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Maximizing Disease and Product Education Efforts in a Digital World

A combination of regulatory conditions, shifts in physician workplace demographics, and an increased reliance of highly specialized sales personnel has steadily eroded the traditional sales reps’ responsibilities and ability to manage the HCP practice relationship as a true SPOC.

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QuintilesIMS white paper: Large benefit for small numbers

The good news … is that innovation is addressing diseases with high-unmet need such as oncology, autoimmune diseases, and central nervous system (CNS) disorders. But, there is a complicating factor in the economic story: the patient population benefiting from launch brands is becoming smaller.

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Health Care Trends Impacting Organized Provider Groups

The white paper explores trends and market forces affecting organized provider groups (OPGs) and identifies opportunities for pharmaceutical manufacturers to partner with OPGs to develop mutually beneficial programs addressing areas of shared interest.

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The Rule of Three: Mapping Physician Engagement

Understanding the nuances behind why a physician makes a decision regarding an information source when making a clinical decision is key to learning the best way to deliver content that will prompt an engagement.

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Results from recent Alzheimer’s disease trials validate the ProMIS approach

ProMIS Neurosciences announced it has issued a scientific white paper entitled “Results from recent Alzheimer’s disease trials validate the ProMIS approach.”

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Pharma & Biotech 2017 – Review of outsourced manufacturing

Overall, the prospects for the sector remain strong, linked to the expected growth in healthcare. There is a strong case for investment in particular segments, subject to appropriate valuation and due diligence. This report highlights some of the trends that should be in the minds of CEOs, CFOs and investors.

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The Great DTC Shake-Up: Patient insights on direct-to-consumer advertising

“The DTC Attitudes, Behaviors, and Preferences Survey” shows that patients are becoming increasing disengaged with DTC advertising despite spend by pharma increasing.

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Digital Health Set to Change Provider and Patient Marketing Efforts

Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity.

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PBMs’ Attack on Physician Dispensing and Impact on Patient Care

A White Paper from the Community Oncology Alliance (COA) looks at recent moves by Pharmacy Benefit Managers (PBMs) to increase corporate profits by declaring all physician dispensing to be out-of-network.

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Meeting current and future serialization challenges

A white paper from Aesica, a leading pharmaceutical contract development and manufacturing organization (CDMO) for both APIs and finished dosage forms.   Serialization has emerged as a complex challenge for the pharmaceuticals sector,, which is facing a multiplicity of differing regulations that vary from one country to another. Several countries including China, South Korea, Turkey, […]

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Money Talks: Social Media and Inflation Penalties for Generic Drugs

A white paper by Robert Blank, Senior Consultant, Alliance Life Sciences   In November 2015, the Bipartisan Budget Act of 2015 was signed into law, bringing with it a host of changes for the scope and structure of a variety of governmental programs. One such affected entity is the Medicaid Drug Rebate Program. This amendment […]

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Lessons from Latham & Watkins’ Representation of Pacira

FDA rescinds warning letter and admits to incorrect interpretation of drug’s labelling. What can the life sciences industry learn?

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Orchestrated Customer Engagement

This white paper defines, describes, and documents the journey Life Sciences organizations may take to move from MCM and OCM to OCE.

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Technology Enabling Pharma Sales Force in Transforming Practice of Medicine to Science of Medicine

Mobile technology can give Pharmaceutical companies the boost it needs to improve marketing effective­ness and sales performance.

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Bridging The Value Chain – The Pedigree Way

By Arun Ramesh, Lead Analyst, Beroe Inc.   Abstract 1 Serialization – Need of the HourLack of global co-operation on agreement with one common technology over the years has delayed the process of serializing the drugs. By and large, majority of the regions have come up with consensus to have a Unique level Identification Code […]

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Right Place, Right Time: How Health Care and Wellness Companies Are Capitalizing on the Rapidly Growing Point of Care Communication Channel

Point of care (POC) communications, a historically small piece of the consumer-facing communications mix for health and wellness vendors in the U.S. represents a growing opportunity for brands to reach patients and caregivers in settings where they are especially focused on their health and wellness: at the doctor’s office, pharmacy and hospital.

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Threat and Expense of Antitrust Litigation Grows in the Health Care Sector; ACE Report Identifies Due Diligence Practices to Help Mitigate Risk

PHILADELPHIA–(BUSINESS WIRE)–ACE Group today released a new white paper examining the increased risk of antitrust litigation in the health care market. The paper analyzes the recent growth in health care industry transactions and the corresponding rise in antitrust regulation and government enforcement. It also outlines key due diligence practices that health care market participants should […]

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21st Century Cures: A Regulatory Game-Changer for the Pharmaceutical Industry

Regulatory leaders in the pharmaceutical industry continue to watch closely the newly released bipartisan discussion draft called “21st Century Cures.” This 393-page draft document is planned to be taken up by Congress soon and if enacted into law, it could alter how pharmaceutical and medical device products are developed and marketed in the United States. […]

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The Future of Personalized Health Marketing

Insights That Drive High-Performing Experiences With patients and physicians more digitally engaged than ever, it is time for pharmaceutical marketers to leverage the data, channels, and insights to enhance communication, audience reach, and engagement. If we ignore the knowledge that presently exists across pharma from the data intersections of customer needs and customer insight, we […]

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Commercially Driven Product Development: Saving Millions While Delivering Better Results

This paper will introduce the OPEN approach to commercially driven product development, which can help product development teams design products that achieve their full commercial potential while balancing technical and regulatory concerns.

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