Digital Health Set to Change Provider and Patient Marketing Efforts

 

ePharma Exclusive Whitepaper:

Digital Health Set to Change Provider and Patient Marketing Efforts

 

Delivered by KNect 365

 

 

Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity. In fact, marketing efforts around digital health have significantly increased most pharma, medical device and clinical solutions budgets while attempting to influence an entirely new kind of consumer. We can see this transition very clearly in how health entities market to patients and to providers, all of whom are consumers and users in this new digital world. With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem.

 

For the full report, download the exclusive whitepaper >>> Digital Health to Change Provider and Patient Marketing.