GSW, an INC Research/inVentiv Health company and industry leader in healthcare advertising, named Sonja Foster-Storch as president. Foster-Storch reports to Lisa Stockman, president of inVentiv Health Communications.

“We’re thrilled to have Sonja join GSW,” Stockman says. “Her down-to-earth and adventuresome personality brings a unique blend of positive energy and strategic savvy to GSW. Sonja’s commitment to empowering her teams and nurturing client relationships is right in line with GSW’s ‘Speak People’ philosophy, which continues to change the conversation in healthcare by humanizing health communications.”

As president, Foster-Storch leads GSW’s North American operations in New York City; Toronto; Columbus, Ohio; Montreal; and Newtown, Pennsylvania. She provides strategic direction to help teams create brand experiences that drive results for GSW’s domestic and global healthcare clients. Foster-Storch brings deep knowledge of healthcare advertising, medical communications, and sales experience to the role.

Foster-Storch joined GSW most recently from McCann Echo where, as president, she led the group to “2017 Agency of the Year, Category II” recognition from Med Ad News. Her experience runs deep in the HCP, consumer, and patient audiences, spanning the areas of anti-infectives, cardiovascular, CNS, dermatology, endocrinology, gastroenterology, immunology, pain, and weight loss. In 1997, she headed up the blockbuster launch of Lipitor, where she says working on her first of many co-promotions taught her vital lessons in true leadership, trusted partnership, authenticity, and the priceless value of maintaining one’s sense of humor.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate, and activate people through ongoing brand journeys. Building partnerships with pharmaceutical, biotech, and health-and-wellness clients in 18 major markets around the world, GSW creates marketing solutions through a comprehensive and wide array of services.

Integration with public relations and medical communications agencies at inVentiv Health drives complete communications solutions that build corporate and brand value, and deliver on the bottom line.

INC Research/inVentiv Health is the only fully integrated biopharmaceutical solutions organization.