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Intouch Solutions Promotes Peter Weissberg to Vice President of Market Access

Written by: | admin@medadnews.com | Dated: Thursday, July 6th, 2017

 

NEW YORK (July 6, 2017) – Intouch Solutions proudly announces the promotion of Peter Weissberg to vice president of market access. A leading marketing agency serving the pharmaceutical industry, Intouch has seen rapid expansion over the past five years and actively promotes experienced leaders from within the over 650-person firm.

Since joining Intouch in March 2016, Weissberg has played an integral role in the company. Weissberg, previously group director of market access, was hired to launch a new offering, Intouch Market Access. He has since grown the practice dramatically, and his promotion is a direct result of this continued growth.

“Peter holds an unparalleled passion and infectious enthusiasm for the market access arena,” said Faruk Capan, CEO. “Not only is market access critical to our clients’ businesses today, it also requires a new approach. Peter has the deep knowledge and the skillset to drive our clients’ businesses forward. I look forward to watching him take Intouch Market Access to a new level.”

Weissberg leads a team of market access professionals across three offices, delivering insights, strategies and solutions to maximize product commercialization. With more than 16 years of expertise, Weissberg understands how to balance and address the needs of a variety of healthcare stakeholders. He focuses on bringing to market innovative solutions to solve market access business challenges across contracting, access/reimbursement, patient support programs, pullthrough and life cycle management.

“Today, pharmaceutical pricing in general is a national conversation, and it’s no secret that market access is one of our industry’s greatest challenges,” said Weissberg. “As VP of market access, I look forward to continuing to help our clients navigate the complex and always-in-flux world of market access, helping them integrate their market access strategy into their broader brand strategy to drive success.”

 

About Intouch Solutions Inc.

Founded in 1999, Intouch Solutions Inc. is a privately held marketing agency with offices in Kansas City, Chicago, New York City and London. Intouch employs more than 650 people and has been named Agency of the Year five times by several industry publications. Specializing insolutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.

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