Sales and marketing in the digital age
Principals from Med Ad News’ 2007 Manny Award winners and Agency of the Year finalists addressed a variety of questions regarding the healthcare industry in the Fourth Annual Advertising Agency Roundtable. Here, they share their thoughts on emerging sales-force technologies and offer advice to clients interested in exploring Web 2.0 technologies.
Improving patient education Med Ad News spoke with Sylvia Aruffo, Ph.D., research and design, Communication Science Inc., about the state of patient education and how to move forward in improving health literacy among patients.
A new era approaches Med Ad News spoke with Michael Steiner, wealth manager, RegentAtlantic Capital LLC about the wealth management company’s new study on the market forces that will have an impact on the industry’s upper-middle and senior management.
CME: Points of view
In parallel with our feature on continuing medical education, Med Ad News invited a variety of providers, observers, and industry experts to offer their answer in editorial form to the question, “What is the future of CME?”
One-to-one marketing
William Whyte, the director of portfolio marketing for Ortho McNeil Neurologics, spoke with Med Ad News about the value of closed loop marketing to his organization, the new opportunities it offers, and steps his company took to get sales force buy-in for the new technology.
Strategy ensures firm position in biotech for Wyeth Med Ad News’ Gina-Louise Monari had an opportunity to talk with Cavan Redmond, executive VP and general manager of Wyeth BioPharma; and Mike Kamarck, senior VP at Wyeth BioPharma, to gain some insights about how the division is organized and operated.
Improving patient compliance
Industry must connect with patients with immediacy and at a human level to improve compliance, according to panelists at Med Ad News and Guideline’s latest Trend Report breakfast meeting.
Evolution of the blockbuster model
The traditional blockbuster may still have a role in the pharmaceutical industry’s future, but the definition and the role of blockbusters may evolve significantly, according to John Rhodes of Deloitte Consulting. Mr. Rhodes spoke with Med Ad News about the future of the blockbuster, and how industry may need to change development and marketing strategies to keep up with a shifting environment.
Increase market share by reaching decision-making professionals within Pharma and Biotech, Drug Discovery, CROs, Drug and Medical Device Packaging, and Advertising & Marketing Services companies. Generate leads, identify companies experiencing growth, and recruit successful business leaders. PURCHASE NOW – SAVE $149. – SAVE $70!
