhear them whispering to each other […]