Jay Carter has been a visionary leader in the pharmaceutical advertising industry for almost 38 years, most notably as the growth catalyst for AbelsonTaylor’s evolution from a 28-person shop in 1988 to one of the largest and most creative independent healthcare agencies in the world today.
Celebrating more than 30 years of creative excellence, Med Ad News honors the best in pharmaceutical and healthcare advertising at the annual Manny Awards ceremony April 21, 2022
For three decades, the Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to acknowledge those making significant contributions to, and celebrate creative excellence in, healthcare communications. On this special evening, more than six hundred industry peers will join Med Ad News in honoring winners in a range of award categories.
Award categories are separated into those voted on by industry peers, nominated by industry peers, and selected by the editors of Med Ad News.
The April 2022 Manny Awards. Event is black tie:
Don’t miss this highly anticipated event!
Register to attend the 2022 Manny Awards
Call for Entries
Get recognized for the significant contributions and celebrate creative excellence. Register or nominate your company or an individual below.
Each year, Med Ad News Manny Awards categories are judged exclusively by the managing executives(s) and head creative director(s) from each participating healthcare communications agency. Independent to the rest of the awards program, Med Ad News editors vote on the Agency of the Year category awards.
More than 200 agency executives are eligible to review and vote. The judging process takes place in March. At this time, Med Ad News posts category submissions and samples from all of healthcare communications agencies on a specially created Judging Website. Judges will individually review and vote on these submissions via our online judging website. All individual votes remain confidential.
In addition, voters are invited to submit nominations for Industry Person of the Year and Best Launch Campaign of the Year.
In 2016, a second level of voting was introduced, conducted by a carefully vetted jury of industry experts. Finalists in each category, determined by the initial online voting process, will be reviewed in detail by our judging panel. Each finalist campaign will be assigned a “MedAdvocate”, an unbiased representative asked to present the outstanding components of that finalist campaign and to inspire a dialogue surrounding that submission.
This process will be repeated for each category finalist, for each creative category. Following the panel’s discussion, our Jury will be asked to cast their blind ballots for our winning campaign.
Industry Person of the Year and Best Launch Campaign of the Year are reviewed and determined by Med Ad News staff based on agency nominations. Remaining categories, including Agency of the Year winners and finalists in Category I, II, III and the Heart Award and Vision Award are decided by Med AD News staff based on profile submissions and subsequent research and review.
Each Manny Awards category has one winner and it is revealed in the Med Ad News April issue and at the Med Ad News Manny Awards ceremony in New York City.
If you would like to be included as a judge:
Submit the name, job title, and e-mail address of the agency representatives whom will be judging to [email protected]. Eligible judges include: managing executives(s) and head creative director(s) from each participating healthcare communications agency.
Manny Awards / Categories
- Advertising Agency of the Year Category I
- Advertising Agency of the Year Category II
- Advertising Agency of the Year Category III
- Advertising Network of the Year
- Best Consumer Campaign – Radio/TV
- Best Consumer Campaign – Web
- Best Consumer Campaign – Print
- Best Professional Campaign – Web
- Best Professional Campaign – Print
- Best Digital Campaign – Patient
- Best Digital Campaign – Physician
- Best Medical Device Campaign
- Best Nonbranded Campaign
- Best Philanthropic Campaign
- Best Agency Campaign
- Heart Award
- Industry Person of the Year
- Most Admired Agency
- Most Creative Agency
- Vision Award
- Best Managed Markets Campaign
- Best Launch Campaign
- Agency on the Rise
- Marketer on the Rise
- Diversity & Inclusion Champion
- Best Experiential Campaign
- Best Patient Engagement Campaign
- Best Rare Disease Campaign
- Best Social Media Campaign
Jay Carter, Executive VP, Director of Business Development at AbelsonTaylor and Med Ad News’ 2022 Industry Person of the Year, shares some thoughts about his mentors and career path.
When you have a brand with as much promise as Farxiga, you need someone at the helm with the drive and vision to help it reach its full potential. And that person is senior director of marketing for Farxiga, Allison Garrity. When Garrity joined the Farxiga team, the established AstraZeneca brand already had a strong legacy in type 2 diabetes (T2D), but momentum had stalled, teams needed to be rebuilt, and – the biggest challenge of all – Farxiga had to revolutionize care again, this time with indications in heart failure (HF) and chronic kidney disease (CKD).