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Med Ad News Announces 2016 Manny Awards Finalists

Written by: | | Dated: Wednesday, March 23rd, 2016


The Med Ad News team today revealed the finalists for the 2016 Manny Awards, to be held April 21 at Pier Sixty of Chelsea Piers in New York City. This year’s awards show represents the 27th edition of showcasing the healthcare communications industry’s premier creative work and talent.

About 100 healthcare agencies and networks are anticipated to partake in this year’s process. To be eligible for the Manny Awards, agencies are asked to submit a collection of materials that are published in Med Ad News‘ April magazine. The annual compilation includes a write-up of each participating healthcare communications agency and network including their year in review, future plans, key stats, client accounts listing, and more.

The Industry Person of the Year for 2016 is Ed Mitzen of Fingerpaint. Ed founded the full-service marketing agency Fingerpaint, based in Saratoga Springs, N.Y., in 2008. Since then, the business has grown to 135 employees with annual revenue exceeding $20 million. “This past year was truly incredible,” he says. “We exceeded our own expectations in terms of strategic advances made, and we are very excited about our future.” In recent months, Fingerpaint has added two strong industry presences to the team, Bill McEllen and Bruce Rooke.

As always the case, the Med Ad News team had a tough task in choosing three Agency of the Year finalists for each of the three revenue categories due to extremely strong performances from many different entities. For Category I, which features agencies that generated more than $50 million in 2015 income, this year’s nominees are AbelsonTaylor, Area 23, and Intouch Solutions. Each of these agencies has been declared an Agency of the Year winner at least once in past years. AbelsonTaylor of Chicago is a long-standing Manny participant, having been recognized multiple times by its peers as the industry’s Most Admired Agency and it also has captured the Most Creative Agency award a record 11 times. After winning five out of seven Manny Award nominations in 2015 including Agency of the Year Category II, New York-based Area 23 is up for an agency-leading nine different award categories in 2016. The independent shop Intouch Solutions with headquarters in Overland Park, Kansas, has emerged as a multichannel powerhouse, with revenue in 2015 exceeding $100 million for the first time in the agency’s history. Intouch was also a finalist for Agency of the Year Category I in 2015. 

The 2016 finalists for Agency of the Year Category II (with yearly revenue between $25 million to $50 million) are Concentric Health Experience, Juice Pharma Worldwide, and RevHealth. New York-based Concentric captured Agency of the Year Category III honors in 2015, and strong growth has pushed the New York-based entity into a higher revenue tier for the 2016 Manny Awards. Concentric is also a contender for this year’s Heart Award (for Concentric Health Intelligence) and Best Launch Campaign (for Rexulti). This marks the second consecutive Agency of the Year finalist nomination for Juice Pharma Worldwide. The New York-based agency experienced major expansion of its client roster and agency offerings during 2015, and a groundbreaking TV commercial for the antifungal Jublia was prepared by Juice and aired during the 2016 Super Bowl. Morristown, N.J.-based RevHealth experienced another year of continued double-digit revenue growth during 2015, vaulting it into Category II territory for the first time ever, while adding nine new clients last year. 

In the Agency of the Year Category III competition for advertising firms generating less than $25 million in annual revenue, this year’s three finalists are Centron, HCB Health, and McCann Managed Markets. Centron of New York was additionally a finalist in this award category in 2015, which marked the agency’s 10-year anniversary. During last year, Centron concentrated resources on several significant product launches, landed various new business wins, and realigned its operational structure. HCB’s stellar showing in 2015 included 10 new account wins and the acquisition of a long-time participant in Med Ad News‘ April agency review, Chicago-based Topin and Associates. The Austin, Texas-based agency has also been nominated for the Heart Award along with AbelsonTaylor and Juice Pharma for their partnering with MIT Hacking Medicine to host a three-day “HackMed Health House” workshop during the 23rd Annual SXSW Interactive Festival earlier this month. After producing a breakout year in 2014 with overall growth of 15 percent, McCann Managed Markets followed up that result with an agency-record 37 percent growth in 2015. Recently relocated to Mountain Lakes, N.J., McCann Managed Markets is additionally a finalist for a first-time Manny Award category in 2016, Best Managed Markets Campaign.

Congratulations to all of these finalists and the many more that are detailed in the official Manny Awards finalists press release below, which includes additional information regarding next month’s gala affair.

Also please visit the Med Ad News Facebook page for a video slideshow of last year’s Manny Awards and what to look forward to at the 2016 event.



Med Ad News Assembles MedAdvocates and Announces Finalists for the 2016 Manny Awards as well as Industry Person of the Year, Ed Mitzen of Fingerpaint


LIVINGSTON N.J., March 23, 2016 – Med Ad News, the leading pharmaceutical business and marketing publication, announces the nominees for the 27th Annual Manny Awards, celebrating the best in pharmaceutical and healthcare advertising, and announces Ed Mitzen as the Industry Person of the Year. The Manny Awards annual gala event celebrates creative excellence in healthcare advertising and communications. More than 600 industry peers are expected to join Med Ad News in honoring winners across 20 total award categories, including the year’s Most Creative Agency, Most Admired Agency, Best Launch Campaign, Agency of the Year I, II and III, and more. The Manny Awards ceremony will be held on Thursday, April 21, 2016, at Pier Sixty at Chelsea Piers in New York City.

The Manny Awards also continues its tradition of honoring the agency community for their exceptional forward thinking and philanthropic efforts. The Vision Award recognizes exceptional ideas and initiatives that have the power to transform the way that healthcare communications agencies do business. The Heart Award was created by the Med Ad News editorial staff to recognize agencies’ social responsibility and commitment to philanthropic and social causes. All three finalists selected will receive a cash donation to their respective causes.

Med Ad News introduced an additional level of review voting process in 2016, rolling out the MedAdvocate panel of jurors. The first round of voting took place online, via the Manny Awards voting site, and included selections from over 100 eligible voters across healthcare communication agencies. In order to take a deeper dive into the finalist campaigns, a panel of experts dubbed “MedAdvocates” were each assigned specific campaigns and tasked to initiate meaningful dialog amongst the jurors. MedAdvocates were selected based on their creative expertise and widely recognized performance within the industry. Ultimately, the team scored each finalist campaign using a point system that, combined with the popular vote conducted online, arrived at the eventual winners to be crowned on April 21, 2016.

Med Ad News is pleased to also recognize Ed Mitzen, Founder of Fingerpaint. Ed has successfully launched three different healthcare marketing companies totaling over $300 million in combined revenue. His current company, Fingerpaint, is a full-service marketing agency with 135 employees, three locations and nearly $30 million in annual revenue. Breaking from the typical ad agency paradigm, Ed launched this employee-owned company with the mantra, “no titles, no offices, no egos.” The collaborative work culture has generated award-winning creative and explosive growth. In fact, Inc. magazine has ranked Fingerpaint on their List of America’s 5,000 Fastest Growing Companies for the last three years.

Before forming Fingerpaint, Ed founded two other healthcare marketing firms:  Palio Communications and CHS. With this vast experience in healthcare advertising, it’s no surprise that he has been a key player in the marketing endeavors for more than 50 healthcare clients.

Ed is a firm believer in giving back. He is a frequent lecturer at several top colleges and universities and serves on the board of directors of many not-for-profit organizations, including The Hyde Collection, Saratoga Performing Arts Center (SPAC), the Capital Region Chamber of Commerce, and the Double H Ranch. He has even created a branch of Fingerpaint dedicated exclusively to philanthropic efforts.

It’s hard not to notice Ed’s impact on the healthcare industry. He is living proof that nice guys can finish first.

Voted by industry peers and the expert panel of MedAdvocates, along with the editors of Med Ad News, the 2016 Manny Awards nominees include:


Agency of the Year – Category I

  • AbelsonTaylor
  • Area 23
  • Intouch Solutions

Agency of the Year – Category II

  • Concentric Health Experience
  • Juice Pharma Worldwide
  • RevHealth

Agency of the Year – Category III

  • Centron
  • HCB Health
  • McCann Managed Markets

Heart Award

  • AbelsonTaylor, HCB Health and Juice Pharma
  • Fingerpaint
  • LehmanMillet

Vision Award

  • Concentric Health Experience – Concentric Health Intelligence
  • GSW – UCB Epilepsy Empathy Project
  • Harrison and Star – MS App

Most Admired Agency

  • Area 23
  • FCB Health
  • GSW

Best Launch Campaign

  • Concentric Health Experience – Rexulti
  • Corbett – Harvoni
  • FCB Health – Entresto

Most Creative Agency

  • Area 23
  • FCB Health
  • GSW

Best Consumer Campaign

  • Area 23 – Cooties Catcher
  • McCann HumanCare and McCann NY – Mucinex
  • GSW – Pradaxa “Redfish”

Best Interactive Patient Campaign

  • Area 23 – The Silent Era
  • The Bloc – The Sneak
  • CDMiConnect – Gout Is Serious

Best Interactive Physician Campaign

  • Area 23 – N=You
  • FCB Health – Claudia: 2 Sides of COPD
  • GSW – UCB Epilepsy Empathy Project

Best Managed Markets Campaign

  • The Bloc – Regeneron: Driving Member Activation
  • Entrée Health New York – Victoza: Reconsider Costs
  • McCann Managed Markets – Genentech Access Solutions

Best Medical Device Campaign

  • AbelsonTaylor – Ultrashape
  • Area 23 – Never Stop Improving
  • DePirro/Garrone – Asante Snap

Best Nonbranded Campaign

  • GSW – Still Waiting
  • Intouch Solutions – You Don’t Know Jack About MS
  • McCann HumanCare – Keep It Pumping

Best Philanthropic Campaign

  • Area 23 – The Hero Gene
  • FCB Health – Blood Equality
  • GSW – Sexy Men of Technology

Best Point-of-Care Campaign

  • ContextMedia:Health – Exam Room Wallboard
  • FCBCURE – Estrace: “Let’s Talk”
  • Juice Pharma Worldwide – Level With Me

Best Professional Campaign

  • Area 23 – Alecensa “Go Beyond Barriers”
  • McCann Healthcare – Pradaxa Evolution
  • McCann Torre Lazur – Brillinta Social Proof

Best Self-Promotional Campaign

  • GSW – The Speak People Experiment
  • Klick – Muse
  • Natrel – Every Brand Has a Soul


The awards ceremony will conclude with the Best Video Submission of the Year winner, which will be voted on via text messaging, Twitter and online by the Manny Award attendees.

Med Ad News congratulates Industry Person of the Year Ed Mitzen and all award nominees.

The 2016 Manny Awards celebration on Thursday, April 21, 2016, at Pier Sixty at Chelsea Piers in New York City will begin with a cocktail hour at 6:30 p.m., followed by a sit-down dinner at 7:30 p.m., and will conclude with a post-awards cocktail hour. The awards ceremony will commence at 8:30 p.m. The event is black tie.

2016 event sponsors include Platinum sponsors: McCann Health; and Gold sponsors: The Bloc, Calcium, Centron, Concentric Health Experience, Dudnyk, Guidemark Health and Intouch Solutions.

For reservations, visit or contact Daniel Becker at

For sponsorship opportunities or Press inquiries, contact:

Daniel Becker at (973) 507-6701 or


About the Manny Awards
For more than 25 years, the Med Ad News Manny Awards have paid tribute to the creative work of agencies serving the healthcare market, their people, and their contributions to the industry. Each year at this gala awards ceremony, Med Ad News and agency professionals come together to celebrate creative excellence in pharmaceutical and medical device advertising and to acknowledge those making significant contributions to healthcare communications. On this special evening, more than 600 industry peers are anticipated to join Med Ad News in honoring winners in a range of award categories.


About Med Ad News
The pharmaceutical industry’s publication of record since 1982, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 30,000 readers – comprising corporate executives, marketing, sales, and product managers – receive Med Ad News. Med Ad News is a publication of Outcomes LLC. For more info, visit


About Outcomes LLC
A marketing and media company built to quench the evolving consumption habits of B to B audiences, Outcomes supports the healthcare communications industry via industry leading brands Med Ad News, PharmaLive, leading events including the Manny Awards and content marketing services. For more info, visit

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