ContextMedia becomes largest healthcare decision platform with acquisition of AccentHealth
As the December issue of Med Ad News was going to press, ContextMedia announced that it will acquire AccentHealth, which provides patient education at the point of care, in an all-cash purchase. Through this acquisition, company leaders say ContextMedia will become the largest healthcare decision platform at the point of care in the United States, with a rapidly growing reach across clinics, hospitals, and health systems. In 2016, ContextMedia added nearly one percent of all practices in the country each month and continued to grow rapidly in pursuit of ubiquitous presence of its healthcare technologies into every consultation room in the world. The company believes it will have a presence in seventy percent of all practices in the United States by 2020. The transaction is expected to close by the end of the year subject to customary closing conditions.
“ContextMedia has a vision to embed actionable information and intelligence into every critical healthcare decision,” says Rishi Shah, ContextMedia CEO and founder. “Our healthcare decision technologies drive better health out- comes by empowering collaboration between consumers and their healthcare providers, transforming the communication of treatments and conditions, offering assessment technology for early detection and simplifying complex health information.”
With the measurable impact of ContextMedia’s technology in improving comprehension, conversion, and compliance of chronic disease treatments and lifestyle choices, executives believe the company has the opportunity to create unprecedented positive economic and social outcomes. In one recent study conducted by the Centers of Medicare and Medicaid Services, a medical group utilizing the ContextMedia decision platforms saw up to 10 percent incremental cost savings per Medicare patient after incorporating ContextMedia’s information technologies.
With a portfolio of interactive technologies developed by ContextMedia such as large format tablets that offer physicians 3D anatomical and condition models as well as video-based patient engagement and assessment tools, the company is continuing to innovate and expand its portfolio. ContextMedia will invest in bringing its technologies into AccentHealth’s network of practices to continue transforming the way healthcare providers and patients make healthcare decisions together. With the acquisition of AccentHealth, ContextMedia will reach 55,000 healthcare locations, a scale that company leaders say is unmatched in the industry.
“This acquisition brings us closer to our vision of achieving ubiquity,”Shah says.“The expanded presence of our platform will accelerate our ability to drive positive health outcomes at scale.”
