Giant hires new senior VP and VP, group creative director

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SAN FRANCISCO, JUNE 13, 2016–Giant Creative/Strategy, LLC, the largest full-service independent healthcare communications agency on the West Coast, industry veteran Heidi Wright as Senior Vice President, Management Supervisor. Wright oversees a key portion of Giant’s business for one of its largest client partners. The agency also named Susan Osterloh to Vice President, Group Creative Director.

Wright brings with her more than 20 years of marketing and advertising experience across consumer, technology, heavy industry, and healthcare sectors. Since 2003, she has focused primarily on healthcare and biotech marketing, working on both the client and agency sides. Her areas of expertise include global marketing, early commercialization, and launch plans in immunology, oncology, immuno-oncology, cardiology, and other medical categories.

“We are thrilled to have Heidi join the Giant family in a strategic account leadership role,” said Giant President Adam Gelling. “Her experience, enthusiasm, and insight are sure to benefit our clients and culture.”

Previously, Wright was a Group Account Director at Klick Health, where she led the agency’s West Coast-based client portfolio. She managed the global and U.S. launch of a melanoma treatment for a top human therapeutics company in her position as Senior Vice President, Management Supervisor at Cline Davis & Mann. Wright also was client services lead on significant accounts there. While at Amgen, she was a Brand Manager for rheumatology, oncology, and osteoporosis client accounts.

“In my role at Giant, I look forward to forging even newer ways of connecting healthcare and technology, helping to raise the bar for what’s possible in healthcare marketing,” Wright said.

Osterloh joins the agency’s creative leads, as she manages copy and brand leadership across a large book of Giant’s business. With more than 20 years of experience, Osterloh is an integral team member partnering with all key agency disciplines to deliver insightful and strategic results to clients.

Throughout her career, Osterloh has worked in tandem with customers, planners, and account teams to establish imaginative and tactical approaches for multiple billion-dollar direct-to-patient and direct-to-consumer accounts. The AAF, Webby Awards, Cannes, DTC Perspectives, Telly, Communicator, Manny, Global, and Rx Awards all have recognized her work. Osterloh’s previous roles include: Creative Director at Pacific Communications; Associate Creative Director at Centron; and Creative Director at Rapp Collins Worldwide.

“We’re very excited to have a creative force of Susan’s caliber joining the Giant team,” said Giant CEO Steven Gold. “She is going to be a great addition to our exemplary group of innovative trailblazers.”

About Giant Creative/Strategy, LLC

Giant is the largest full-service independent healthcare communications agency on the West Coast, and also has a full-service office in Philadelphia to provide greater geographic proximity to East Coast accounts. As a premier healthcare engagement agency, Giant works to continually deliver significant and measurable results for healthcare brands through high-impact, cross-channel customer experiences. Giant was a finalist for the Manny Awards Agency of the Year in 2012, 2013, and 2014, and won the honor in 2013.