Physicians Archives - PharmaLive

How Can We Engage Patients and Physicians in the “Next Big Thing?”

Annual Reports, Antimicrobials, April 2022, Caregivers, Coronavirus Disease (COVID-19) Pandemic, Digital therapeutics, Doctors, HCPs, Issue Archives, Marketing & Advertising, Med Ad News, Messenger RNA, Patients, Physicians, Sander Flaum Column

Looking past COVID, the medical world is in turmoil. It’s hard enough for us in manufacturing and marketing to keep up with innovative technologies. Patients and caregivers have it especially tough since they are on the brunt end of disruptive innovations. Every day, patients face a ceaseless onslaught of sort of truths, half-truths, and flat-out lies about their healthcare, and HCPs no sooner graduate from med school than they discover much of their training is obsolete. Flaum Navigators Principal Sander A. Flaum explores how we can engage patients and physicians in the “Next Big Thing.”

May 2, 2022/by Andrew Humphreys

The Prescriber in 2022: Engaging HCPs in the COVID-Endemic Era

Brands, Consumers, Coronavirus Disease (COVID-19) Pandemic, Coronavirus Disease 2019 (COVID-19), Drug Delivery, Endemic, Europe, HCPs, Medical Devices, Mobile, Pharma, Physicians, Prescribers, Reports, Research, Telehealth, United States

Of all the communities touched by the COVID-19 pandemic, healthcare professionals (HCPs) are arguably among those most affected. Specialists on the front lines in primary care, critical care, infectious diseases, and pulmonology roles have experienced COVID-19 first hand—often risking their own health and that of their families to help. A new report from Apollo Intelligence provides a barometer on physicians’ sentiments for 2022, and together with other research, frames a wake-up call to medical device and pharma teams in charge of building a brand presence with prescribers.

April 26, 2022/by Andrew Humphreys

Relevate Health Acquires ConneXion360

Acquisitions, Biotech, HCPs, Healthcare Communications Agencies, Hospitals, Marketing & Advertising, Marketing Solutions, Medical Devices, Omnichannel Marketing, Pharma, Physician Engagement

Relevate Health solidified the healthcare marketing agency’s position as a market leader in healthcare professional (HCP) omnichannel engagement with the acquisition of Dallas-based ConneXion360. With this acquisition, Relevate Health now provides its omnichannel solutions and agency services to more than 185 brands from 90 pharmaceutical, biotech, and medical device manufacturers, as well as 24 hospital systems.

April 25, 2022/by Andrew Humphreys

Biden launches U.S. plan to help Americans struggling with long COVID

“Long-Haul” COVID-19, Coronavirus Disease 2019 (COVID-19), Department of Health and Human Services (HHS), Healthcare Policy, Joe Biden, Long COVID, Physicians, Policy, Primary Care, Primary Care Physicians (PCPs), Therapeutics, U.S. Centers for Disease Control and Prevention, U.S. Department of Veterans Affairs, United States

President Joe Biden on April 5 tasked the U.S. health department with developing a national action plan to tackle the looming health crisis of long COVID, a complex, multi-symptom condition that leaves many of its sufferers unable to work.

April 5, 2022/by Reuters Health

What the Future Holds for Marketing Rare Disease Brands

Artificial Intelligence, Biologics, Brands, Caregivers, HCPs, Issue Archives, Machine Learning, Marketing & Advertising, Orphan Drug Act, Patients, Physicians, Rare Diseases, Therapeutics

Historically, therapies focusing on niche markets face tremendous obstacles, from drug development and clinical trials to drug access. Drew Desjardins – EVP, Chief Strategy Officer, Fishawack Health – analyzes several key challenges for brand marketers readying to launch products in these small markets, along with solutions for driving better stakeholder experiences.

February 22, 2022/by Andrew Humphreys

epocrates Doubles Down on Commercial Business in 2022, Plans to Continue Aggressive Growth Strategy in Evolving Pharmaceutical Industry

Appointments, Business, Digital, Healthcare Professionals, Innovation, New Hire, Nurses, People on the Move, Pharma, Pharmacists, Physicians, Strategy

epocrates, an athenahealth Inc. company that delivers digital clinical decision support to prescribers, shared its commitment to accelerate the company’s fast-growing commercial business and further invest in and innovate its commercial product offerings, following a period of tremendous change in the pharmaceutical industry. To help enhance and broaden epocrates’ services, the company recently brought on Matt Titus – an industry veteran of 13 years – to serve as the organization’s vice president, chief commercial officer.

February 7, 2022/by Business Wire

U.S. doctors group calls out CDC for ‘confusing’ isolation guidance

American Medical Association (AMA), CDC, Covid-19 Testing Guidance, Guidance, Omicron (B.1.1.529) (South Africa), Physicians

The American Medical Association (AMA) on January 5 criticized the government’s guidelines on quarantine and isolation in the United States, saying the guidance was “confusing” and risked further spread of COVID-19.

January 5, 2022/by Reuters Health

POCN and HealthSTAR Communications Partner to Offer NPs and PAs Peer-to-Peer Educational Series Across the U.S.

Healthcare Communications Networks, Influencer Marketing, Life Sciences, Marketing & Advertising, Nurses, Pharma, Physicians

POCN, the largest Nurse Practitioner (NP) and Physician Associate (PA) network in the United States, and HealthSTAR Communications, an integrated omni-channel agency network uniquely positioned to deliver cutting-edge proprietary technology and capabilities to healthcare professionals and patients, partnered to bring POCN’s best-in-class Live Local peer-to-peer educational series focused on NPs and PAs.

November 11, 2021/by Andrew Humphreys

Relevate Health Adds to C-Suite

Appointments, HCPs, Healthcare Communications Agencies, Marketing & Advertising, New Hire, People on the Move, Physician Engagement

Relevate Health announced the appointment of Megan Jones as Chief Operations Officer and Clay Romweber as Chief Revenue Officer.

November 1, 2021/by Andrew Humphreys

Swoop Introduces New Products to Redefine Physician Engagement Beyond Typical 1:1 National Provider Identifier Targeting and Revolutionize Heath Care Provider Marketing

Artificial Intelligence, Business, Digital, HCPs, Hospitals, Influencer Marketing, Marketing & Advertising, Physician Engagement, Real-world data, Return On Investment (ROI)

Swoop, a leader in AI-generated digital audiences for healthcare, announced the release of its newest product offerings that uncover optimal healthcare provider (HCP) influencers for life sciences companies.

September 1, 2021/by Andrew Humphreys