Huntsworth Health: 2017
Huntsworth Health
800 Township Line Road, Suite 300
Yardley, PA 19067
Telephone: 215-550-8300
Website: hhealth.com
Huntsworth Health invests in innovative healthcare communications businesses and the talent that sets those businesses apart from their competitors, according to the network’s leaders.
“Huntsworth Health is a team of passionate communications professionals that believe in making a difference in health and wellbeing by engaging audiences in experiences that change perception to precipitate positive behavioral change,” executives say. “Huntsworth Health’s agencies are driven by strategy derived from actionable human insights. We use those insights to create emotionally engaging stories and content that communicates the true value of our client’s brands. We make health care communications ‘human’ through a patient-centric lens.”
Network leaders define Huntsworth Health as “a group of best-in-class boutique agencies with science, medicine, innovation, creativity, and technology as their common DNA.
“While each agency is focused on the specific needs of their clients we are agile and nimble and can create an integrated team to address challenges that require a multidisciplinary solution. One point of contact, consistent strategic oversight and effective and efficient tactical delivery are the advantages you gain from our unique, flexible, and agile approach.”
“Huntsworth Health is unlike any other umbrella (holding) company in that we are agile and nimble and we have a very flat organizational structure which enables us make decisions and not have to go through layers of management to respond to client needs,” says Neil Matheson, global CEO. “We have always invested heavily in our market leading brands while ensuring that those brands have a framework for collaboration and integration of services when clients require a broader solution.”
Network execs say, “Our solutions-focused teams work seamlessly together to deliver solutions that build higher brand value for our client’s brands.”
The leaders of Huntsworth Health believe that “exceptional brands are built from exceptional strategies. Data that inform our understanding of the world in which individuals will become immersed in your brand are critical to the strategic process.”
According to managers, “Creativity is not a commodity. It’s a unique intellectual process driven by talent and fueled by freedom of thought. Technology is enabling health and science in a very broad way. We see technology driving two very critical aspects of health and science brand communications.”
Other network tenets are the belief that the diagnosis and management of disease is on an individual patient level and there should be access to information and educational content for healthcare professionals, patients, and consumers. “We value personal and professional integrity, encourage empathy for one another, our clients, and the customers they serve, and we believe that personal accountability is the highest form of respect – for one’s self and for others,” executives say.
“Our clients are looking to develop trusted partnerships with companies that can provide a range of services across multiple service offerings,” says Annabelle Sandeman, chief commercial officer at Huntsworth Health.
“Rather than being a one-stop shop we create purpose-built teams for our clients that represent all the skills, expertise, and experience that is needed to implement an integrated, strategically-driven, multichannel program.”
During 2016, Huntsworth Health continued to grow both revenue and profit at double digit pace. “We added created three new agencies in 2016; Traverse
Health Strategy, a healthcare marketing consulting business; FirstHand a multichannel healthcare marketing agency; and FABRIC, a multicultural marketing agency,” executives say.
In addition, Huntsworth Health built a market access group, which includes health economics expertise within ApotheCom.
“We have always been successful in establishing new agencies by hiring amazing talent and giving them the support they need to build a successful business,” according to Matheson. “We established Evoke in 2006 and they have just celebrated their 10th anniversary and 10th success year of double digit growth.”
Evoke exceeded $60 million in revenue in 2016.
Structure & Services
Huntsworth Health comprises boutique agencies that deliver a full spectrum of healthcare communications services. From clinical trial support to consumer marketing, the Huntsworth Health agencies deliver scientific and medical communications; medical affairs; publications planning, abstract, poster, and manuscript development; medical education; MSL training; branding; multichannel marketing for HCPs and consumers; content marketing; public relations; social media; as well as sales training and development.
Future Plans
“We will continue to drive double digit growth through the organic growth of our new businesses as well as strategic acquisitions that provide synergy or fill gaps in our service offering,” executives say. “We will continue to invest in innovative agencies and exceptional talent in all parts of the world where our clients require our services.”
“Huntsworth Health is a great place for acquired businesses to flourish and realize their true potential,” says Frank Galella, global chief financial officer. “We are very keen to add innovative, entrepreneurial, and synergistic businesses to our group to fill gaps in our service offering or add critical mass to existing agencies.”
Philanthropy/Citizenship
Huntsworth Health supports community-based health-related charities and organizations that conduct medical research across all therapeutic areas.
“We make donations to food banks in all of the cities where we have offices at Thanksgiving and several of our agencies conduct food drives in their offices,” Huntsworth Health management says. “We also support our employees as they participate in fund raising initiatives that fit with our charitable mission.”
