Media Agencies Battle for GlaxoSmithKline’s $1 Billion+ Business
GlaxoSmithKline has called a consolidation review for its global media assignment. The pharmaceutical giant is estimated to spend more than $1 billion annually on ads worldwide.
The review will pit the client’s U.S. media shop, PHD, part of Omnicom, against WPP’s MediaCom, which handles the company’s media business in a number of regions outside the U.S.
Source: BioSpace Featured News
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December 2015 Focus: Ad Agency Roundtable