This paper explains the challenges patients face in traditional trial settings as well as how Aparito overcomes these challenges; how remote video is able to capture real-world evidence (RWE) while improving the patient experience; and how Aparito provides more meaningful patient data while protecting patient privacy.

Klick Health debuted The Mother of All Reviews, an emotional new video paying tribute to working moms in advance of Mother’s Day, and acknowledging the extra load they have shouldered throughout the pandemic. The video was produced in support of nonprofit Path Forward to help empower moms to restart their careers.

If you were given a $100 bill to make a difference in someone’s life, what would you do? That’s the question at the core of “#SpreadJoy,” the holiday video filmed by and starring hundreds of Klick Health employees bringing joy (and often tears) to unsuspecting people across the United States and Canada. After volunteering for the feel-good project, each received a $100 bill with a simple direction: use it to spread joy. 

Med Ad News had a chat with Bill McEllen, partner at Fingerpaint, who has been named lead of all advertising offices for the agency.

Amanda Powers-Han, Greater Than One

Amanda Powers-Han, Senior Partner and Chief Marketing Officer for Greater Than One, explores some real-life technology applications that are transforming healthcare today and tomorrow.

Patient communications are no longer fit for purpose, and  although Covid has brought this to the fore, the problems will continue for a long time after the vaccine roll-out if they are not resolved.

FCB New York and FDA’s Center for Tobacco Products announced the launch of the next installment of “Little Lungs,” an effective smoking prevention campaign for teens that portrays a set of lungs stunted by teenage smoking.

“If we’ve learned anything this year, it’s that kindness is also contagious.” This is the rallying cry behind Klick Health’s 2020 holiday video ‘When Nobody’s Watching’, which launched on Dec. 8 on YouTube. For each view, Klick will donate $1 to Sesame Workshop, the non-profit media and education organization behind Sesame Street that’s known for its mission to help children grow smarter, stronger, and kinder.

Outcome Health announced the launch of Who Saves Me?, a campaign to bring awareness to the overwhelming percentage of physicians who quietly suffer from burnout and mental health struggles. 

Aiming to strengthen the concept “Nutrition Connects Us,” created by FCB Health Brasil, Nestlé Health Science is continuing the story of nutritionist Malu – which the company started in 2019 – and launching a new campaign on National Nutritionist Day.