Dan Trachtenberg and Alison Jackson to Appear at the 2016 Lions Health Festival in Cannes
McCann Health & Great Guns Present 2nd Annual “Fighting For Your Creative Life” Seminar on Saturday, June 18 at 10:00 am
June 16, 2016 – McCann Health and Great Guns are proud to present the second installment of their “Fighting For Your Creative Life” seminar at the 2016 Lions Health Festival, bringing together Dan Trachtenberg, who directed JJ Abrams’ newest film, “10 Cloverfield Lane” and Alison Jackson, a multi award-winning artist who explores cult of celebrity.
Healthcare is a notoriously difficult industry for anyone to be creative in and following convention may seem like the only option. Instead of a single-minded solution, the average creative person has to negotiate a swamp of complicated regulatory barriers, loaded with yet more restrictions and legal demands, all designed to prevent misleading consumers and patients or misrepresenting professional leaders and their integrity. But not all healthcare creatives remain tethered by these constraints.
“The team at McCann Health challenge each other across their global network on a daily basis. Their passion to educate their creatives and brands to strive for more creative work is tireless. Their output is sharp and at times, quite powerful as they think around the rule book to deliver engaging work time and time again. Their demands are larger than life, making it harder each year to deliver speakers that satisfy their quest for the best” said Laura Gregory Founder Great Guns.
“In healthcare communications, our every day is filled with requests to soar beyond restrictions and barriers in order to creatively solve a myriad of medical, health and pharma problems.,” said Jeremy Perrott, Global Chief Creative Officer, McCann Health, who will be introducing the seminar. “Thanks to our friends at Great Guns, we are fortunate to bring two extraordinarily, talented artists to the stage in a powerful demonstration of their personal struggles to fight for their creative lives. Driven by the challenge, motivated by the fear of mediocrity, they are the ones who do something incredible to escape the straightjacket of industry complexities.”
Alison Jackson – Multi award-winning artist who explores cult of celebrity
Dan Trachtenberg – Director, JJ Abrams’ new film, “10 Cloverfield Lane”
Jeremy Perrott – Chief Creative Officer, McCann Health
WHEN: Saturday, June 18, 2016, 10:00-10:45 AM
WHERE: Palais II | Inspiration Stage
Boulevard de la Croisette, 06400 Cannes, France
MEDIA CONTACT:
Deborah Zdobinski | 917.689.8323 | [email protected]
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About Alison Jackson
Alison Jackson is a contemporary artist who explores the cult of celebrity. Born in Hampshire, Alison trained in Fine Art Sculpture at Chelsea College of Art in London, and in Fine Art Photography at the Royal College of Art. Jackson makes convincingly realistic work about celebrities doing things in private using lookalikes, and raises questions about whether we can believe what we see when we live in a mediated world of screens, imagery and internet. She comments on our voyeurism, on the power and seductive nature of imagery, and on our need to believe. Her work has established wide respect for her as an incisive, funny and thought-provoking commentator on the burgeoning phenomenon of contemporary celebrity culture.
Jackson’s speaking engagements have included TED, Tate Britain and Modern, ICA, , National Portrait Gallery, Edinburgh TV Festival, Barbican, Royal Geographical Society, Intelligence2, amongst various universities and colleges.
Awards: BAFTA, Infinity Award-ICP, Photographers Gallery Award, D&AD, and Best of the best. Worked with actors such Benedict Cumberbatch, Eddie Redmayne, Ralph Fiennes, Orlando Bloom, Gillian Anderson and Vanessa Redgrave.
About Dan Trachtenberg
On April 3, 2014, Ain’t It Cool news announced that Trachtenberg would direct a film for Bad Robot Productions titled, “Valencia.” It turned out to be a code name for ’10 Cloverfield Lane.’ The trailer dropped on January 15, 2016, at midnight, with producer J.J. Abrams commenting, “ The idea came up a long time ago during productions. We wanted to make it a blood relative of ‘Cloverfield.’ We wanted to hold back the title for as long as possible.” Danny was signed by J.J. Abrams to helm ’10 Cloverfield Lane’ after Abrams saw his sort film, ‘Portal: No Escape’ based on the video game ‘Portal.” The short film has been watched over 17 million times. Dan was already a well-folloed video podcast host. He was one of three hosts of The Totally Rad Show and a former co-host of Geekdome. Both programs were hosted at Revision3. Trachtenberg also directed commmercials for Lexus, Nike, and The Coca-Cola Company.
About McCann Health
Comprising the world’s most connected community of health and wellness experts, McCann Health (www.mccannhealth.com) is the most awarded professional and consumer health communications network with the largest international expertise spanning 20 countries and 60 offices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
About Great Guns
Since its inception GreatGuns has been intensely client-focused and works in close concert with ad agencies large and small in a uniquely collaborative and fun environment. Long associations and regular repeat business ensure a solid platform for original thinking and new media development.
GreatGuns has a carefully selected roster of director’s work around the world on a variety of platforms, from web content to global campaigns. Every year the company continues to perform consistently well in international awards. In the last year alone Great Guns garnered multiple awards including Creative Circle, Shots, Cannes Lions, Cristal and LIA.
The growing global reach of the company is only in answer to demand from clients and agencies. Each office is self-sufficient and customized for its local needs, yet all carry the same ethos and work ethic. Whichever location you visit you will find a select number of locals committed to providing great content across multiple platforms.
About the 63rd Cannes Lions International Festival of Creativity, 18-25 June 2016, Cannes, France Founded in 1954, Cannes Lions is an eight-day programme of creative inspiration, celebration, education and networking. Over 15,000 delegates from around 100 countries attend the Festival, making it the only truly global meeting-place for branded communications professionals to connect, share and discover.
Lions Health is dedicated to life-changing creativity, showcasing and inspiring ideas that transcend especially challenging boundaries. With insights from thought-leaders, marketers, specialists and scientists, Lions Health connects global healthcare and pharmaceutical professionals, allowing them to share successes, problem-solve and do business.
Deborah Zdobinski
SVP, Brand Communications Director
t + 1 646 865 3017 m + 1 917 689 8323
[email protected]