NEW YORK, NY (September 20, 2016) – The Greater Than One (GTO) Group, a leading communications company, announced the promotion of James Mackie to Partner, adding depth to a team of executives designed to improve the customer experience and performance through insight-driven strategic planning and measurement.
Mr. Mackie is the GTO Group’s latest high-profile hire in recent months and comes at a time of accelerating revenue growth. “With Jim’s role as a Partner responsible for insights, analytics and advisory services he will provide the transformational and solutions-oriented thinking that will add value to our clients’ core businesses,” said Elizabeth Apelles, CEO of The GTO Group. “He will be focused on providing insights to our clients and helping them to adapt to the convergence of marketing, communications, technology, and design.”
Mackie is an accomplished agency executive who brings extensive healthcare, advertising, and strategy experience with Fortune 500 companies to GTO. With Ogilvy, he served as the WPP Global Operations lead for Bayer. He also partnered with Morgan Stanley Wealth Management’s internet strategy team to create game-changing mobile experiences. He combines a considerable background in healthcare with fresh perspectives from other verticals, having worked on groundbreaking programs for clients like SAP, Nike, and Diageo. Mackie started his career as a management consultant at Anderson Consulting.
“Our clients realize the importance of our top executives having a deep cross-discipline knowledge,” said Apelles. “Jim is passionate about the ways clients can transform their businesses to make their customers’ lives better. His ability to enhance our agency’s global brand communications offering will provide us with the capability to service our clients’ needs for transformational thinking.”
The GTO Group is the leading independent global communications company dedicated to interacting in a digital world by providing services across consulting, digital transformation, performance, marketing, and media disciplines. It is headquartered in New York with teams in San Francisco, Philadelphia, Raleigh-Durham, Madrid, and Milan.