Klick Health: 2016
Klick Health
175 Bloor Street East, North Tower, Suite 301
Toronto Ontario, M4W 3R8
Phone: 416-214-4977
Facsimile: 416-214-4966
E-mail: [email protected]
Website: klick.com
Accounts
Account wins: 15
Active business clients: 46
Brands by 2015 sales
Brand product accounts held: 72
$50 million to $100 million: 17
$100 million to $500 million: 41
$500 million to $1 billion: 6
$1 billion or more: 4
Services Mix
Digital Marketing: 50%
Digital Enterprise Services: 30%
Advertising and Brand Development: 20%
Klick had an extraordinary year, according to agency leaders. “We accomplished the things you might expect from a hypergrowth agency, but we also did the unexpected and caused many to do a double-take and think of us in a whole new way,” executives say. “Here’s how it all breaks down.”
The year’s accomplishments
In 2015, Klick Health grew its business by 39 percent. According to management, 91 percent of that growth was organic, as the agency took on new brands for existing clients. The agency also won 15 new accounts from various clients.
“Then there’s our team,” executives say. “At a time when the unfortunate trend at many agencies is to downsize, our team continues to expand. In 2015, we interviewed over 15,200 candidates, promoted 90 Klicksters, and grew by 48 percent to 485 people strong and growing!
“In continuing our journey to build a center of gravity for brilliant minds, we attracted some of the industry’s best talent for roles across all parts of the business, such as the Global CEO of Havas Health Doug Burcin (Klick’s new chief growth officer), other agencies’ managing directors (like in-sync’s Leslie Jamison) and creative directors (like Y&R’s Brent Turnbull), and veteran clinical trial and commercialization expert Michael W. Young.”
Other milestones, executives say, include the appointment of CEO Leerom Segal onto the Google Health Advisory Board for being, according to Google, “at the forefront of digital health with a level of empathy and creative bravado that is taking the industry in exciting, new directions”; the agency being named the first Veeva Multichannel Certified health agency in North America and only one of a few in the world to attain Level 4 Veeva Systems certification; ; and winning 305 awards – almost triple that of 2014 – for client creative/marketing, corporate management, and culture.
Klick Health’s accolades last year included being named the Internet Advertising Competition’s (IAC) 2015 Top Agency, winning 21 IAC awards; being a Top 5 Best Places to Work, Best Workplace (Platinum winner), Technology Fast 50, and Best Managed Company; and being recognized for having one of the World’s Top 10 Intranets by the Nielsen Norman Group.
“Plus there’s stuff you wouldn’t expect from an agency,” executives say.
In 2015, Klick Health launched its Science Visualization practice to work closely with Klick Labs to develop new ways of delivering value to clients. “For example, we launched an experience for an inflammatory bowel disease brand to immerse sales reps in a unique mechanism of action using reality,” executives say. “Our work in adapting VR for healthcare was covered by CNBC biotech/pharma reporter Meg Tirrell, and will soon be featured on Fox TV’s syndicated ‘Xploration Earth 2050’ series.”
Working with the American Medical Association, the agency launched the STEPS Forward campaign, a “revolutionary” online learning platform that addresses physician burnout. According to agency leaders, “The website we developed has attracted over 35,000 users since its launch in June.”
Klick Health launched the MUSE event series in 2015 to “inspire the industry, share ideas, and connect new dots to generate exciting new possibilities in health,” executives say. Over the course of the year, MUSE attendees in Boston, Chicago, New York, Philadelphia, and Toronto heard from speakers such as Boston Marathon bombing survivor Adrianne Haslet-Davis and teen cancer researcher Jack Andraka.
Agency leaders claim that attendance grew by 400 percent by the third event, developing a reputation as a “must-attend” event. These executives say one tweet from MUSE New York captured more than 230,000 impressions, almost 14,000 YouTube views, and coverage on FOX News.
Also in 2015, the agency partnered with the Biotechnology Industry Organization, Google, and Veeva Systems to produce the Klick Ideas Exchange, which explored the future of healthcare with the more than 160 leading biopharma CEOs.
The lineup of presenters included President Bill Clinton, Dr. Eric Topol, Dr. Ezekiel Emanuel, and Dr. Daniel Kraft. Klick executives claim that it received more than $700,000 worth of news coverage.
On stage, President Bill Clinton stated, “If you look at Klick, our host, they’ve been named variously one of the 10 most admired cultures…, one of the 10 best employers…, one of the best places to work…This counts for something.”
Structure and services
Executives describe Klick as a privately held, independent full-service agency, operating as a commercialization partner to its clients. “We offer a full spectrum of services – including strategy, creative, analytics, instructional design, user experience, relationship marketing, social, and mobile,” executives say.
Future plans
Based on the success of MUSE and Ideas Exchange (including requests from clients to produce their events), Klick is looking at expanding its services into experiential and event marketing.
Philanthropy/citizenship
According to agency leaders, “giving back is very near and dear to everyone at Klick.”
In 2015, Klick donated more than $286,000 to charity. Of that, $110,957 was raised through the agency’s Klick it Forward program, which is built into its workflow and rewards employees with credits to donate to the charities of their choice. “To help bring the program full-circle, we sent employee ambassadors to Ecuador and India to build schools with Free The Children,” executives say.
The agency also participated in a number of other philanthropic initiatives, including a holiday food drive through which it donated 36,500 pounds of food for a local food bank, and raising $10,000 in December for SickKids children’s hospital at Klick’s Friday night #taverngives socials.
Executives say the agency also helped launch the 2nd annual ALS Ice Bucket Challenge, filming a video starring Challenge Co-Founder/MUSE presenter Pat Quinn and 70 Klicksters to raise more awareness and funds for ALS Research.
