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Kieran Walsh Appointed President of Greater Than One Inc.

Written by: | admin@medadnews.com | Dated: Thursday, May 18th, 2017

New York, NY (May 18, 2017) Greater Than One, Inc. (GTO) announced the appointment of Kieran Walsh as President of its US operations, effective immediately.  Walsh will be responsible for leading the GTO staff and offices in New York and San Francisco and for providing oversight on all US-based accounts.

Walsh is a veteran leader in the digital ad agency business and a proven account director for pharmaceutical clients, including Grifols, Johnson & Johnson, Merck, Amgen, Pfizer, Sanofi, and Boehringer Ingelheim.  His agency experience includes senior roles at J. Walter Thompson, Digitas Health, Lowe Alchemy, and Rosetta.

Over the past few years, GTO has pivoted from a media-led company to an omni-channel AOR agency with a strong media offering. “At this stage in our growth, it is important to add a layer of exceptional management and leadership skills,” said Elizabeth Apelles, GTO Group CEO. “Kieran has an abundance of both.”

“I am excited to lead GTO and to work with such an outstanding team,” said Walsh. His vision for GTO includes ensuring brand teams are configured not only for nimble delivery in the moment but also for superior service and stewardship throughout product life cycles.

“We will enhance our partnerships with our valued clients at Grifols, AcelRx, Promius, Jazz, Neurelis, Actelion, and Portola,” said Walsh. “And we will build new relationships with pharma and biotech clients who are looking for a full suite of services under one roof.”

 

About Greater Than One

Greater Than One is a leading independent, global healthcare agency with offices in New York, San Francisco, Madrid, and Milan.  We have a wealth of experience in the pharmaceutical and biotech space, with specific emphasis on rare & niche diseases.   Our goal is to seek out partnerships with small-to-mid size biopharma clients that are launching novel therapeutic compounds into the market. We partner with our clients throughout various stages of the commercialization life cycle; offering full-service AOR and media services, branded and unbranded digital marketing solutions, social media and influencer marketing expertise, and strategic planning solutions.  GTO has become an expert agency partner, launching innovative biotech and pharmaceutical products, and ultimately ensuring these vital medical treatments reach those in need. 

 

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