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The Pulse of the Pharmaceutical Industry

Media Agencies Battle for GlaxoSmithKline’s $1 Billion+ Business

Written by: | | Dated: Tuesday, July 14th, 2015

GlaxoSmithKline has called a consolidation review for its global media assignment. The pharmaceutical giant is estimated to spend more than $1 billion annually on ads worldwide.

The review will pit the client’s U.S. media shop, PHD, part of Omnicom, against WPP’s MediaCom, which handles the company’s media business in a number of regions outside the U.S.

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Source: BioSpace Featured News

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