JUICE Global Network

322 8th Avenue, 10th Floor

New York, NY 10001

Phone: 212.647.1595

E-mail: [email protected]

Website: juicepharma.com

 

 

“Whether we’re engaged as the global brand steward for a multi-country effort or as the global gatekeeper for a targeted regional program, the JUICE Global Network (JGN) is uniquely able to identify and collaborate with the perfect partners in support of an assignment,” says Lynn Macrone, founding partner and chief creative-strategic officer.

According to network leaders, this commitment to creating “the right fit” of pharma-savvy global agencies distinguishes the JGN, an organization that welcomes both independent as well as holding-company agencies to work collaboratively in service to a brand. Says Macrone, “We’re less concerned about business territories and spreadsheets, more focused on the end result, which translates into success for our client.”

Independent, and women-owned and operated, the JUICE Global Network operates with JUICE Pharma Worldwide at the helm, acting as lead agency in support of hand-selected global teams across every major market in the Americas, Europe, and Asia-Pacific regions, network leaders say. “Through this highly customized working model, the JGN is able to provide pharma marketers with the opportunity to work with best-in-breed regional agencies as well as continue with specific agency relationships they feel may provide additional value to their overall communications plan,” executives say.

As a result, according to network leaders, the JGN has established itself as a network that leverages brand intelligence across agencies and channels and improves efficiencies of scale, creating the breakthrough promotional programs that result in global brand recognition and commercial success.

 

The year’s accomplishments

In 2015, the JGN was engaged by Bristol-Myers Squibb to revitalize worldwide brand recognition and campaign consistency in key global markets on behalf of Orencia. Executives say a collaborative global concepting effort was initiated in the United States, Germany, and France, resulting in a powerful and globally relevant creative campaign. Working with the worldwide brand team, the JGN established the global strategy and creative, story flow and key messages, leveraging technology to implement successful pull-through at the regional and local level. According to Lois Moran, president and CEO, the process was initiated “in the spirit of putting the brand at the center – to bring to life the global vision for Orencia.”

The JGN continues its support of ongoing global accounts, as global HCP/digital AOR for Merck on Belsomra for insomnia, Isentress and Raltegravir QD for HIV-1, as well as the Merck Adult Vaccine Franchise. The JGN is engaged by Pfizer as the global HCP/HCC/digital AOR for hemophilia brands Xyntha and BeneFix, as well as for Leo Pharma in support of Picato for actinic keratosis.

 

Structure and services

In addition to JUICE’s U,S. offices in New York and San Francisco, the JGN encompasses pharma agency partnerships in the United Kingdom, Germany, Spain, France, Italy, Canada, Japan, China, Mexico, Brazil, and Costa Rica. Executives say the JGN also provides global strategic alliances across multiple disciplines that include scientific education, multicultural, payer, public relations, and global policy. And, as an advisory board member of Worldwide Partners Inc., the JGN offers its clients access to the wide-sweeping resources of the largest independent agency network in the world, representing 70 member agencies across 45 countries.

The JUICE Global Network also provides the opportunity for companies with more mature brands to leverage ZEST Adaptics, specializing in the adaptation of existing content into highly effective content adaptation and derivative tactical execution, executives say.

 

Future plans

“The JUICE Global Network is committed to the delivery of quality, synergistic healthcare communications that improve patients’ lives throughout the world,” Macrone says. “We welcome the opportunity to customize a tailor-made solution for potential new clients, and to service them with extraordinary care.”