Fingerpaint Taps Accomplished Duo to Lead Creative Team

 

Katie Beller and Andy Spitzer to Lead Creative Initiatives From Saratoga Springs

 

SARATOGA SPRINGS, N.Y. – Fingerpaint, a full-service marketing agency with offices in Arizona, Pennsylvania, New York and Ohio, has named a longtime creative duo as the new leaders of the agency’s creative team. Katie Beller and Andy Spitzer will be based in the agency’s headquarters in Saratoga Springs, New York.

Beller and Spitzer, professional partners for a number of years, have won coveted industry awards, such as American Advertising Awards, Clio Awards, Manny Awards, and honors from the prestigious Cannes Lions Health Festival. The pair, who most recently served as creative directors at GSW Worldwide, will work together to lead copy and art, instilling at Fingerpaint a new structure for creative direction.

“Katie and Andy regularly demonstrate their creative prowess by producing work that very clearly reflects their symbiotic rapport with each other,” said Bill McEllen, who leads Fingerpaint’s Saratoga Springs office. “Katie’s talents are rooted in language while Andy’s are anchored to visuals. From a branding perspective, their forward-thinking, cooperative direction is invaluable.”

Beller’s career began with copywriting duties for consumer brands and evolved to creative direction, where her influence and leadership proved critical on a number of high-profile healthcare campaigns that earned global praise. She brings to Fingerpaint a portfolio of experience that spans more than 20 years and includes work on campaigns for surgical devices, dermatology, osteoporosis, eye care, diabetes, and ADHD. 

Spitzer began his career as a storyboard artist in England and spent the next two decades rising through the ranks to the respected and well-earned role of creative director. His background includes consumer and healthcare experience, from medical devices to ophthalmology to chronic disease, oncology, and hair loss. His unique stamp has been placed on campaigns used by some of the world’s most recognizable brands.

“We value collaboration at Fingerpaint, which is why it makes sense to have Katie and Andy lead our New York creative team together,” Ed Mitzen, Fingerpaint founder, said. “Their collective vision and impressive talents will not only elevate the work our teams create, but also serve as a guiding influence for our agency’s future.”