Klick Health debuted The Mother of All Reviews, an emotional new video paying tribute to working moms in advance of Mother’s Day, and acknowledging the extra load they have shouldered throughout the pandemic. The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.
Elon Musk struck a deal to buy Twitter for $44 billion. Although a somewhat unconventional character, sleeping at the Tesla headquarters and eschewing wealthy materialism, make no mistake that Musk’s successful track record in business shows how significant Twitter may become under his leadership. While no one knows for sure what will be, Casey Ross – Social Media Strategy Director at FCB Health New York – looks at some of the issues Musk has publicly called out, and their potential implications for advertisers.
BrandShield, together with the Pharmaceutical Security Institute, announced its findings following a disruption program carried out from December 2020 to November 2021 involving the monitoring, detecting and removal of online threats.
Katie Couric, award winning journalist and colorectal cancer advocate who normalized talking about colon cancer more than two decades ago, announced she teamed up with Cologuard® maker Exact Sciences to highlight the urgent need for people to get screened.
1982 marked much more than pop music and classic movies. That year, Karl and Styli Engel kicked off a newsletter aimed at a particular audience: advertising agencies serving healthcare marketers. A lot of changes have occurred in healthcare marketing during the past 40 years – including the rise and fall of the salesforce, adoption of digital, and the advent of omnichannel marketing – and Med Ad News continues to highlight and analyze the trends.
Read Roberts, director of Key Opinion Leaders (KOL) data solutions at PRECISIONscientia, believes 2022 will see social media platforms as the new method for handling pharma medical education and peer-to-peer communications. So pharma must embrace a new type of digital sleuthing to find KOLs and Digital Opinion Leaders (DOLs), but they must do so carefully and think how to mitigate many risks in this highly regulated market, according to Roberts.
As global corporations reach deeper into every part of our lives, marketing is evolving into something unrecognizable. According to Michael Farmer, in the Mad Men Era of the 1960s and 70s, your average creative agency was responsible for roughly 350 deliverables a year—whether they were print copy, radio scripts, or billboard headlines. Today? The average number of deliverables per creative per year is over 10,000.
“You are not a horse. You are not a cow. Seriously, y’all. Stop it.” This is the Food and Drug Administration’s (FDA) tweeted advice to Americans seeking out alternative, unapproved treatments for Covid-19.
Facebook Inc. removed over three dozen pages spreading misinformation about Covid-19 vaccines, after the White House called on social media firms to tighten controls on pandemic-related facts shared on their platforms.
Healthcare advertising agency PRECISIONeffect acquired Pascāle, an international healthcare communications company specializing in public relations and social media.