Massachusetts Docs May Get Free Lunches

After years of debate, the Massachusetts legislature yesterday weakened portions of a controversial law that bans drug and device makers from providing gifts to doctors. Lawmakers voted to allow doctors to receive free meals and they also repealed a disclosure rule that requires all financial arrangements between drug and device makers with prescribers to be posted on a website maintained by the state Department of Public Health.

The changes were included in the fiscal budget that must be approved by Massachusetts Governor Deval Patrick within 10 days, which sources say he is expected to approve. Currently, drug and device makers can only pay for meals offered in conjunction with an educational presentation - otherwise known as continuing medical education - if the meeting occurred in a hospital or office setting.

What will the rollback allow? Doctors can receive “modest meals and refreshments” in connection with non-CME educational presentations about the “benefits, risks and appropriate uses of prescription drugs or medical devices, disease states or other scientific information.” And these must occur in a venue and manner “conducive to informational communication,” according to the bill, although that is not the same thing as accredited continuing medical education.

However, there are reporting requirements. Drug and device makers must file quarterly reports detailing all educational presentations, which must include the location of the presentation; a description of any pharmaceutical products, medical devices or other products discussed at the presentation; and the total amount spent on the presentation and an estimate of the amount spent per participant on any meals, refreshments or other items of economic value provided (see sections 108 through 114 of the proposed budget).

The 2008 law, which you can read here, was seen as a way to limit undue industry influence over medical practice. Similar concerns sparked a US Senate investigation into financial relationships between drugmakers and physicians, and ultimately led to the Sunshine provision in the Affordable Care Act that, next year, requires payments for consulting and grants, among other things.

"The trust at the heart of the patient-doctor relationship is in danger," according to a web site run by the American Medical Student Association, which mounted a campaign against changing the Massachusetts law. "What is clear is that patients disapprove of 'free lunches' and 'wining and dining' for doctors, and they worry about the objectivity of medical decisions."

But the ban has upset some doctors (read here), and pitted various consumer and patient groups against restauranteurs and the pharmaceutical and device industries ever since. Those in favor of repeal argue the ban has stifled business seeking to expand in Massachusetts and robbed the state of revenue, such as a pair of medical industry conventions that were to have been held in the state.

“The gift ban has been devastating to restaurants and thousands of middle-class employees,” according to a statement on the Massachusetts Restaurant Association web site (read here). However, state tax receipts on meals increased last year and the same trend continued through the first five months of this year, according to the state Blue Book (see here and here).

State coffers aside, some eateries maintain the ban has had real consequences. The Chocolate Truffle, for instance, is not selling as many chocolate shoes, a popular corporate gift, since the ban took effect. “We have closed a store in Lynnfield, we have drastically cut the number of employees we have,” Erin Calvo-Bacci told a Boston television station last week (look here). “If that gift ban was gone then we could increase our production.”

Four years ago, the move to enact the ban prompted industry threats to curtail investments and meetings in the state. Four years ago, Sanofi ceo Chris Viehbacher, who then headed the GlaxoSmithKline North American pharma biz, sent harsh letters to Massachusetts lawmakers (read here) and several trade groups similarly issued warnings that clinical trial work may be curtailed (see this). Just the same, the Biotech Industry Organization just concluded its annual gathering this month... in Boston.

One proposal contained in the budget that heartened the American Medical Student Association is the creation of an academic detailing program, which would receive $500,000 in funding. This would provide an evidenced-based outreach and education program on the therapeutic and cost-effective use meds to physicians, pharmacists and other health care professionals authorized to prescribe and dispense prescription drugs.

95 Comments

Jun 29, 2012 - 9:23am
Ed, it's been awhile since I reviewed the new law, but I don't think that the Free Lunch provision in Massachusetts as written will fly under the new Obamacare law. At the least it may need to be tweaked so that Michelle will know whether you ordered Hollandaise sauce with your Steak Tartare.
Jun 29, 2012 - 9:56am
For some reason, this phrase comes to mind: "Bulls make money, Bears make money BUT Pigs get slaughtered.'. We'll see how healthy this is for the patients.
Jun 29, 2012 - 11:02am
Just a heads up, the governor is Deval Patrick.

Confusing I know, last name first name, first name last name.

Hi Clark,

Yes, thanks. You're right. It is confusing and hopefully is not a sign of dyslexia, because I probably made the same flub before. Anyway, I appreciate the note.

ed

Joker Jun 29, 2012 - 12:00pm
Gift ban or no gift ban, most reps offer no value. My primary care doctor told me that he is writing 90% generics because he gets a nice check from insurance companies at the end of the year. Doctors, pharmacists and patients are all incentivized to used generics. There are a few branded drugs that will still have a place, but in primary care it's going to the lowest bidder. I'm sure as Obamacare moves forward this will continue to accelerate.
Jun 29, 2012 - 1:07pm
Joker when you get necrotizing enterocolitis from one of your generics call up the company's help line in Hyderabad as you watch your bloody diarrhea pour forth. Try to get a human as you gradually lapse into hypovolemic shock. By then it will be too late to switch to the best braded drug in the world.
Joker Jun 29, 2012 - 1:15pm
Original, funny stuff.....I don't have faith in any of these companies. Sure, there's some truely beneficial meds out there. There's also a whole bunch of pseudo science thats being pushed on people with a very poor risk/benefit ratio. Have you seen any of the headlines over the years? You know, the ones that start off "company knew about MIs, strokes, Cancer, Suicidality etc...but covered up?

It's all about dollars and cents, you know that as well as I do.

Jun 29, 2012 - 1:49pm
A chocolate shoe for a month's anti-depressant, now that's depressing. Those who continue to think small meals have no impact on physician prescribing behavior do not understand human behavior. One primary objective is to create a sense of obligation, which is very easily accomplished with a chocolate or even a plain vanilla shoe.
Jun 29, 2012 - 2:14pm
Sigh another anti-pharma rant but who cares about outcomes when managed care companies can just flat out give checks for doctors to write inferior medicines. Yet let's bash pharma for a 10 dollar lunch so smart focus on the mole hill and miss the mountain. If managed care companies gave damn why do PA’s come in at the highest tier rather than at the 2nd tier? Is it to further restrict access a Doctor deems necessary. Yet never an article about the managed care company has screwed up healthcare worse than an malpractice attorneys.
Jun 29, 2012 - 2:55pm
Managed care companies attempt to balance quality and cost. When docs have no skin in the game and receive bribes they tend not to be very concerned about the cost and value of what they are prescribing. We have been through this before, a branded medicine that has a documented higher value as far as safety, efficacy, and total cost of care will win. The large majority of drug-treated conditions are not life-threatening emergencies. Diabetes, hypertension, cholesterol, etc. lend themselves well to trying generic medicines first. If those don't work then it's time to move to more expensive products.
Jun 29, 2012 - 3:05pm
I recommend you read the following: Let Them Eat Prozac, by David Healy, MD The Emperor's New Drugs, by Irving Kirsch, PhD Our Daily Meds by Melody Petersen The Truth About Drug Companies by Marcia Angell, MD Overdosed in America by John Abramson, MD Anatomy of an Epidemic by Robert Whitaker The Myth of The Chemical Cure by Joanna Moncrieff, MD And dozens of papers on line by Walter Brown, MD,Robert Simon, MD & gazillions of others.
Joker Jun 29, 2012 - 3:17pm
Managed.....you sound like a pharma employee who's been brainwashed by the machine. Have you ever asked yourself why a pharma company has never ever done a head to head vs. a generic to demonstrate superiority? If they could prove significant benefit, I'm sure they could make a case and get some usage vs. the billions of generics dispensed every year.

If there is a significant and novel product it will be covered : ie MS drugs, RA drugs , Onc drugs etc. When these "branded" products have 10 equivalent generics....please wake up!!

Jun 29, 2012 - 3:22pm
I am not brainwashed, I am a managed care pharmacist. They haven't done the studies because the drugs are not better or provide more value. I know that, I'm just tired of the pharma whining. If your exepnsive brand drug is better, prove it. If not, piss up a rope.
Jun 29, 2012 - 4:13pm
Joker, lay off MC. I am your all purpose concubine.
joker Jun 29, 2012 - 4:26pm
MC, I don't think my message was clear...it was directed to "managed to care not". I'm with you, unless they have proof, pharma will just have to accept tier 3 , PAs and step edits. Otherwise these QD formulations of 20 yr old BID drugs etc are a joke.

I don't know how these reps run around all day peddling this foolishness. I guess people will do anything for money. Not only that, doc and healthcare professionals don't need these clowns in and out of offices all day. Send the samples in the mail and save on the 100k salaries, bonuses and benefits.

Original, thanks for the offer ... but I'm in a relationship

Jun 29, 2012 - 4:45pm
Legislature is a day late and dollar short. Pharma has curtailed many of its promotional activities independent of the law plus massive downsizing over the last 5 years means things will never go back to where they were before economically. And Pharma helped write Obamacare. Pharma will make huge bucks off of this bill while care is rationed, practices close down and people lose their private coverage in exchange for govt insurance. Hilarious, many pharma companies are in the generic biz. Pharma doesn't care about your bias for or against because they profit either way. Checkmate!
Jun 29, 2012 - 5:06pm
Sorry Joker, wrong 'Managed', you were responding to OII in disguise...
Jun 29, 2012 - 8:03pm
Repeater, pharma cares very deeply about this. Generic profit margins are essentially zero compared to branded. The industry should replace every 25 reps with Medical Liason PharmDs who can provide true value, but most likely will never happen.
Jun 30, 2012 - 8:43am
With Obamacare the law, the action shifts to the formularies, private and government. I know the key players in Massachusetts, their favorite seafood restaurants, and my clients have large entertainment budgets. You figure out the rest.
Jun 30, 2012 - 10:21am
Betsy, great reading list. To it I would add two new books, "Pharmageddon", by David Healy, and "Born With A Junk Food Deficiency", by Martha Rosenberg. The latter covers both Big Pharma and Big Food.
Jun 30, 2012 - 11:34am
Joker: You cannot say pharma has never done a study against a generic. Plavix was trialed against aspirin (the ultimate generic) in over twenty thousand patients in two trials.

also, drug reps don't want to do lunches and be treated like caterers - it's the doctors that demand them. "you want to see me, you feed my entire staff and I will give you thirty seconds to talk......"

Jun 30, 2012 - 11:48am
Counterpoint the new Ocare law provides funding for comparative effectiveness studies. We will see more head to head comps vs brand names. I'd like to see them spend a few billion off the top comparing the five or six blood thinners and a big time longitudinal study seeing whether these things are cost effective in atrial fibrillation, or as the actors cum doctors like today a-fib, so that we can remember it she we march into the real doctor's office after the TV doctor instructed us to do so.
Jun 30, 2012 - 11:56am
Doctors can be demanding I admit. Like the time the doctor had the rep go back to the deli to bring back Grey Poupon mustard for the pastrami sandwiches. The large size so that he could bring it home after work. I know another rep who had all of his office lunch preferences by person on an Excel spreadsheet. Before each vusithe emailed the spreadsheet to the receptionist to make changes, then he faxed the corrected document to the restaurant for preordering. It was ready to pick up when he got there. Reps may hate catering but they excel at it.
Jun 30, 2012 - 12:18pm
compulsive teacher moment...

John Abramson's book is called _Overdosed America_ (not "in" America).

Disclaimer: I have no financial relationship with John Abramson, but he is an old friend.

Personally (friendship bias factored in), I think it's the best of the bunch as a first read. I would also add the followiing as top notch:

John Braithwaite, _Corporate Crime in the Pharmaceutical Industry_. An older book which can be downloaded *free* on line. Maybe the most throughtful of them all from a policy perspective. It is not a "potboiler." But very readable.

Philip Hilts, _Protecting America's Health: the FDA, Business, and One Hundred Years of Regulation_. Also very accessible and a full history of the FDA by former science writer for the NYT and WP.

Both of these books put all the more recent headlines--e.g., Vioxx, Prozac, et. al.--into historical perspective. The result is generally not encouraging in terms of "progress."

There are many more. Indeed, "pharmanoia" (not sayin...) has become it's own industry. So you have to be selective.

Obviously, lots more on a more academic level--by Daniel Carpenter, Howard Brody, and others. Worth pushing oneself.

Jun 30, 2012 - 12:24pm
I admit hesitating to post so I wouldn't break up OII's complete control of the comment section. Would have been a clean sweep (or close.)

Oops, I did it again......

Joker Jun 30, 2012 - 12:30pm
All of the book listed sound interesting, I haven't read any. The best teacher is experience and after 20 years in the industry, I can say that I had quite the education.

Everything is clearer in hindsight...........after a couple of years out, I couldn't carry water for most of these companies today!

Jun 30, 2012 - 1:38pm
Actually, I would be very interested to learn of books/articles that are accessible (not too technical) to general readers that people (especially within industry) feel present an accurate/fair/balanced (however you'd say it) depiction of the industry.

This would be very helpful.

Jun 30, 2012 - 1:42pm
Actually, I would be very interested to learn of books/articles that are accessible (not too technical) to general readers that people (especially within industry) feel present an accurate/fair/balanced (however you'd say it) depiction of the industry.

This would be very helpful.

Joker-if I may ask, and without naming names, did you see significant differences between different companies you've known on the kind of issues that concern a lot of people here? If so, do you have a sense of what made the difference--leadership? tradition? role of science? etc.

Jun 30, 2012 - 1:55pm
If you are interested in books that present a fair and balanced approach to my industry I would suggest that you start by searching the PhD dissertation sections of university libraries.PhD candidates may be the last bastion of objectivity in our society. Plus their aim is not to sell books, unlike most other authors. I've read pretty much everything out there. Don't waste your time. You will find precious little in the way of truth. I would suggest starting with Dissertation Abstracts Online. You might find a nugget or two.

JiM, sorry to dominate the blog. I'm actually looking for a good Dominatrix myself.

Jun 30, 2012 - 4:50pm
OII--I will stay away from your, ummm, inclinations.....but appreciate the suggestions and hope there will be more.

I can't imagine there isn't more such writing that is accessible. I think Dan Carpenter's work is one example. Likewise, a collection I use edited by Santoro(Rutgers) and Gorrie (J&J), _Ethics and the Pharmaceutical Industry_, Cambridge UP, which I think most folks would consider pretty well balanced.

Most PhD dissertations are pretty far from "accessible," but maybe there are some dissertators who can write. To complete the circle, a penchant for being dominated may be intrinsic to writing a dissertation in the first place.

Jun 30, 2012 - 5:38pm
If anyone wants to take a stab here's the link, which includes a section for health sciences.

http://library.dialog.com/bluesheets/html/bl0035.html#AB

JiM, I sense a dark theme, here, for after all being a grad student is akin to a dominant/submissive relationship. Certainly pain is central to the experience, and may require half a lifetime to get over.

Jun 30, 2012 - 8:47pm
http://foodfreedomgroup.com/2012/06/23/gm-grass-linked-to-texas-cattle-deaths/

Where's the beef?

@oii - you might want to join Opus Dei (recently one of their own was put in charge of PR for the Vatican). Just let them know about the fetishes you have and you might get an invite to be the spiritual leader of - how did you put it? - ah, yes "my industry".

What's wrong with pharma? It's an animal husbandry business model. Except cows don't have to pay a fine to the IRS for being alive - at least not yet.

Jun 30, 2012 - 10:00pm
"being a grad student is akin to a dominant/submissive relationship. Certainly pain is central to the experience, and may require half a lifetime to get over."

We're spinning off topic, but, yeah, that was my point. Which is why I don't treat my own grad students that way and have had the opportunity to give keynotes about some of the jerks who were on my own committee--not because of their behavior, but because they turned out to be dead wrong on the facts.

I do that for me, but I do it mainly for current grad students who may be bullied into blinding themselves to the obvious and betraying their own convictions.

Jul 1, 2012 - 8:55am
Thanks, JiM. Too bad you weren't on my committee.

dz, although cows don't have to pay a fine yet, once the government dictates the quantity of beef we will be able to consume the bovines will indeed pay a fine, perhaps indirectly.

Jul 1, 2012 - 11:50am
@oii - a damn the torpedos, greed is good, global fascist, rent-extracting (AKA privatized tax abuse) corporation in charge of bovine health is better than "we the people" who aren't insane with a belief in some monkey-brain high on imagination "ism"?!

Me thinketh not...

Jul 1, 2012 - 11:55am
Forget the bovines. Dz reminded we that I developed a taste for fresh killed and chilled monkey brains after seeing "Indiana Jones and the Temple of Doom"
Jul 1, 2012 - 12:07pm
I recently had an interesting online exchange with the author of "Pharmageddon", who demanded that I provide an explanation for "skyrocketing rates of drug withdrawals". In the course of the ensuing discussion, he was adamant that there had been an exponential increase in such withdrawals, but was unable or unwilling to provide data documenting this.

Everyone has a right to their own opinion, but facts are just that. I'm puzzled as to how Dr. Healy managed to be so adamant about an issue of fact when he apparently had never looked up the data. Or if he did, he was for some reason unwilling to share it.

Extreme viewpoints sell books. But policymaking requires familiarizing oneself with the facts, and interpreting them objectively.

Jul 1, 2012 - 12:56pm
@oii - So much hedonism to "regulate", so little time. They're always one step ahead - how about this being better than a burger...?

http://www.huffingtonpost.com/2012/06/29/air-sex-world-championships-howard-stern_n_1637636.html?utm_hp_ref=new-york&ir=New%20York

When someone is "dead wrong" about the facts, someone ends up dead. Guess the Roche excuse works for everyone, every time - "...just need to train them to send in the reports....".

Jul 1, 2012 - 12:56pm
John, if you've seen Dr Healy in person you would be able to answer your own question. His intransigence was certainly impressive enough for the University of Toronto to withdraw an offer of a professorship to Healy, as Dr Healy never would have fit into an academic environment of open-minded inquiry.

Having grown up in a family of surgeons I suspect that Healy might have been one in a prior life. He certainly fits the smug arrogant personality of a surgeon, someone who is "often wrong, but never in doubt".

Jul 1, 2012 - 1:02pm
dz, there would be one winner above and beyond all those in your Huffpo piece, but he's been dead for 20 years.

http://www.youtube.com/watch?v=4FNoIDgNE6o

Jul 1, 2012 - 1:13pm
John, remember that Healy's reputation hinges on the seriousness he can attach to SSRI withdrawaleing to, if that's what you're referring to. The SSRI Withdrawal syndrome, while perhaps unplaeasant is virtually always self-limiting. I've seen a lot worse withdrawal symptoms doing drug studies in rehabs on patients coming off Horse.
Jul 1, 2012 - 2:19pm
OII, I certainly see the problems but have not been impressed with the intellectual or interpersonal honesty of the authors of these books.

If you look up Angell's scathing indictment of the pharma industry's honesty on Amazon you'll find a remarkable accident of history. It turns out that Peter Roth, a self described "senior executive in the pharmaceutical industry who should be opposed to this book" found it "truthful and compelling". What is even more rmarkable is that Mr Roth somehow happened to get his hands on an early release of the book, which enabled him to write his objective and unbiased review in advance of the books general release, thus ensuring a prominent placing of his comments as the first customer review of the book at the worlds largest online bookstore.

Where it not for the obvious moral outrage these two express about dishonest marketing practices, one might almost suspect them of collusion to place a false and misleading independent review.

To add to the reading list:

All the Justice Money Can Buy: Corporate Greed on Trial, by Snigdha Prakash. 2011.

Dispensing with the Truth: the Victims, the Drug Companies, and the Dramatic Story Behind the Battle over Fen-Phen, by Alicia Mundy. 2001.

Hooked: Ethics, the Medical Profession, and the Pharmaceutical Industry, by Howard Brody, MD, PhD. 2007.

On The Take: How Medicine’s Complicity With Big Business Can Endanger Your Health, by Jerome P. Kassirer, MD. 2005.

Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs, by Melody Petersen. 2008.

Poison Pills: the Untold Story of the Vioxx Drug Scandal, by Tom Nesi. 2008.

Side Effects: A Prosecutor, a Whistleblower, and a Bestselling Antidepressant on Trial, by Alison Bass. 2008.

White Coat, Black Hat: Adventures on the Dark Side of Medicine, by Carl Elliott, MD, PhD. 2010.

Jul 1, 2012 - 2:41pm
sorry, rost not roth. Too many neurons focused on my mobile keyboard.
Jul 1, 2012 - 3:21pm
To keep score, Dr Altus is presently crushing JiM 8 to 1 in the biased vs fair and balanced category. JiM, looks like you have a ways to go to catch up, although since there is probably a nongaussian distribution of fair and balanced books, I would presume that for every one such title you come up with Dr Altus will be able to find 8 more tomes of familiar biased refrain, i.e. pharma are the bad guys, black hats, etc, to ALL of which I say:

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ....

Jul 1, 2012 - 3:37pm
It's probably a good thing that there are these authors who make their living criticizing the pharma industry's practices. But I'm very surprised the fame, influence, income, grants and career advancement obtained by many as a result of these activities are not considered a conflict of interest by those who are morally outraged that a sales rep brings pizza to a sales meeting.

In the example above, Mr. Rost and Dr. Angell appear to have perpetrated a deliberate act of marketing fraud on potential customers of Dr. Angell's book. On this forum, I've engaged "independent" commentators regarding the rigor and validity of articles criticizing the safety of certain drugs, only to later find that the independent commenter was a co-author of the study praising it under the cover of a psuedonym. Dr. Healey rails about "skyrocketing drug withdrawals", apparently without ever having looked up the data.

Some may see white hats and black hats. I see two industries with competing financial interests.

Jul 1, 2012 - 3:41pm
Notwitstanding the goodie two shoes like Angell here's my vote for fair and balanced, and why you all KNOW that you can't get along without us evil, greedy original industry insiders.

My hero, Benjamin Zycher.

http://zychereconomics.com/news.php?id=24

Jul 1, 2012 - 4:11pm
Re: books, yeah, I have said above that I think there is a "pharmanoia" market, and publishers know it and do their best exploit it--like other sales people.

On the other hand, as my clinical supervisors taught us back in those wonderful grad school days, "paranoids are always right." That is to say, even if they cannot put things in proportion or perspetive, there almost always _is_ realistic ground for fear and even high (and sometimes hyper) vigilance.

So we will find a lot that is factually and otherwise wrong in some number of the books noted (I am a not-fan of Angell's, for example, mostly because of its relative lack of depth). And we will find a lot that is accurate and critically important in others (I've already expressed my particular admiration for Abramson, Brody, and Braithwaite. Mundy's book on fen-phen also important, in my view, and it has continues to amaze me how long she was the primary pharma reporter for the WS Journal--not a job for kooks.

So, in memory of Rodney King, it is the gross overgeneralizing--treating either all industry or all critics "as a class"--that we should guard against. We should welcome hard, including outraged, debate if it is informed by reason, knowledge, and principles to the degree we have 'em.

Jul 1, 2012 - 4:22pm
List could go on forever, but I'd add Tom Moore's Deadly Medicine, another older one, which tells the story of the arrhythmia drugs (Enkaid, et al) in a way which is probing and detailed rather than a polemic rehash. And for which the body count was well over that of Vioxx.

There's also a great book on the long history of thalidomide, Dark Remedy, by Yul Brynner's son, whose name I'm forgetting.

et cetera. et cetera.

Jul 1, 2012 - 6:46pm
Fair enough Justice. My brush is too broad. But having seen the level of effort needed to develop a new drug, its a sad thing to see those efforts denigrated unfairly.

People die every year from drug overdoses, inappropriate Rxs, side effects of drugs (both disclosed and undisclosed), unnecessary and/or incompetently performed surgeries, other medical error (disclosed and undisclosed), poor infection control, etc. Good to have an open and honest discussion on how to reduce all of these. But in the process, lets not lose track of the lives saved by the drugs that perform as advertised, and by the surgeries that were correctly performed.

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