Centron repositions with new vision, new offering and new leadership team

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Centron has officially repositioned the company with a new vision, new offering and new leadership team. According to its management, the new vision allows Centron, an integrated healthcare communications agency based in New York with 12 years of industry success, to accelerate client performance and deliver industry-leading ideas and solutions in a changing healthcare environment.

The Centron repositioning has been shaped by the executive team: President Celine Vita; Chief Growth and Strategy Officer Meredith Pugh; and Chief Creative Officer Carolyn O’Neill. The team of Vita, Pugh, and O’Neill have a shared track record of success and leadership at large agency networks, and have reunited at Centron to create a new partnership model that cuts through complexity and focuses on performance-driven strategies, creativity, and seamless execution.

“The repositioning of Centron is a recalibration of the way we do business, based on what we’ve seen in the industry as overly engineered, unnecessarily complex approaches to brand marketing that favor noise over measurable success,” Vita says. “For our clients, Centron will embrace clarity and simplicity for optimal efficiency, putting strategy at the center of everything we do, helping them focus on what’s essential to move their brand forward and make a measurable difference.”

Centron offers full-service healthcare communications across specialty brands, with an emphasis on oncology and rare disease. While Centron previously comprised four separate divisions, there is now one core offering providing the services brands need to thrive in today’s environment: integrated strategic services; creative branding, ideation, and brand experience planning; omnichannel tactical planning and execution; promotional medical communications; and public relations/social media. Clinical medical education and market access strategy are now supported through HealthSTAR Communications, Centron’s independent parent network.

“I am incredibly excited about the new vision for Centron,” says Chris Sweeney, CEO of HealthSTAR Communications. “I believe it is a unique and compelling offering that delivers what clients are seeking in an evolving healthcare environment. After 12 years of success under Marcia McLaughlin, I believe the new executive team is positioning Centron for decades of future growth.”

McLaughlin, former CEO of Centron, has been named vice chair of HealthSTAR Communications and is working closely with all HealthSTAR Communications companies to ensure individualized offerings are available to each client based on specific brand needs.

McLaughlin adds, “I am proud of what we have achieved with Centron to date, and I am certain the newly established executive team, with their singular focus on simplicity and performance-driven creativity, has the right vision to lead the agency into the future.”

HealthSTAR Communications, with headquarters in Mahwah, N.J., is a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years. HealthSTAR Communications maintains an innovative network of subsidiaries designed to provide a comprehensive portfolio of healthcare marketing services, including Centron, HealthSTAR Fusion Group, HealthSTAR Strategic Engagements and HealthSTAR Clinical Education Solutions.

Centron offers full-service healthcare communications across specialty brands, with an emphasis on oncology and rare disease. Centron is a HealthSTAR Communications company and the U.S. lead agency for the Centron Global Network.