Dr. Oz and iHeartMedia Announce Multiplatform Content Partnership
NEW YORK, April 30, 2015 /PRNewswire/ — Dr. Mehmet Oz announced today a partnership with iHeartMedia that will deliver Dr. Oz’s incredibly popular consumer brand and content across iHeartMedia’s spectrum of media platforms — broadcast, digital and mobile.
“I have always seen radio as a terrific way to reach people in their daily routines and deliver health information in a way that is fun and easy to understand — and now I’ll be able to expand my reach to communicate with listeners across digital and mobile as well,” said Mehmet Oz M.D., host of The Dr. Oz Show. “After many years of calling in to iHeartMedia’s programs and visiting studios all over the country, they were the obvious partner for my brand given their wildly successful brands, amazing on-air talent and commitment to the wellness of America.”
“We have been great fans of Dr. Oz and we are thrilled to be able to give him this much larger platform — from broadcast to digital and mobile,” said Darren Davis, President of iHeartMedia Networks. We couldn’t be more excited to be working with him.”
Dr. Oz is a cardio-thoracic surgeon, Emmy Award-winning talk show host and author. The partnership with iHeart is set to begin in the latter part of 2015.
Source: PR Newswire Health
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