Healthcasts: 2017
Healthcasts LLC
747 3rd Avenue
New York, NY 10017
Telephone: 866-275-7861
Website: healthcasts.com
Healthcasts lives at the pivotal intersection where leading physicians and medical brands share the latest knowledge on drug therapies to improve patient outcomes, according to company executives.
“Our mantra is ‘Strategy, Execution, Performance’: the deep profiles we have on our member physicians and the insights we gain from them inform the strategic recommendations for successful messaging we offer our pharma partners,” executives say. “We seamlessly execute on these strategies with customized marketing solutions and then provide ongoing analytics to optimize performance.”
The Year’s Accomplishments
Healthcasts enhanced its capabilities in numerous ways during 2016, according to management.
“First, we built a Business Intelligence team with multiple areas of focus,” executives say. “We have gathered, tracked and benchmarked all our new interactive programs, which now extend far beyond the video we initially became known for. With strong relationships with high-decile member physicians across 30 clinical specialty areas, we have built deep profiles of their practices, behaviors and preferences, with advanced segmentation capabilities to offer our clients. Our predictive analytics and modeling is rapidly becoming a powerful and iteratively more accurate tool. Meanwhile, Healthcasts has added to its production capabilities – from distribution to development – so that we can collaborate to create more product in-house, with more control, and a faster time to market. New features include interactive products such as iStory, and patient support tools that enhance our multi-channel menu.”
As a result, the company garnered a Trailblazer award for its work with Shire, recognition from PM360 as an Innovator, and an Elite award for CEO John Theobald, “whose commitment to those on the frontlines of patient care is unparalleled,” executives say.
Structure & Services
Healthcasts offers customized marketing solutions that enable physicians and brands to more effectively share research and insights to better inform patient care decisions. “We strive to meet the needs of our brand partners, and the needs of our physician members – a dual approach that delivers outsize results,” managers say. “Each Healthcasts experience is personalized with respect to specialty, areas of interest, and specific practice needs. Healthcasts programs are available digitally, on-demand on all devices for an optimized, cross-channel experience.”
Company executives say, “Because of our unique access to a dedicated physician community and strong relationships with leading KOL contributors, Healthcasts affords our clients the opportunity to benefit from ongoing physician feedback on content and messaging strategy. We work closely with top pharmaceutical brands and their med-legal teams to develop innovative products that identify the needs of target physicians and engage them in the most effective ways possible. Our analytics guide us in the development of products and continuously inform future initiatives.”
Healthcasts’ products may focus on clinical data, patient identification, sales rep connection, sample access/formulary information and more, according to executives. “We have also tailored programs to complement initiatives outside of Healthcasts (such as speaker events), customized messaging for both key specialists and their referring physicians, and syndicated initiatives to extend our clients’ messages outside of the Healthcasts environment and expand our footprint across the healthcare landscape,” its leadership team says.
According to company management, Healthcasts is “a rapidly expanding company continuously hiring top-notch and diverse talent to support our growth. We inform a community of over 100,000 high-decile physician members, have deep relationships with hundreds of KOLs across specialties, and work on over 130 industry programs annually.”
Future Plans
Healthcasts’ new Business Intelligence team “will become more robust and valuable to sponsors, offering actionable insights prior to, and throughout, each campaign we execute,” according to company executives.
“Our database of proprietary physician member data continues to grow, incorporating the interaction, script level and behavioral information that provide pharma companies with the intelligence they come to us for. As we expand the types of campaigns we perform for sponsors, we are also refining the ROI model to measure the success of these efforts. The ultimate goal is to provide significant ROI for every campaign we run – leveraging our proprietary analytics to predict success from the start. As we improve our predictive analytics we will ensure even greater client success.
“We are expanding our execution team that will upgrade our design, development and client services, so that as we innovate new products they continue to pass through MLR seamlessly. And we are investing heavily in our core product. Innovations within the Healthcasts environment will make the experience even more engaging for physicians who want to share information and collaborate with peers. This end will be further served by improved UX features. We are working to make everything of even more use to more physicians – with one end goal in mind: to serve physicians in their drive to improve patient outcomes.”
Philanthropy/Citizenship
“We are a sponsor and supporter of the Healthcare Businesswomen’s Association, and have supported such initiatives as Pharmapalooza (funding Children’s Hospital at Montefiore), A Love for Life, Alzheimer’s Association, Family Outreach Foundation, Habitat for Humanity, Memorial Sloan Kettering Cancer Center, National Brain Tumor Society, Save The Children, and UNICEF,” execs say.
